Optimized: A Marketing Performance Podcast
Podcast Intelligence Profile

Optimized: A Marketing Performance Podcast

Janet Rosseth

English United States Business Marketing
Active · Publishes every 2 weeks

Key Metrics

Episodes
50
In catalog
Apple Rating
5.0 / 5
1 Apple ratings
Cadence
Every 2 Weeks
~every 11 days
Avg Length
46m
Per episode
Latest
May 05, 2026
Active

About the Show

Cut through the noise to elevate your impact. Tune in to the Optimized Podcast, an essential source for strategic multifamily marketing insights, hosted by Cadence’s founder, Janet Rosseth. We cut through the industry noise, delivering clarity and actionable wisdom in every episode. You’ll hear guidance designed to help you optimize your marketing approach, stay ahead of the curve, and empower your professional growth.

Partnership & Audience Signals

Runs Sponsorships

Ads or sponsor reads already detected

Guest Interviews

Regularly hosts outside guests

Established Catalog

50 episodes — long track record

Production & Distribution

Active Since
May 04, 2024
Consistency
36%
Format
Episodic
Hosting
anchor.fm

Recent Episodes

49 - Budget Optimization w/ Gunnar Blakeway Walen

May 05, 2026 55m

Join Janet Rosseth and Gunnar Blakeway-Wallen https://www.linkedin.com/in/gunnar-blakeway-walen/ as they explore budget optimization, marketing strategies, and innovative tactics in multifamily…

48 - Budget Optimization w/ Katie Nelson

Apr 27, 2026 50m

In this episode of Optimized!, Katie Nelson https://www.linkedin.com/in/katie-nelson-69597a5/ from Lustra Multifamily Consulting shares expert insights on optimizing marketing budgets,…

48 - From Lease-ups to Long-term Savings: The Power of Data-Driven Screening

Apr 14, 2026 42m

In this episode, Janet Rosseth interviews Jess Tierney https://www.linkedin.com/in/jltierney/ from Verifast https://www.linkedin.com/company/getverifast/ to explore innovative solutions in fraud…

47 - Resident Experience - Letting Data be Your Guide

Apr 07, 2026 50m

In this episode, Anne Baum https://www.linkedin.com/in/annebaum1/ from Town Properties shares how data-driven strategies and KPIs can transform the resident experience in multifamily. Discover…

46 - Resident Experience: Everyone in the Organization Owns It! With GoldOller

Mar 30, 2026 42m

In this episode, Lisa Moore https://www.linkedin.com/in/lisa-moore-4a076827 from GoldOller https://www.linkedin.com/company/goldoller-real-estate-investments/ shares insights on creating a long-term,…

46 - Resident Experience: The Power of Intentional Programming with Gallery Residential

Mar 23, 2026 41m

Join Janet Rosseth https://www.linkedin.com/in/janetrosseth/ in a deep dive with Melania Armenta https://www.linkedin.com/in/melaniaarmenta/ from Gallery Residential as they explore innovative…

Building a culture of collaboration and trust: Insights from Julese Dortch.

Mar 02, 2026 52m

In this episode of Optimized, host Janet Rosseth and guest Julese Dortch https://www.linkedin.com/in/jdortch/ delve into the intricacies of portfolio marketing within the multifamily sector. They…

043 - Revolutionizing Multifamily Marketing: Insights from Justin Godwin

Feb 23, 2026 50m

In this episode of the Optimized podcast, host Janet Rosseth welcomes Justin Godwin, https://www.linkedin.com/in/justinmgodwin/ Director of Marketing Strategy and Innovation at Cushman &…

042 - Marketing as a Partner; Insights with Josh Hinchley

Feb 16, 2026 43m

In this episode of Optimize, host Janet Rosseth speaks with Josh Hinchley, https://www.linkedin.com/in/joshhinchley/ VP of Leasing and Marketing at Sentinel Properties, about the intricacies of…

2025 Wrap Up: All Things MMN

Dec 29, 2025 55m

Find it here! The unofficial, unscripted recap of 2025 with MMN! Host Janet Rosseth turned the mics on MMN founder Mike Brewer, and VP of Marketing & Sales, Jennifer Carter to discuss what has…

040 - Marketing Acceleration with Amy Barricelli

Dec 15, 2025 47m

In this episode of Optimized, host Janet Rosseth speaks with Amy Baricelli, SVP of Sales Acceleration at RR Living, about the evolving landscape of marketing in the multifamily housing industry. They…

039 - Marketing & Maintenance: The Unexpected Power Couple with Mark Cukro

Dec 08, 2025 1h 1m

In this episode of Optimized, host Janet Rosseth speaks with Mark Cukro, a maintenance expert and consultant, about the critical relationship between marketing and maintenance in the property…

038 - Navigating the Impact of AI in Brand Experience, with Nicholas Putz

Oct 29, 2025 45m

In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology…

037 - The Intersection of Marketing and Change Management

Oct 20, 2025 40m

What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert,…

036 - Differentiating in Student Housing

Oct 14, 2025 50m

What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with…

035 - The Future of Property Management with Alyssa Crinieri

Sep 08, 2025 42m

What can running teach us about leadership? And how can the right technology transform the way we approach property management?In this episode of Optimized, host Janet Rosseth sits down with Alyssa…

034 - Navigating the Future of Multifamily Marketing

Aug 18, 2025 46m

Marketing in the multifamily industry is evolving faster than ever. Between shifting agency models, the rise of AI, and the growing demand for personalized customer experiences, today’s marketers…

033 - AList Runs For TX - Turning Miles into Impact - with Mike Wolber

Jul 16, 2025 19m

What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at…

032 - Unpacking the Multifamily Marketing Landscape with Trevor Park

Jul 14, 2025 44m

What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger budgets—but smarter, more intentional conversations? In this forward-thinking episode of…

031 - Building a Community for Career Growth

Jun 02, 2025 46m

Feeling stuck in your job search? Wondering how to break through the noise and be seen by the right decision-makers? In this insightful episode of Optimized!, host Janet Rosseth sits down with Kelsi…

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Profile compiled from public podcast metadata · Last refreshed June 15, 2026