Performance Marketing Unlocked
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About This Podcast
The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.
From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.
In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge.
This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing.
Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event.
This is performance marketing, unlocked.
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Recent Episodes
S4E83 Reviewing 2025 and looking ahead to 2026
PMW's editorial team is back for its annual Christmas Special. A podcast where we reflect on the biggest themes, trends and stories from the year and look ahead to the future, making some predictions…
S4E82 How to make privacy a loyalty driver for your brand
Consumers are more concerned about privacy than ever before and yet they are demanding more personalisation from advertisers. How can brands walk this tightrope and balance privacy and transparency…
S4E81 Is Black Friday 2025 a litmus test for AI shopping?
The annual Black Friday Cyber Monday weekend is regularly bookmarked on marketers' calendars as one of the biggest sales opportunities of the year, but with 2025's edition coinciding with tax…
S4E80 Fixing one of marketing's dirtiest habits
Product sampling has often been maligned as one of marketing's dirtiest habits – simply palm off your samples to whoever you can find and call it a day.However, on this episode of the Performance…
S4E79 Are all of our advertising channels becoming too fragmented?
New data has revealed that retail media adspend is set to surpass $200bn by 2027, but where does this place the channel compared to others such as connected TV and social media?On this episode of the…
S4E78 The biggest missed marketing opportunities in 2025
Where have marketers missed out in 2025? And more importantly, how can they avoid leaving growth opportunities on the table in 2026On this episode of the Performance Marketing Unlocked podcast, Esme…
S4E77 AI browsers, Netflix's advertising boom and Apple's privacy warning
AI browsers are here, streaming giants have become ad platforms and tech giant's are warning of being 'forced' to remove privacy regulations – how's that for news?On this episode of the Performance…
S4E76 Are you ready for retail media 2.0?
Retail media is no longer a plucky, upstart new channel. It's rode the first wave of investment and excitement, but now is the time to prove its staying power. On this episode of the Performance…
S4E75 Rory Sutherland explains everything wrong with performance marketing
Rory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are "painting themselves into a performance corner"…
S4E74 What do ChatGPT's potential ad plans mean for marketers?
With OpenAI officially seeking a 'Growth Paid Marketing Platform Engineer', it appears that ChatGPT becoming an advertising platform is finally upon us.On this episode of the Performance Marketing…
S4E73 Revealing the metrics that matter this peak season
The final quarter of the year is often a tense time for marketers. Despite the festive atmosphere, many get swept up in quarterly KPIs and a need to please the CFO with a short-term sales boost – but…
S4E72 The winners and losers from Amazon's Netflix partnership
Amazon and Netflix have joined forces with a deal that will soon see Amazon DSP granted access to Netflix’s premium ad inventory, expanding the pool of audiences available to Amazon Ads's clients.On…
S4E71 How CMOs can avoid marketing's greatest pitfalls
Modern marketing is full of challenges, so much so, that leaders in the space often feel as if they are being set up to fail. On this episode of the Performance Marketing Unlocked podcast, Paul…
S4E70 AI, Google, and the future of search
The future of advertising is always uncertain, but with AI innovating at breakneck speed, forecasting what the industry will look like in five years time is more challenging than ever... which is why…
S4E69 Will AI help or hinder e-commerce competition with Amazon?
Savvy shoppers recently realised that Amazon's AI shopping assistant Rufus now uses memory signals, signalling the e-commerce giants' continued ambitions to innovate with automation.On this episode…
S4E68 Why brands' blind faith in black-boxes can't go on
Meta is the latest tech giant facing allegations of foul-play with regard to its reporting of advertising performance, specifically that it inflated the ROAS of its Shops ads' tool by 17 to 19%, as…
S4E67 How to survive in a zero-click search world
AI has already changed most aspects marketing immensely, but perhaps no more than in search. With SEO now GEO, traffic, clicks and CTRs all falling off a cliff, what are we to do?On this episode of…
S4E66 Are billion dollar 'AI whizz-kids' the future?
The AI arms race is here and big tech platforms such as Meta are prepared to invest billions of dollars into the personnel engineering the technology.On this episode of the Performance Marketing…
S4E65 Why has Amazon abandoned Google Shopping ads?
Is Amazon the sleeping giant of the advertising world? Surely that's impossible... right?On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team bands together to analyse…
S4E64 Are you falling for the ROAS illusion?
Return on adspend (ROAS) has long been touted as the holy grail of metrics for advertising campaigns, but is it still a true barometer for a brand's success?Jake Higgins, Partner at MNC, joins host…
Frequently Asked Questions
Performance Marketing Unlocked has published 126 episodes since March 2022, covering topics in Business, Business News.
Performance Marketing Unlocked is currently declining with new episodes weekly. Average episode length is 34m.
Sign up on Grep.FM to access contact details for Performance Marketing Unlocked, including email and social media links.
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