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About This Podcast
The world of outbound sales is full of bad advice, fads, and lots of fluff. Ronen Pessar and Ryan Reisert share a daily episode to help you kill the fluff and get the most from outbound sales. This show is for anyone in B2B sales.
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Recent Episodes
Stop Pitch Slapping! Cold Call Secrets That Actually Work
Unlock the secret to cold calls that actually work. Ronan and Ryan break down the art of balancing curiosity and relevance, showing you how to avoid pitch slaps, interrogation-style questioning, and…
Rapid Market Validation: How to Find Product-Market Fit in 30 Days
In this episode, Ronen Pessar and Ryan Reisert shares a rapid, data-driven approach to discovering product-market fit for early-stage companies. Learn how to leverage speed, conversations, and…
The Top 3% Track These Outbound Numbers
Join Ronen Pessar and Ryan Reisert as they break down the art and science of outbound sales. In this episode, we dive into why proper processes, early signals, and data-driven adjustments are key to…
Why AI Automation Is Failing Sales Teams
Outbound sales is drowning in hype.In this conversation, Ryan Reisert and Ronen Pessar break down the current state of outbound sales, AI automation, sales technology, and lead generation and why so…
The List is the Strategy: Outbound Sales That Work
In this episode, Ryan Reisert and Ronen Pessar break down the essentials of outbound sales, revealing how a well-prepared sales list can transform your results. Learn actionable sales strategies,…
Cold Calling Secrets: Stop Chasing Meetings, Start Closing
Join Ryan Reisert and Ronen Pessar as they break down the art of cold calling and modern sales strategy. In this conversation, they explore why focusing solely on meetings can hurt your sales game…
Cold Calling Hack: How to Get 20–30% Connect Rates
Cold calling doesn’t have to mean 1–5% connect rates.In this episode, Ryan Reisert and Ronen Pessar break down a proven outbound sales strategy that can drive 20–30% connect rates using a simple but…
The REAL Reason Your Sales Team Isn’t Closing
Why do sales reps avoid follow-up? And how much revenue is that hesitation actually costing your company?In this episode, Ryan Reisert and Ronen Pessar break down the brutal truth about sales…
The Truth About Cold Calling, Conviction, and Making More Money
In this episode, Ryan Reisert and Ronen Pessar break down what actually separates high-performing sales reps from everyone else: belief in what you’re selling. From real cold calling metrics to hard…
Josh Braun on Outbound: Why It’s Not Your Job to Sell to Everyone
Join Ronen and Ryan as they chat with the one and only Josh Braun about the art of outbound sales. In this no-fluff conversation, they cover mindset shifts, how to detach from outcomes, and how…
The Outbound North Star: 50 Dials → 1–2 Activations (How to Know You’re Winning)
Most teams don’t know what “good” outbound looks like.They hire reps, buy tools, run sequences… and still can’t tell if they’re winning or just burning time.In this episode, Ronen and Ryan lay out…
Your Emails Aren’t Getting Delivered (So Your Deals “Ghost”) Here’s the Fix
Think you’re getting ghosted?You’re probably not.In 2026, your emails often aren’t reaching inboxes at all—even after a good call, even after interest, even after a meeting. Spam filters + “not a…
The Harsh Truth About Sales in the Age of AI
AI is changing sales faster than most teams can keep up.In this conversation, Ryan Reisert and Ronen Pessar break down what actually matters in modern sales as technology explodes and products become…
All Fluff No Sales: Ryan Reacts to Cold Call “Gurus” (Good and bad)
Cold calling content on the internet is… a mess.So we did something different.Ronen pulled up viral clips from popular sales creators (some Ryan definitely knows) and got Ryan’s raw, unfiltered…
The 7-Step Outbound Engine (Phone-First) That Replaces a Team of 20
Most teams think outbound is about scripts. It isn’t.Outbound is an operational system: account targeting, contact selection, enrichment, reachability validation, dialer setup, call execution, and…
Should You Still Call Landlines? (The Line Type Math Nobody Understands)
Most sales teams ask the wrong question:“Should we call landlines or mobile numbers?”The real question is:Which line types actually drive conversations — and which convert once you get them?In this…
Why Most SDR Teams Fail (The Math Nobody Wants to Do)
Most SDR teams don’t fail because reps are bad.They fail because the math was wrong before the first hire.In this episode, we break down the funnel above the funnel — the hidden math that determines…
This 20-Year-Old Sales Prediction Still Runs B2B (2% Are Ready Now)
Most B2B teams are sitting on a gold mine and refusing to pick up the phone.This episode breaks down a predictive framework that is still directionally correct in 2026: the Buyer Pyramid. Only ~2–3%…
Don't Build (yet another) Outbound Agency
In this conversation, Ryan Reisert and Ronen Pessar dive deep into the challenges of the agency model versus in-house sales development. They break down why relying on outsourced agencies often…
Fractional Cold Callers: When Part-Time Beats Full-Time
Think full-time SDRs are the only way to crush cold calling? Think again. Fractional cold callers part-time, hyper-focused, and outcome-driven are often outperforming full-time teams. In this video,…
Frequently Asked Questions
Outbound Fluff, No Sales has published 47 episodes since January 2026, covering topics in Business, Marketing.
Outbound Fluff, No Sales is currently dormant with new episodes daily. Average episode length is 19m.
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