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Recent Episodes
S3E2 Becoming the Marketer AI Can't
Join Ashley as she speaks with Dan "Danchez" Sanchez, marketing leader and host of the AI Driven Marketer podcast, on how AI is reshaping the role of marketers and why creativity, thought leadership,…
S3E1 Why Most Hospital Social Strategies Fall Flat (and What to Do Instead)
Join Ashley as she speaks with Khrista Boster, Chief Marketing Officer at Woodlawn Health, on why so many hospital social media strategies fall flat and how rural hospitals can build trust through…
S2E11 How to Measure Ad Effectiveness
This conversation delves into the critical question of how to determine if advertising efforts are effective. It explores the challenges of attribution in marketing, especially in a post-pandemic…
S2E10 The Irony of Outsourcing Growth
In this episode, Ashley Monk discusses the paradox of outsourcing growth in marketing. She emphasizes that while agencies can assist in achieving growth, the core belief, ownership, and…
S2E9 Building Brand Recognition as a Mid-Sized Company
This conversation focuses on how mid-sized and smaller companies can effectively compete with larger industry players through targeted advertising strategies. Ashley emphasizes leveraging local…
S2E8 The Challenges of Content Creation
This conversation delves into the challenges marketers face in content creation, emphasizing the importance of crafting a compelling narrative and effectively distributing content across various…
S2E7 Mid-Year Marketing Checkup: Are You on Track?
In this episode of the Onya Mic podcast, Ashley discusses the importance of conducting a mid-year marketing checkup. She emphasizes the need to assess current marketing goals, measure performance…
S2E6 LinkedIn Land Grab
In this conversation, Ashley Monk discusses the evolving landscape of LinkedIn, emphasizing the platform's shift towards a more social media-like environment. She highlights the importance of…
S2E5 Lead Generation Strategies for 2025
In this conversation, Ashley Monk discusses the evolving landscape of lead generation for 2025, emphasizing the importance of understanding your audience and refining messaging. She highlights that…
S2E4 Brand Awareness & Retargeting
In this episode of the Onya Mike Podcast, Ashley Monk discusses the significance of brand awareness and retargeting in paid media advertising, especially for those with limited budgets. She…
S2E3 What is influencer marketing?
In this episode of the On Your Mic podcast, Ashley Monk discusses the evolution and significance of influencer marketing in the creator economy. She explores the differences between influencers and…
S2E2 What is programmatic advertising?
In this episode, Ashley Monk dives into the world of programmatic advertising, explaining its definition, mechanisms, and best practices. She discusses how programmatic allows for automated buying…
S2E1 The Evolution of Social Media
Summary In this episode, Ashley Monk discusses the evolving landscape of social media, emphasizing the shift from social interaction to interest-driven content. She explores how different generations…
S2E12 The Impact of Internal Marketing on Organizations
Welcome to the Onya Mic Podcast with your host Ashley Monk. In this episode, Ashley is joined by Leah Hartzell who is currently a faculty member at the Indiana Wesleyan Institute's business division.…
S2E11 Grassroots Marketing in the Sports Industry
Today we welcome sports marketing professional and the events manager of the Indianapolis Colts Taylor Sidwell. Join in the conversation as Ashley Monk interviews Taylor. Together they talk about…
S2E10 Hospitality Marketing in the Post-Pandemic World
According to EY, despite the economic pressures and challenges of this year, the hospitality industry defies expectations with rising demands. This was attributed to the years-long pandemic that…
S2E9 The Ultimate Guide for GA4
Welcome to the Onya Mic Podcast, where we reveal the secrets of Google Analytics 4 (GA4) and how it can revolutionize your marketing efforts. In this episode, we present the ultimate guide to GA4,…
S2E8 Why You Need LinkedIn for Your Business
Welcome to the Onya Mic Podcast, where we equip business owners like you with the insights and strategies to harness the full potential of LinkedIn. In this episode, we reveal the secrets to igniting…
S2E7 Why does PR matter as part of your marketing strategy?
Welcome back to the Onya Mic Podcast! In this episode, your host Ashley Monk interviews Casey Cawthon, Vice President of Marketing Communications at the Indy Chamber, an organization dedicated to…
S2E6 Convert Your Instagram Followers to Loyal Customers
Welcome to the Onya Mic Podcast, your source for insightful marketing strategies and tips. In this episode, we focus on how you can make your Instagram followers count. If you've found yourself…
Frequently Asked Questions
Onya Mic Podcast has published 101 episodes since February 2021, covering topics in Business, Careers.
Onya Mic Podcast is currently sporadic with new episodes weekly. Average episode length is 23m.
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