One To Deploy Podcast
Daniel Martin
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S1E20 Google AI Mode: The Biggest Shift in Search - and How Aussie Businesses Can Win It
Google’s new AI Mode is rewriting the rules of search and it’s already live in the US, Canada, India, and even New Zealand. Australia’s next. In this episode, Daniel breaks down what Google AI Mode…
S1E19 Google’s ‘Sponsored Results’ Test - The Biggest Shake-Up to Search Ads in a Decade
Google just changed the game. Since late September, Google’s been quietly testing a brand-new ad format - grouping all paid listings under a single “Sponsored Results” header. It looks cleaner, feels…
S1E18 Where the F*ck Did All the Likes Go? (The Social Media Engagement Recession)
Where Did All the Likes Go? (The Social Media Engagement Recession) It’s not your imagination — social media feels quieter. Posts that once racked up likes, comments and shares are now met with a…
S1E17 This Line is Worth 80 Cents, Will You Give Us the 20?
This Line Is Worth 80 Cents — Will You Give Us the 20? Eight out of ten people read the headline; only two read the rest. This episode shows you how to win that make-or-break moment so your content…
S1E16 The Startup Currency Revolution: Why KYMAi is the Future of Business
Episode Summary The traditional startup fundraising model is slow, gatekept, and increasingly out of step with how modern companies grow. In this episode, Daniel explains why startup currencies are…
S1E15 The Great CMS Decapitation: Why Everyone’s Going Headless
What is a Headless CMS? Content management is changing. The days of being locked into a single website, a single theme, and a single front end are numbered. Enter the Headless CMS — a modern way of…
S1E14 Crypto, But Make It Make Sense: From DEXs to DOGE
Crypto Terms Demystified Crypto has its own language — and if you don’t speak it, you feel lost. This episode translates the most common terms into everyday English, using plain analogies that make…
S1E13 Most Businesses F*ck This Up: The Real Difference Between Ads, Marketing, and Sales
Most Businesses F*ck This Up: The Real Difference Between Ads, Marketing, and Sales Too many businesses treat advertising as if it is marketing, and then expect marketing to behave like sales. That…
S1E12 The Truth Doesn’t Spread Itself.
How to Make Robots Trust You (and Get the Press You Deserve) In this episode Daniel Martin sits down with Chris Panteli (Co-Founder, Linkifi) to cut through the noise on digital PR, link building…
S1E11 Touch them till it feels inappropriate
Touch them till it feels inappropriate Repetition isn’t boring, it’s essential. Most people expect marketing to work on first exposure. It doesn’t. Humans need multiple touches across…
S1E10 How to Spot and Stop AI Traffic Skewing Your GA4 Data
How to Filter Out AI Traffic in GA4 AI tools like ChatGPT, Google Gemini and Perplexity are fast becoming part of how people discover websites. Instead of searching Google directly, users are asking…
S1E9 The Attention Myth: Why Gen Z Doesn’t Have Shorter Spans, Just Higher Standards
The Attention Myth: Why Gen Z Doesn’t Have Shorter Spans, Just Higher Standards We’ve all heard it before: “young people have shorter attention spans.” Social media gets blamed, with TikTok and…
S1E8 15 Hard Truths I Learnt Owning a Boxing Gym
What does running a boxing gym really teach you? Spoiler: it’s not about the fighters. In this episode of One To Deploy, I share the biggest lessons I learnt from owning a boxing gym — lessons that…
S1E7 Q&A - What is the Future of Crypto in your opinion?
Q&A - What is the Future of Crypto in your opinion? Crypto isn’t dead. It isn’t hype. And it isn’t going away. In this episode of One To Deploy, Daniel Martin answers a listener’s question:…
S1E6 Google AI Mode - What Aussie Businesses Need to Know
Google AI Mode: What Aussie Businesses Need to Know Google is about to flip Search on its head. Instead of showing a list of links, its brand-new AI Mode serves up full-screen, conversational…
S1E5 Beyond SEO: The Rise of Answer Engine Optimisation
Search engines are dead. Well… not quite. But the way people find information has shifted forever. We don’t “search” anymore—we ask. And when we ask, we expect a straight answer. Not a list of links.…
S1E4 Utility vs Fundraising Tokens: What’s the Real Difference?
Everyone throws around the word “utility” in crypto — but here’s the dirty little secret: most tokens that claim to be utility are really just fundraising in disguise. If you don’t know the…
S1E3 Speak to What Your Audience Actually Wants
Most marketing tells people what to think. The best marketing lets them figure it out — and love you for it. In this episode, we break down how World Gym and David Ogilvy nailed it, and how you can…
S1E2 Tokens vs. Shares: Why the Future of Company Value is On-Chain
In this episode of One to Deploy, host Daniel Martin dives deep into the future of ownership, valuation, and capital flow — and why the traditional sharemarket model is starting to look like a…
S1E1 Ep1 Introduction to One To Deploy
Welcome! In this episode I, your host, Daniel Martin, give a brief overview of what One To Deploy is all about, why you should listen and who I am. It's a brief history into my own background and…
Frequently Asked Questions
One To Deploy Podcast has published 20 episodes since August 2025, covering topics in Business, Entrepreneurship.
One To Deploy Podcast is currently dormant with new episodes every few days. Average episode length is 14m.
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