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About This Podcast
Conversations That Move the Window and Door Industry Forward
The window and door industry is evolving fast. Customers expect more, technology is raising the bar, and the companies that adapt quickest are the ones who will lead.
The Industry Insiders Podcast, powered by Paradigm, is where leaders across the industry share how they’re navigating change, building stronger businesses, and setting the pace for what’s next.
Hosted by John Wheeler, a 25-year veteran of building materials and software and sales technician at Paradigm, with season 1 guest co-host Stefanie Couch, founder of Grit Blueprint, a lifelong industry insider and growth strategist, the show takes you inside the strategies, tools, and ideas reshaping how windows and doors get sold, delivered, and experienced.
You’ll hear from manufacturers, dealers, and innovators across the supply chain, offering real-world lessons you can apply to your own business.
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Recent Episodes
Software Succeeds When Trust Leads | Rick Cross, Account Executive at Paradigm
The floor at GlassBuild is buzzing with AI talk, but we cut through the noise to get practical. Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with industry veteran Rick Cross,…
How Enabling Women Can Transform Our Industry | Lakisha Woods, CEO of National Glass Association
From the floor of GlassBuild, Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with the National Glass Association’s new CEO, Lakisha Woods, for a fast-moving conversation about the…
Scaling Operations With Flexibility and Trust | Steve Salisbury, Hoff Companies
What if the fastest way to scale a factory starts with a backyard barbecue? We sit down with Steve Salisbury, Director of Technology at Hoff Companies, to explore how real relationships, flexible…
Connecting Systems and Boosting Sales | Geoff Syme, Saberis
The fastest way to win more bids in the LBM world is simple to say and hard to do: remove friction. We sit down with Jeff from Saberis, a family-run integrator that started by solving double entry in…
The Power of Clean Data in Smart Manufacturing | Shelly Johnson, Sierra Pacific
What if a manufacturer treated data with the same care it gives raw timber? We sit down with Shelly Johnson, Window Technology Manager at Sierra Pacific, to unpack how a seed-to-window business turns…
Blending Craftsmanship With Data To Build Smarter, Faster, And At Scale | Michael Dionne, Lepage Millwork
The most beautiful windows in the room often have the toughest backstory, and at Lepage Millwork, that story runs on data. We sit down with Michael, IT Director at Lepage Millwork, to unpack how a…
How Tech And Talent Are Reshaping Sales | Lisa Cooley, VP of Sales at Paradigm
Buyers have changed the rules, and the window and door industry is racing to catch up. We sit down with Paradigm’s VP of Sales, Lisa Cooley, to unpack how AI, data, and a new generation of talent are…
How Panoramic Doors Sells Luxury Direct to Homeowners | Autumn Whisenhunt, Panoramic Doors
We explore how a small luxury door manufacturer wins direct-to-consumer by pairing data-driven outreach with handcrafted service. Autumn Whisenhunt from Panoramic Doors shares how storytelling,…
Trust, Tech, and the Consultative Selling Advantage | Tim Musch, Paradigm
Host John Wheeler and today's guest, Tim Musch, Business Development Specialist at Paradigm, dig into the buyer‑first mechanics of consultative selling: how a simple talk‑listen ratio (around 53/47)…
Pro Market Power Shift: How Pros, Titans, and AI Will Rewire The Building Products Industry | Todd Tomalak, Zonda
Guest host Stefanie Couch, Founder of Grit Blueprint, and Todd Tomalak, Principal, Building Products at Zonda, dig into the pro channel power shift and the new battleground at the top of the…
Turning Problems Into Possibilities: Leadership in IT Implementation | Joseph Slawson, Boise Cascade
Host John Wheeler of Paradigm is joined by Joseph Slawson, Millwork IT Manager at Boise Cascade, who shares powerful insights on building successful teams, navigating complex implementations, and…
Tackling Inefficiency: AI Solutions for Door and Window Companies
Inefficiency is the biggest challenge facing the window and door industry today, but AI solutions can help companies automate repetitive tasks and respond to customers faster. In this eye-opening…
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Paradigm Industry Insiders has published 11 episodes since October 2025, covering topics in Technology.
Paradigm Industry Insiders is currently sporadic with new episodes weekly. Average episode length is 20m.
