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Recent Episodes
S3E8 How Top Marketers are Winning with Personalization
In the season three finale of On the Record, we dive into one of marketing’s most overhyped yet underdelivered promises, personalization, and explore how to finally make it real. Inspired by Frank…
S3E7 Chatbots vs Agents: Who Converts More?
In this episode of On The Record, we step into the marketing tech ring to settle a rising debate: are traditional chatbots enough, or are AI-powered lead agents the future of conversion? We explore…
S3E6 Vulnerability Isn't Weakness It's a Trust-Building Superpower
In this episode of On the Record, we’re joined by Chris Schermer, founder of the nationally recognized B2B agency Schermer, to explore why vulnerability isn’t just emotional, it’s a strategic…
S3E5 How to Leverage AI to 5x Your Impact
Rob Walling, Tinyseed cofounder joins us to delve into the topic. We discuss key AI-driven processes you need to put in place, agentic AI, and ways teams can utilize AI to iterate and test marketing…
S3E4 The New Age of Analytics: How AI is Driving Smarter Business Decisions
In this episode, we sit down with Drew Mooney, Data Analyst at Hubspot. We discuss ways AI is enabling businesses to make faster and more informed decisions, the biggest current gains in new tech for…
S3E3 Big Business Marketing for your SMB: Unlocking Potential
In this episode of On the Record, we dive into how small and mid-sized businesses can harness big business marketing strategies to drive growth, scale impact, and compete in a rapidly evolving…
S3E2 Building a Marketing Agency with Staying Power
How do you build a marketing agency that not only lasts—but thrives in a fast-moving, tech-fueled digital world? In this episode, we sit down with Ryan Kulka, Founder and Owner of BOOM! Marketing…
S3E1 More Data, More Revenue: The Secret to Smarter Lead Generation
In this Season Three premiere of On The Record, we explore how marketers can turn overwhelming amounts of data into smarter lead generation with the help of Leadpages’ built-in lead enrichment tools.…
S2E7 From Leads to Raving Fans: Creating Brand Evangelists
What do Taylor Swift and top-performing brands have in common? A deep understanding of the power of story. In this episode of On the Record, Ryan and Michael sit down with brand and CX expert Sue…
S2E6 How We Added 100K in MRR in Just 1 Month
In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer segmentation, aligning product strategy with actual usage…
S2E5 How to Develop High Growth Teams for High Growth Companies
What does it take to build and sustain a high-growth team? In this episode, Michael and Ryan sit down with Thomas Knoll, a startup veteran and leadership coach, to explore the secrets behind…
S2E4 Should we Replace Ourselves with Robots? Botcasting vs. Podcasting
Can AI-generated podcasts replace human hosts? In this episode of On the Record, we explore the rise of botcasting vs. podcasting, breaking down how AI is transforming content creation. We share our…
S2E2 From A-Z: Building a Winning Digital Marketing Strategy
What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, and multi-channel strategy, revealing key marketing…
S2E1 Why Diversification Is the New Marketing Superpower
Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader, we explore the risks of over-reliance on paid search and…
S1E7 Your Brand Lacks Staying Power But Why?
Discover the secrets of enduring brands in this episode of On the Record. From Coca-Cola's timeless nostalgia to Spotify's personalized connections, we explore how brands evolve, build trust, and…
S1E6 The Crystal Ball Episode: What Does 2025 Have In Store For You?
In this bonus episode, Michael, Ryan, and Stacy look into their crystal ball to explore what’s ahead for marketing in 2025. Through the lens of David Bowie's The Rise and Fall of Ziggy Stardust, they…
S1E5 Why Google Search is Your Fastest Way to the Bottom
Is your marketing too dependent on Google Search? Join Ryan, Michael, and Stacy as they explore the rising costs of paid search, the shift toward social media as the new search engine, and the power…
How Marketing Attribution Failed us All
We dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We explore how over-indexing on data risks stifling creativity and…
S1E3 The Future of Design: Status Quo or YOLO?
What can a banana teach us about branding? We break down Andy Warhol’s memorable design for The Velvet Underground and explore how businesses can capture that same bold energy. Join us as we discuss…
S1E2 Feature-Based Selling is Dead
In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album The…
Frequently Asked Questions
On the Record by Leadpages has published 257 episodes since May 2014, covering topics in Business, Marketing.
On the Record by Leadpages is currently dormant with new episodes every 2 weeks. Average episode length is 22m.
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