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About This Podcast
From the desk of our CEO & Founder Krista LeRay we welcome you to the Penny Linn podcast. Tune in every Friday to hear about all things needlepoint, Penny Linn, running a small business and more.
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Recent Episodes
S1E21 Duck, Duck, Goose: Mackensie, Bloom & Stitch | Penny Linn Podcast
This week on the Penny Linn Podcast, Krista kicks things off with a solo update on the highly anticipated Eric Carle collection launch, plus a candid conversation about the current state of the…
S1E20 THE Finishing Expert: Lita, Nashville Needlepointer | Penny Linn Podcast
This week on the Penny Linn Podcast, Krista kicks things off with a solo update and all the behind-the-scenes details from the opening of our new New York store 🗽✨ Then, she’s joined by her longtime…
S1E19 The Tide Loves Penny Linn: Everyday Natalie Jane | Penny Linn Podcast
This week on the Penny Linn Podcast, Krista sits down with Collective designer Natalie of Everyday Natalie Jane! 🪡✨ They chat about how she found needlepoint, designing some of the community’s…
S1E18 Market Haul! The PL Team Goes to Needlepoint Spring Market | Penny Linn Podcast
In this episode of The Penny Linn Podcast, Krista is recording on the go from needlepoint market — joined by Emily, Dylan, and Olivia for a chaotic, behind-the-scenes look at what it’s really like to…
S1E17 And Away We Go! Sydney, The Checkered Canvas | Penny Linn Podcast
In this episode of The Penny Linn Podcast, things start a little differently — Krista is on vacation, so her mom steps in to kick off the episode with a special guest intro before handing things…
S1E16 Didn't You Quit This Job? With Bridget, Our Senior Manager of Licensing & Logistics | Penny Linn Podcast
In this episode of The Penny Linn Podcast, Krista records live from New York City, sharing a behind-the-scenes look at Penny Linn’s Times Square billboard and a sneak peek at the upcoming NYC…
S1E15 She's a Witch! Stephanie, Spellbound Stitchery | Penny Linn Podcast
In this episode of The Penny Linn Podcast, Krista kicks things off with a quick life and business update, recapping the recent Mackenzie-Childs launch and sharing a behind-the-scenes look at prepping…
S1E14 If Found, Please Return to: Kyra Cotter Designs | Penny Linn Podcast
In this episode of The Penny Linn Podcast, Krista kicks things off with a candid solo update — and a big milestone. She shares the surreal experience of Penny Linn being featured in Forbes, reflects…
S1E13 How Big Is Your Stash? With Emily, Our Senior Brand Experience Manager | Penny Linn Podcast
In this episode of The Penny Linn Podcast, Krista kicks things off with a behind-the-scenes update during a busy launch week at Penny Linn. She shares what it was like watching the highly anticipated…
S1E12 NDLPT Cult: Harrison Wallace | Penny Linn Podcast
In this episode of The Penny Linn Podcast, Krista kicks things off with a solo life and business update. She shares a behind-the-scenes look at a recent Penny Linn photoshoot at the iconic Eloise…
S1E11 Girl Dinner with Laura from Mason June | Penny Linn Podcast
In this episode of The Penny Linn Podcast, Krista starts with a quick solo update from a very busy week behind the scenes at Penny Linn. She shares what’s currently going on in the business —…
S1E10 Stitching in Style with Emily O. and Bows | Penny Linn Podcast
In this episode of The Penny Linn Podcast, Krista kicks things off with a solo intro, sharing a candid life and business update. She reflects on what’s currently happening behind the scenes at Penny…
S1E9 Corporate Career Turned Needlepoint: Atlantic Blue Canvas | Penny Linn Podcast
In this episode of The Penny Linn Podcast, Krista sits down with Caroline, founder of Atlantic Blue, for an honest and energizing conversation about building a business while working in corporate…
S1E8 From College to Canvases: Meet Our VP of Growth, Amanda | Penny Linn Podcast
In this whirlwind episode of the Penny Linn Podcast, Krista pulls back the curtain on one of the biggest transitions in Penny Linn history: turning on their brand-new warehouse fulfillment system —…
S1E7 Wicked Good: Meet Collective Designer Kaitlin Lane | Penny Linn Podcast
Krista opens up about how overwhelmed she’s been lately and what it’s taken to get the Penny Linn Podcast and business back on a more regular rhythm. Fresh off a visit from her mom (Penny Linn’s…
S1E6 What Happens When Everything Hits at Once | Penny Linn Podcast
This week’s episode is a candid, behind-the-scenes look at what happens when a high-growth business hits friction—from delayed launches and supply chain strain to team transitions and leadership…
S1E5 An Open Q&A on Business, Needlepoint, and Life | Penny Linn Podcast
In this candid, end-of-year episode of The Penny Linn Podcast, Krista LeRay sits down during the in-between week after Christmas to share a wide-ranging update on life, business, and what’s ahead for…
S1E4 Behind the Scenes of Our Biggest Move Yet | Penny Linn Podcast
In this solo episode of the Penny Linn Podcast, Krista shares a major business update — Penny Linn is officially opening its second store in New York City. 🎉 From warehouse growing pains and…
S1E3 From Finance to Fendi Needlepoint Fame: Meet Emma from What's the Stitch | Penny Linn Podcast
In Episode 3 of the Penny Linn Podcast, Krista sits down with Emma, the creator behind the fast growing needlepoint account What’s The Stitch. What starts as a casual chat quickly becomes a fun,…
S1E2 Behind the Bar Cart: Ways to Scale Your Brand with Morgan Julia Designs | Penny Linn Podcast
In the latest episode of the Penny Linn Podcast, Krista Leray shares big updates from her growing Connecticut needlepoint brand, including hitting the $1 million sales milestone and plans for…
Frequently Asked Questions
Penny Linn Podcast has published 21 episodes since October 2025, covering topics in Arts, Business.
Penny Linn Podcast is currently highly active with new episodes weekly. Average episode length is 57m.
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