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About This Podcast
From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry.
Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned.
This is Pending Approval, advertising from the inside out.
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Recent Episodes
Ep 40: ‘Tis the season with Gorgia Brewer
Is the ad industry going overboard with creative criticism? From Jaguar to John Lewis and everything in between, it has been a year of bold ideas, polarising campaigns, and spirited debates over what…
Ep 39: Flying high with Jeremy Burfoot
Join us as we sit down with former Qantas captain, author, and record-breaking jet skier Jeremy Burfoot. From tales of his aviation career to hilarious mile-high moments, Jeremy shares the highs and…
Ep 38: Mastering E-commerce with Paul Waddy
E-commerce expert Paul Waddy offers invaluable insights on scaling businesses online. We dive into the common mistakes businesses make when starting e-commerce ventures, the importance of long-term…
Ep 37: Resilient Fundraising with Lisa Allan
This week we chat with Lisa Allan, Head of Fundraising at The Smith Family. We discuss the changing face of fundraising amidst a challenging economic climate and the importance of brand building for…
Ep 36: Get your head in the game with Ryan Cunningham
Gaming is no longer a sub-culture, it is the culture. The gaming industry of 2024 is more vibrant than ever before and connects with audiences of all walks of life. In this ep we discuss the rise of…
Ep 35: Decoding Generation Alpha with Lauren Gibb
Born into a digital age, Generation Alpha is set to revolutionise how young people consume and interact with content. It's never been more important for marketers to understand how social issues and…
Ep 34: Christmas Unwrapped with Gorgia Brewer
Pending Approval's hosts, Glenda Wynyard and Jack Geraghty, take a look at the latest Christmas advertising from all around the world, past and present, with special guest, Gorgia Brewer from London…
Ep 33: Marketing to young people with Brett Reardon
Looking from the outside in, connecting authentically with young people through marketing can be tricky. Tackling some of the common misconceptions and stereotypes around today’s youth, we double…
Ep 32: Media myth-busting with Kim Portrate
Many falsely believe that Television Advertising is a rapidly dying medium, only consumed by older demographics. This week’s episode pushes for the truth over ‘truthiness’ in how the industry…
Ep 31: The theatre of the mind with Denis Donati
This week’s guest says he’s always been a “radio head”, but not the Thom Yorke kind. ARN’s National Podcast and Digital Sales Director Denis Donati chats to us about the power of audio and the…
Ep 30: Beyond the billboard with Elizabeth McIntyre
Have you ever noticed that some OOH ads make you look twice while others fade into the scenery? From eye catching to eye rolling, this week we discuss the constantly evolving outdoor advertising…
Ep 29: Let’s get digital with Lyn Loh
Step into a world where cookies aren’t for eating and ads can stalk you like an obsessed ex lover. This week we chat all things digital advertising, covering everything from attribution modelling to…
Ep 28: Bibliosexual with Dave McCaughan – Part 2
In part two of a titillating, two-part series, the Bibliosexual saga continues. Picking up the conversation from last week, GW and Jack continue their chat with Dave on all things advertising and the…
Ep 27: Bibliosexual with Dave McCaughan – Part 1
Have you ever heard of a Bibliosexual? Listen to this week’s episode and all shall be revealed. This week our guest takes us on his journey from librarian to ad man, discussing research,…
Ep 26: Game on with Adam Fischer
From both a consumer’s and an advertiser’s perspective, the video gaming industry of 2023 is more vibrant than ever before. Join us on a journey through the wonderful world of gaming, debunking…
Ep 25: In brands we trust with Michele Levine
On this week’s pod we are joined by industry figurehead and CEO of Roy Morgan Research, Michele Levine. Join us as we discuss consumer behaviour, the power of ‘purpose’ and the roles brands play in…
Ep 24: Being socially conscious with Conchita Casteigt
What does it mean to be a ‘socially conscious’ company in 2023? Can our favourite brands be as charitable as we think? Or is corporate virtue signalling more prevalent than ever before? This week we…
Ep 23: The balancing act with Lauren Gibb
Are numbers everything? As our whole world becomes traceable through data and automation, how often should we rely on gut instinct and emotion in advertising strategy? In this ep we talk about the…
Ep 22: No laughter lost with Sue Perry
What ever happened to a good old-fashioned laugh? In our first pod back we talk about the value of humour in advertising and the golden age of the jingle. Joining us is esteemed guest, Sue Perry –…
Ep 21: A White Christmas with Paul Squirrel and Martin Rich
Christmas is often one of the most favourite times of the year for many. But does this year's Christmas advertising hit the mark, particularly the Christmas television campaigns emanating from the…
Frequently Asked Questions
Pending Approval has published 40 episodes since November 2019, covering topics in Business, Marketing.
Pending Approval is currently dormant with new episodes monthly. Average episode length is 40m.
Sign up on Grep.FM to access contact details for Pending Approval, including email and social media links.
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