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About This Podcast
Join Keith Marchiano, Senior Executive Coach & Program Manager for Sales Enablement at Pax8, for the Results Selling Framework (RSF) podcast. The RSF provides a robust foundation designed to enhance your engagements with potential prospects and existing clients. This strategy can revolutionize your MSP’s sales approach, helping you connect with buyers and understand the problems their businesses face. Tune in to learn how to elevate your sales game and achieve better results through a proven framework.
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Recent Episodes
S1E30 Founder Chaos to Founder Clarity: MSP Sales Secrets with Amy Luby | Results Selling Framework Podcast Episode 30
In this episode of the RSF Podcast, we dive into building scalable growth systems, defining clarity around ideal client profiles, and shifting from founder chaos to founder clarity. Amy Luby, channel…
S1E29 Beyond Traditional Prospecting: AI Sales Strategies | Results Selling Framework Podcast Episode 29
Are you ready to revolutionize your sales game? In the latest episode of the Result Selling Framework podcast, we dive into how AI is reshaping the way MSPs identify prospects and set…
S1E28 Building a Sales Army | Results Selling Framework Podcast Episode 28
In this insightful episode of the Results Selling Framework podcast, hosts Keith Marchiano and Dave Cava delve into the essentials of building a successful sales organization within the MSP industry.…
S1E27 The Art of Hiring Sales Hunters | Results Selling Framework Podcast Episode 27
In this episode, Keith Marchiano and Jeremy Nelson discuss the critical aspects of hiring salespeople. Learn how they handled their first sales hires - and why it's so important to have a solid sales…
S1E26 Your 2026 Action Plan | Results Selling Framework Podcast Episode 26
Ready to start 2026 with unstoppable momentum? Join Keith Marchiano and Jeff Weiss as they unpack what it really takes to drive sales success. In this episode, they dive into the metrics that matter,…
S1E25 Small Business Security in the Age of AI | Results Selling Framework Podcast Episode 25
In this timely Cybersecurity Month episode of the RSF Podcast, host Keith Marchiano sits down with cybersecurity expert James LaVine to tackle one of the most pressing challenges facing managed…
S1E24 Just Ask, Just Grow: Inside Ascentient’s Sales Process | Results Selling Framework Podcast Episode 24
In this episode, join Keith Marchiano for a conversation with Kevin Hughes, Strategic Advisor at Ascentient. They discuss the process of selling IT services, including asking for introductions,…
S1E23 How Sales, Community, and Reinvention Drove iTech’s Success | Results Selling Framework Podcast Episode 23
Dive into the latest episode featuring an insightful conversation with Brian Weiss, CEO of iTech, where we explore the entrepreneurial journey, the evolution from personalized tech services to…
S1E22 Improve Your Marketing & Sales by Talking to ALL the Right People | Results Selling Framework Podcast Episode 22
We all know the importance of speaking to the right contact when selling - but are you talking to ALL the right contacts? Join Keith Marchiano and Pete Busam as they explain how to connect with…
S1E21 Preparing for Beyond, Embracing AI, and Busting Through Your Next Plateau | Results Selling Framework Podcast Episode 21
In this episode, Keith Marchiano interviews Rex Frank, a visionary in the MSP space and VP of Academy at Pax8. They discuss the evolution of the IT services industry, the importance of attending…
S1E20 Selling AI Preparedness & Cybersecurity | Results Selling Framework Podcast Episode 20
In this episode of the Results Selling Framework podcast, Keith Marchiano and James LaVine explore how MSPs can effectively sell cybersecurity solutions, the importance of understanding AI…
S1E19 Balancing Automation & Trust: Implementing AI in Sales | Results Selling Framework Podcast Episode 19
Join Keith Marchiano and Jonathan Cox as they dig into the future of automation and AI in sales. Learn why having a solid sales process before implementing tools is non-negotiable and how the…
S1E18 Whitespace Analysis - Using Sales to Solve Client Problems | Results Selling Framework Podcast Episode 18
In this engaging podcast episode, Keith Marchiano and Maria Armstrong discuss the unique challenges and experiences of women in sales. Maria shares her journey into sales, the importance of empathy,…
S1E17 Embracing Your Strengths - Women in Sales | Results Selling Framework Episode 17
It's Women's History Month! Keith Marchiano and Jennifer Evans, Operations Solutions Consultant 4 at Pax8 are here discuss the ongoing challenges women face in the sales industry. Join them as they…
S1E16 Building Sales Skills | Results Selling Framework Podcast Episode 16
In this episode of the Results Selling Framework podcast, Keith Marchiano and Chris McDonell discuss the essential skills needed for sales success - active listening, effective communication, and a…
S1E15 Setting Sales Resolution Goals | Results Selling Framework Podcast Episode 15
In this episode, Keith Marchiano and Jake Gipson discuss the importance of setting clear and attainable sales goals for the new year, emphasizing the need for consistency, accountability, and…
S1E14 Pax8 Academy's Annual Sales Action Plan | Results Selling Framework Podcast Episode 14
Join Keith Marchiano, Senior Executive Coach at Pax8 Academy, and Jeremy Nelson, Sales Coaching Manager at Pax8, as they dive into the crucial steps for planning new managed recurring revenue in the…
S1E13 Escape the Blame Game - Building a Successful Ops/Sales Partnership | Results Selling Framework Podcast Episode 13
Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, we delve into the world of sales and leadership. Sara Ehrich shares her incredible…
S1E12 Do Your Prospects Care About Cyber Security? | Results Selling Framework Podcast Episode 12
Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. This week, Michael L. Giuffrida, the President at Kyber Security teams up with Keith to discuss his…
S1E11 Pick a Framework, Not a Tool: The Value of Being a Trusted Prescriber | Results Selling Framework Podcast Episode 11
Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode Matt Lee, the Security & Compliance - Senior Director at Pax8, joins Keith to explore…
Frequently Asked Questions
Pax8 Results Selling Framework Podcast has published 30 episodes since March 2025, covering topics in Technology.
Pax8 Results Selling Framework Podcast is currently highly active with new episodes monthly. Average episode length is 42m.
