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About This Podcast
The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.
Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.
Produced by Passle, the platform behind the Thought Leadership Suite and CrossPitch AI, built to power thought leadership and cross-selling for the world’s leading professional services firms, including Ropes & Gray, Linklaters, Quinn Emanuel and many more.
Find out more at passle.ai.
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Recent Episodes
Episode 203 - Roanne Neuwirth on What Separates a Market Position from a Service List
In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator and how do firms truly stand out? On today's episode of the CMO…
Episode 202 - Clare Quinn-Waters of Edwin Coe on Building a Growth Function from Scratch
Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get right. It means bringing in new people, shaping roles that have…
Episode 201 - Mikkel Keller Stubkjær and Rebecca Blaw on The Newsroom Model: How to Turn Your Website into Your Best BD Tool
Every law firm is trying to solve the same challenge of making their firm's expertise easier to find, easier to share, and work harder commercially. Reed Smith tackled this with a complete rebuild of…
CMO Series Podcast Special: Unpacking the 2026 Cross-Selling & Collaboration Report with James Barclay
55% of law firms say cross-selling is one of their most important levers for revenue growth, yet only 19% strongly agree they're effective at it. That gap between ambition and execution is at the…
CMO Series Podcast Special: A Preview of CMO Series Live 2026 with Natasha Sandamas
The countdown is officially on for CMO Series Live 2026! Just 3 weeks to go until the action-packed day of networking, collaboration, and learning with legal marketing and BD professionals from…
Episode 200 - Bela Grover on What it Takes to Build Purposeful Client Relationships in Law Firms
Law firms talk a lot about client relationships. But turning that into something consistent, scalable and truly integrated across a firm is a very different challenge. In this episode of the CMO…
Episode 199 - Iwona Kesting of Jones Day on Making MarTech Investment Deliver Firm-Wide Impact
Getting the right MarTech stack in place has never been more critical, yet many firms struggle with getting the high-stake investment projects off the ground. Today on the CMO Series Podcast, Charles…
CMO Series Special: Raya Blakeley-Glover and Mo Bunnell on Why Cross-Selling Fails and How to Fix It
Cross-selling in law firms isn’t a knowledge problem, it’s an execution problem. Most lawyers know it matters, but few do it consistently because the right infrastructure, support, and momentum…
Episode 198 - Gemma Francis of Gemma Francis Consulting on The Lessons In-House BD Teams Need to Hear
Business development is something every law firm talks about, but far fewer truly embed it into the day-to-day habits of their lawyers. On the latest episode on the CMO Series Podcast, we sit down…
Episode 197 - Tricia Weener of Linklaters on The Reality of Building High-Performing Teams
High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance doesn’t happen by accident, it’s built, shaped and led. In the…
Episode 196 - Vanessa Crocetto of Butzel on How Client Experience Fuels Growth
Client experience is fast becoming a key driver of long-term growth for law firms that want to deliver real value, build lasting client relationships and stand out in the market. On today’s new…
Episode 195 - Alexis Gray on BD Enablement That Helps Lawyers Win
Firms cannot afford to fall at the final hurdle. BD must work alongside fee earners to equip them with greater confidence to win and grow client relationships themselves. On this latest episode of…
Episode 194 - Kimberly Rennick of Thompson Coburn on Designing Bespoke BD Projects That Drive Results
The most effective legal marketing today is designed to be useful, not just visible. Firms that are seeing real results are building targeted campaigns that connect insight directly to client need…
Episode 13 - CMO Series Digital Masterclass: Ryan Evans of Jones Walker on Turning Thought Leadership Into a World-Class PR Pipeline
The smartest PR strategy for law firms isn’t creating more content, it’s repurposing existing expertise and turning that powerful thought leadership into media opportunities. In today’s episode of…
CMO Series REPRESENTS: International Women’s Day 2026 - How to Give to Gain in Professional Services Marketing
To mark International Women’s Day 2026, Part two of our special episode of CMO Series REPRESENTS brings together senior leaders from across the legal sector to focus on one thing. How firms turn…
CMO Series REPRESENTS: International Women’s Day 2026 - Building a Culture of Giving to Gain
To mark International Women’s Day 2026, CMO Series REPRESENTS returns with a powerful conversation on leadership, equity and action in legal marketing. In part one of this special edition, we bring…
Rainmakers: EP7 - Laurie Burlingame of Morse on Redefining Value, Relationships, and the Reality of Rainmaking
Building that long-term leverage can be difficult with short bursts of visibility. You need to consistently show up, make yourself known, and build relationships before you need them. In today’s CMO…
CMO Series EP 193: Doug Gold on the Business Case for Healthier Law Firms
In this episode of the CMO Series podcast, we're joined by Doug Gold, Chief Operating Officer at Mitchell Silberberg and Knupp to explore what that means in practice. Doug shares his career journey…
Episode 192 - Aubrey Bishai of Vinson & Elkins on Why Innovation Goes Beyond AI Strategy
True innovation in law firms goes beyond AI. It's rooted in humanity, with the people and process creating true client value. On today’s episode of the CMO Series Podcast, Will Eke is joined by…
Episode 191 - Patrick Johnson of Honigman on Rethinking How Law Firms Pitch and Win Work
Most law firms pitch a lot. Far fewer pitch well. And that gap represents one of the biggest missed growth opportunities in the legal market. In the latest episode of the CMO Series Podcast, Charles…
Frequently Asked Questions
Passle CMO Series Podcast has published 100 episodes since September 2024, covering topics in Business, Marketing.
Passle CMO Series Podcast is currently highly active with new episodes weekly. Average episode length is 25m.
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