On Strategy Showcase
Fergus O’Carroll
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On the Spot: Rocket Mortgage and other post Super Bowl rants
It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo, NYC, and Caitlin Cody, EVP, Group Strategy Director at BBDO, Chicago.…
On the Spot: Rocket Mortgage and some post Super Bowl rants
It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo in NYC and Caitlin Cody EVP, Group Strategic Planning Director at…
The new book that makes the business case for creative effectiveness
The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business…
Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish
Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have…
Live from Arnold in Boston: Brains, Grit and Brand Building
Boston has been a creative powerhouse for decades. While agencies like Mullen, The Barbarian Group, Modernista, and Hill Holiday have all left their mark, Arnold continues to this day, alongside…
Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection
After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success. I'm joined by VCCP's CSO Max Keane and Planning Director Matt…
On the Spot: Burberry & Johnnie Walker
It's planners talking brands they've never worked on. I'm joined this month by Kate Rush Sheehy, CSO at GSD&M and Brendon Volpe, CSO at UM NYC. We're talking about the latest work from Burberry…
The unexpected insight that fueled the Irish National Lottery
A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery. An insight, well produced, that followed three strategic pillars that actually make sense. Joining me are…
How Dr. Dre is putting swagger back in the Goodyear brand
The new executive team discovered that while the 125 year-old brand is recognized, it's not well known. And in a category dominated by me-too products, it was time to reset the Goodyear brand. Built…
How Archer uses exaggerated reality to draw attention to genuine ingredients
We're a nation of protein-seeking adults in search of alternatives to yogurt snacks and chicken bites. So why not a healthier, protein-packed beef stick snack? Tons to learn in this episode. "Stick…
Meet the team behind Amazon's ad strategy
We talk about how the world's greatest e-comm site considers category entry points. Also about the story behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings…
Live from Highdive in Chicago. The Holiday Ads Special
Planning's greatest Holiday Ads Party returned live to the Merchandise Mart in Chicago. A packed house watched and debated some of the best holiday ads from the US and UK. On stage were Nimisha Jain,…
Live from Mother in London: Reflections on 2025
We talk with some of London's top strategic and creative talent about the year that was 2025. Martin Beverley of Ace of Hearts, Paula Bloodworth of Alien Baby, Mel Arrow of McCann, Chris Gallery of…
The story behind Indeed's Gold Effie-winning entrance into the Indian market
The odds were stacked against Indeed in India. Late to market and up against behemoths whose combined market share crossed 90%, they had a fight on their hands. We hear the backstory of how they…
On the Spot: The Ordinary & Claude AI
We're joined by Helene Dick, Head of Strategy at Special LA and Tom Kenny, CSO at Courage in Toronto. We discuss new work from The Ordinary and Mother's campaign for Claude AI. Thanks to Tracksuit…
Live from the 2025 UK Effie Awards
Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London. Xbox, Uber, Smarty Mobile, Irish Tourism, Walkers, CALM, and the Grand Prix winning Nurofen…
Live from Deutsch in LA: Those Moments of Magic
We brought together planners and creatives to talk about epiphany moments - those times when you know you've just unlocked the idea. We talk about what they ultimately led to in the work. Joining me…
Chris Beresford Hill shares the truth behind Michael Cera for CeraVe
An encore airing of this multiple Gold Effie winner. Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he led while at Ogilvy.…
How Persil followed women into sports
Unilever CMO, Tati Lindenberg and MullenLowe's Rachel Stets join me to share how Unilever's detergent brand in the UK, in an effort to reclaim its product performance strengths, partnered with…
Live from Mischief in NY: Has what matters most ever changed?
Five NY strategy leaders reflect on our topic and share their points of view on where we are today and how strong the future looks for what we do. Joining us are Jeff McCrory of Mischief, Tass…
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On Strategy Showcase has published 291 episodes since January 2020, covering topics in Business, Entrepreneurship.
On Strategy Showcase is currently highly active with new episodes weekly. Average episode length is 42m.
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