Payments Ground Game
Kevin and Elaina Smith
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S1E20 Legacy Out, Loyalty In: Payments That Perform with Special Guest Evan Wain of Ordr
On this episode of Payments Ground Game, hosts Elaina Smith and Kevin Smith are joined by Evan Wain, President and COO of Ordr, an ISV making big moves in the world of sports and entertainment…
S1E19 Preparing for the End of Level 2: Visa’s Shift in B2B Payments Explained
In this episode, hosts Elaina and Kevin Smith tackle the sweeping changes coming to Visa’s Level 2 and Level 3 interchange programs. You’ll get an inside look at how these programs originally…
S1E18 Building Revenue Streams: ISV Payment Partnerships Demystified
On this episode of Payments Ground Game, hosts Elaina and Kevin Smith pull back the curtain on the process of monetizing payments for ISVs entering the space. Inspired by a recent conversation with an…
S1E17 Going Direct in Payments: How and When to Secure Your Processing Agreement
In this episode, hosts Kevin and Elaina Smith roll up their sleeves to tackle one of the biggest milestones in the payments world: securing a direct processing agreement and an acquiring bank…
S1E16 Front End vs Back End: Breaking Down Payment Processing
On this episode of Payments Ground Game, we take a deep dive into the complicated, often misunderstood world of payment processing. Whether you’re new to the industry or a seasoned pro, you’ll…
S1E15 Acquiring Sponsor Banks: The Necessary Bridge to the Card Networks
In this episode, hosts Kevin & Elaina Smith are joined by special guest, Ken Musante, Founder and President of Napa Payments and Consulting. We explore the necessary relationship between…
S1E14 The Power of Tech: Adding Value Across the Payments Ecosystem
In this episode, hosts Kevin and Elaina Smith dive deep into the transformative power of technology in the payments ecosystem. We explore how to leverage scoring solutions, identity verification…
S1E13 Collaboration and Creativity: Keys to Successful Payments Marketing
In this episode, hosts Kevin and Elaina Smith welcome payments industry marketing leader, Rebecca Walden. We address critical issues plaguing current marketing efforts in our industry—lack of…
S1E12 Decoding Acquiring BINs: From Setup to Daily Management
In this episode, hosts Kevin and Elaina Smith unravel the complexities of Acquiring Bank Identification Numbers (BINs) and their pivotal role in the payment processing ecosystem. This episode is…
S1E11 Disrupting the Payment Industry's Legacy Tech Stack: An Inside Look with Secure Bancard CTO Billy Boozer
On this episode of Payments Ground Game, hosts Kevin and Elaina Smith are joined by guest, Billy Boozer, the new CTO at Secure Bancard. Billy shares his expertise on the vital role of customizable,…
S1E10 The Power of Intentional Growth in the Payments Industry: The SONA Story
In this episode, we delve deep into the core of what makes a business thrive. Join us as we unpack the journey of Ryan O'Leary, owner of SONA, based in Nova Scotia. We shed light on the art of…
S1E9 Navigating Industry Shows: Networking, Transition, and Tradition with John McCormick
In this episode of Payments Ground Game, we welcome John McCormick, a seasoned industry connector who played a pivotal role in establishing the Southeast Acquirers Association (SEAA.) The SEAA…
S1E8 The Evolving ISO Model: A Look at Payment Processing's Future
In this episode of Payments Ground Game, hosts Kevin & Elaina Smith are joined by a special guest, James Shepherd, a well known industry expert who’s behind a few different successful businesses…
S1E7 Building a Lasting Payments Business: Strategies for Sustainable Growth
In this episode of Payments Ground Game podcast, hosts Kevin and Elaina Smith explore the rugged terrain of long-term strategies and goal setting. We delve into the art of building your business with…
S1E6 Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth
In this episode, hosts Elaina Smith and Kevin Smith take a close look at the crucial component of sales strategy: customer acquisition cost. They share insights on how to calculate this important…
S1E5 Software for the Payments Industry: Insights on Building vs Buying
In this episode of Payment Ground Game, we hash out this pressing question for payments companies: is it better to build or to buy software? We cover potential pitfalls, highlight the must-asks when…
Risky Business: Understanding and mitigating risk in merchant services
In today's episode, we'll be exploring the concept of risk in merchant services. Why do applications get declined in underwriting? Why do merchants get terminated after they've been processing for…
S1E3 The Case for Quality over Quantity: Choosing the Right Processing Relationships for ISOs
One common misstep for ISOs is trying to manage too many processing relationships. While having diversification is important, spreading thin often leads to lack of leverage in any of the…
S1E2 Streamlining Processes for Improved Profitability: Insights for ISO Owners
Hosts Elaina Smith and Kevin Smith dive into the world of operational improvements for ISO owners. In this episode they tackle five key areas that present massive opportunities for enhancement. …
S1E1 The Secure Bancard Formula: Mentorship, Risk-Taking, and Operational Excellence
As entrepreneurs in the payments industry, we've experienced the highs and lows of building and running an Independent Sales Organization (ISO). In this episode, we share our personal stories,…
Frequently Asked Questions
Payments Ground Game has published 20 episodes since September 2023, covering topics in Business, Entrepreneurship.
Payments Ground Game is currently sporadic with new episodes monthly. Average episode length is 33m.
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