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Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
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S2E56 #56 - Shooting the Bull: Is AI a Machine or a God?
Send us Fan MailEverybody's got an AI take right now — it's coming for your job, or it's the second coming. Ken thinks both camps are wrong, and the truth is more boring and a lot more useful than…
S2E55 #55 - Shooting the Bull: Rainbow Chasers and Widget Counters
Send us Fan MailMost business owners think hiring a marketing agency is a one-way transaction — you pay, they deliver. But the truth is, the client side of the relationship matters just as much, and…
S2E54 #54 - Shooting the Bull: AI Is Making People Worse at Business
Send us Fan MailArtificial Intelligence is an incredible tool… but a lot of people are using it in ways that are actually making them worse at business.In this episode of Shooting the Bull, we talk…
S2E53 #53 - Shooting the Bull: Drowning in Data (But Still Don't Know What's Working?)
Send us Fan MailMost business owners don’t have a data problem—they have a clarity problem.In this episode of Shooting the Bull, we’re talking about why more tracking, more reports, and more…
S2E52 #52 - Shooting the Bull: Business Advice Without the BS
Send us Fan MailThis week, we’re switching things up and just shooting the bull. No script, no fluff—just real, off-the-cuff conversations about the stuff small business owners actually deal with…
S2E51 #51 - Stop Guessing: How to Track Calls and Fix Your Marketing
Send us Fan MailMost businesses have no idea where their phone calls are actually coming from—and it’s costing them more than they realize.In this episode, we break down the difference between static…
S2E50 #50 - Why Your Website Isn't Bringing You Leads
Send us Fan MailIf your website isn’t bringing you leads, it’s not because you need better design.It’s because your website isn’t doing its job.In this episode, we break down the real reasons most…
S2E49 #49 - AI Images: Shortcut or Liability?
Send us Fan MailAI-generated images are everywhere right now—and depending on who you ask, they’re either a game-changing tool or a risky shortcut.In this episode of Over The Bull, we break down…
S2E48 #48 - AI Drunk: The New Marketing Hangover
Send us Fan…
S2E47 #47 - The Game Is Rigged. Here’s How to Survive It.
Send us Fan MailHere’s the reality most business owners eventually face:The system favors scale.Large companies are not built on fairness. They’re built on optimization — for margin, protection, and…
S2E46 #46 - Already Obsolete
Send us Fan MailWhat worked in January might already be dead.The half-life of strategy is shrinking. AI tools evolve monthly. Search behavior shifts. Paid ads tighten. Privacy rules expand.…
S2E45 #45 - Reputation vs. Results: History Isn’t a Strategy
Send us Fan MailLegacy media isn’t collapsing because digital exists.It’s struggling because it’s trying to sell digital services it wasn’t built to deliver.Newsrooms are shrinking. Journalists are…
S2E44 #44 - Google Business Profiles Myths Destroyed
Send us Fan MailThis episode is designed to cut through Google Business Profile (GBP) folklore by deferring authority directly to Google’s published documentation. Where Google is silent, we clearly…
S2E43 #43 - The Podcast I Was Hesitant To Record - When Accusations Escalate Faster Than Reality
Send us Fan MailThis episode wasn’t recorded lightly. We talk about the words that show up when business relationships break down—and how those words often carry more weight than the facts behind…
S2E42 #42 - The Rise of Transhuman Business: AI Without the Bull
Send us Fan MailArtificial intelligence is moving fast. Faster than most businesses are ready for.In this episode of Over the Bull, Ken Carroll digs into what it really means to operate in a…
S2E41 #41 - When Everything Feels Rigged: How to Tell If Your Marketing Is Helping or Hurting
Send us Fan MailLately, it feels like everything is getting more expensive, more complicated, and harder to trust.Insurance companies are pulling back. Marketing platforms keep changing the rules.…
S2E40 #40 - How to Not Make 2026 Your 2025
Send us Fan MailYou can’t control the Kraken.The internet isn’t a machine you command—it’s a living, chaotic environment. Yet modern marketing is often sold like magic: guaranteed outcomes, secret…
S2E39 #39 - The Problem Isn’t the Gift. It’s the Packaging.
Send us Fan MailChristmas is often about gifts—but in business, gifts can be deceptive.Some look valuable and impressive but never get used. Others aren’t exciting, but they’re exactly what a…
S2E38 #38 - How We Actually Test AI Tools (And Why Most Fail)
Send us Fan MailEveryone is pitching “the latest AI tool.” Most want you to just sign up.In this episode of Over The Bull, Ken breaks down a real email exchange with an AI sales vendor—no names, no…
S2E37 #37 - Boring Works for Business Marketing Agencies: When What Worked...Doesn't
Send us Fan MailIn this episode of Over the Bull, Ken Carroll dismantles the obsession with “cutting-edge” marketing tactics and shiny new tools, arguing that the most effective strategy in today’s…
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