Organizational Reputation Management Podcast by Quinnipiac University

Episodes 5

Avg. Duration 15m

Activity Dormant

Since Mar 2025

Latest Episode Mar 2025

Publishing Details

Schedule

Hourly

Format

Episodic

Hosting

feeds.megaphone.fm

Contact & Outreach

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About This Podcast

The podcast is based on the book Organizational Reputation Management: A Strategic Public Relations Perspective by Alexander V. Laskin, Ph.D., a professor at Quinnipiac University. It comprehensively covers how corporations, governments, and nonprofit organizations build and maintain their reputations and provides a solid understanding of public relations as a strategic relationship management activity. Designed to be used with the PRSA MBA/Business School Initiative curriculum, Organizational Reputation Management demonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation. The podcast is a production of the Quinnipiac University Podcast Studio.

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Recent Episodes

S1E5 Chapter 5. Maintaining Reputation through Crises and around the World: Legal, Ethical, Professional, and Socially Responsible Perspectives.

Mar 10, 2025 24m

For an event to rise to the level of a crisis, several key requirements must be present: a crisis is typically important, unexpected, urgent, and, at the same, produces uncertainty about what to do…

S1E4 Chapter 4. Measuring Reputation: You Cannot Manage What You Cannot Measure

Mar 10, 2025 12m

Since reputation is one of the most important assets of any organization, it is important to measure and evaluate any changes in organizational reputation. Over the years different approaches were…

S1E3 Chapter 3. Managing Reputation: The Never-Ending Process in F.O.C.U.S.

Mar 10, 2025 23m

Managing organizational reputation is a strategic process that can be represented through an acronym, F.O.C.U.S. In this process, F stands for finding the facts when the organization conducts…

S1E2 Chapter 2. Publics and Relationships: The True Job of Public Relations

Mar 10, 2025 7m

Public relations is managing relationships. Organizations have a lot of publics, such as customers, investors, and employees, and it is essential to build and maintain relationships with all of these…

S1E1 Chapter 1. Organizational Reputation: Defining the Indefinable

Mar 10, 2025 7m

All organizations have their identities – the same way as people have DNAs. These identities affect how the organization appears to all different publics the organization interacts with – consumers,…