Pattern Shift
Saskia de Feijter
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About This Podcast
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
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Recent Episodes
S6E115 #115 - Stop Treating Your Website Like Your Magnum Opus
Send us Fan MailWe talk about how high standards and perfectionism can freeze momentum, especially when you are building something big like a new website. We share a practical way to choose a…
S6E114 #114 - No Script, No Filter
Send us Fan MailWe trade perfection for a real-time chat about how our brains and bodies shape creative work, from travel calm to the need for negative space away from screens. Along the way we…
S6E113 #113 - The honest truth about what's waiting on the other side of that free call button
Send us Fan MailYou’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’s den with no way out. I used…
#112 - AI for Creatives: Where to Use It and Where to Stop
Send us Fan MailSupport the show☆ other ways to SUPPORT THE SHOW ☆If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to…
S7E111 #111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way
Send us Fan MailI'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a…
S7E110 #110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet
Send us Fan MailWe share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across…
S6E109 #109 - Using Intentions as your Creative Compass for 2026
Send us Fan MailIn this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity —…
S6E108 #108 - Branding Isn’t A Logo; It’s How People Decide To Choose You
Send us Fan MailAm I my brand? And does branding even matter when I’m a tiny, one-person creative business?In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty…
S6E107 #107 - Planning Doesn’t Kill Creativity — It Protects It
Send us Fan Mail- How I separate ideas from tasks, plan by energy, and keep marketing simple - Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent,…
S6E106 #106 - Why Smart, Creative People Avoid Coaching — and Why They Shouldn’t
Send us Fan MailI’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I…
S6E105 #105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, Wol
Send us Fan MailSUMMARYSeason 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of…
S5E104 #104 - BuJo by the Sea – A 6-Week Summer Journal Challenge
Send us Fan MailClarity, confidence, and calm… one bullet at a time.Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a…
S5E103 #103 - "Freedom Within the Structure: How I Use My Bullet Journal in Business"
Send us Fan MailSUMMARYIn this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and…
S5E102 #102 - "Paper, Pen, and Possibility: My Bullet Journal Journey"
Send us Fan MailSUMMARYIn this mostly unscripted episode, I share how Bullet Journaling helped me move from burnout to clarity. Before it became a tool in my business, it was a lifeline in my…
S5E101 #101 - “My Deepest, Darkest Limiting Belief: I Can’t Help Others if My Business Isn’t Thriving”
Send us Fan MailIn this super honest solo episode, I unpack a limiting belief that’s followed me for years: “I can’t help others with their business if mine isn’t thriving.” As I deepen my coaching…
S5E100 #100 - This is how one person, a mic, and a messy creative mind made it to 100 episodes 🥳
Send us Fan MailSUMMARYIt’s a special one—episode 100! In this celebratory and cozy episode, I take you behind the scenes of how Pattern Shift came to be, how it has evolved, and what I’ve learned…
S5E99 #99 - Launch - Sharing your work with connection, not pressure
Send us Fan MailSUMMARYIn this episode, we dive into the final step of the Ja, Wol framework—Launch. Sharing your work with the world can feel scary, vulnerable, and overwhelming, but it doesn’t have…
S5E98 #98 - Organize – Making Space for What Matters
Send us Fan MailSupport the show☆ other ways to SUPPORT THE SHOW ☆If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to…
S5E97 #97 - Wayfinding – Rediscovering Your Why – How to reconnect with your purpose when your business starts to drift
Send us Fan MailSUMMARYWhen your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your…
S5E96 #96 - Big Life Changes, Small Business Shifts
Send us Fan MailSUMMARYWhen big life changes come along—like, say, getting a new puppy—our business rhythm often needs to shift too. In this warm and reflective episode, I talk about how I’m…
Frequently Asked Questions
Pattern Shift has published 117 episodes since August 2020, covering topics in Business, Crafts.
Pattern Shift is currently highly active with new episodes every 2 weeks. Average episode length is 40m.
Sign up on Grep.FM to access contact details for Pattern Shift, including email and social media links.
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