Performance SEO Unpacked
ResultFirst
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About This Podcast
Welcome to Performance SEO Unpacked, the podcast for enterprise businesses looking to master SEO and achieve real, measurable growth. Supported by ResultFirst, leaders in pay-for-performance SEO, we simplify the complexities of managing large-scale SEO. Each episode provides expert insights, actionable strategies, and real-world advice to help you stay ahead of trends, prove ROI, and scale your efforts with confidence. Subscribe now and unlock the full potential of enterprise SEO. Visit resultfirst.com for more.
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Recent Episodes
When Visibility Backfires: Managing Brand Sentiment in the AI Search Era
Performance SEO Unpacked brings together host Ruchi Pardal and Daniel Horowitz, an SEO strategist known for building scalable, business aligned growth across enterprise, SaaS, and startup…
S1E32 From Layoffs to Leads: Building a Thriving SEO Consulting Practice Today | Ep. 32
Market turbulence, SEO layoffs, budgets being slashed, brands tightening up—yet some consultants are building a thriving practice right in the middle of it. On Performance SEO Unpacked, host Ruchi…
S1E31 From Vanity to Value: Rethinking Digital Performance Metrics in a GenAI World with Scott Lux | Ep. 31
Retail has been in the family, from a lighting store in Dallas, Texas, to Birmingham, Alabama, to fashion retail brands in New York. On Performance SEO Unpacked, Ruchi Pardal and Scott Lux connect…
S1E30 When AI Eats the Middle: Rethinking Local SEO as the Buyer Journey Goes Conversational | Ep. 30
Performance SEO Unpacked brings together host Ruchi Pardal and Fred Shramovich, who has been in the SEO industry for over 15 years and now manages four different retail brands across fast-moving…
S1E29 Inside TechTarget's Massive SEO Cleanup: The Case Study You've Never Heard (with Jenny Waggenheim) | Ep. 29
Performance SEO Unpacked with Ruchi Pardal brings a real-world case study: a previously successful search program collapses overnight—a 25% drop with 90% of traffic from organic. No splashy trend…
S1E28 Scaling SEO Through Team Transitions: How Collaboration Fuels Long-Term Search Growth With Natalia Matos | Ep. 28
When leadership changes, everything changes—processes shift, priorities reset, and SEO teams are forced to prove their value all over again. In this episode of Performance SEO Unpacked, host Ruchi…
S1E27 First AI Checkout: How eCommerce Brands Must Ready Themselves for Black Friday 2025 | Ep. 27
Performance SEO Unpacked takes a sharp turn with host Ruchi Pardal as she explores a seismic shift in e-commerce: OpenAI’s Buy It integration inside ChatGPT. Instead of directing shoppers to…
S1E26 The Hidden Leaks in SEO Budgets: What Your CMS and CDN Aren't Telling You | Ep. 26
Many SEO teams believe their budgets are airtight, yet silent leaks are draining performance in ways that don’t show up on a spreadsheet or monthly report. On Performance SEO Unpacked, host Ruchi…
S1E25 7 Hard SEO Questions CMOs Are Finally Asking — And What to Do About Them | Ep. 25
On this solo episode of Performance SEO Unpacked, host Ruchi Pardal takes on seven of the toughest SEO questions she hears every week from CMOs, VPs, and growth leaders across SaaS, e-commerce, and…
S1E24 The VOLT Framework: How SEO Visibility Really Drives Revenue | Ep. 24
Performance SEO Unpacked with Ruchi Pardal explores a simple yet powerful framework for connecting search visibility with real business growth. In this solo episode, Ruchi introduces VOLT —…
S1E23 AI or Not, Authority Wins: Structuring Enterprise Content for Search and Sentiment | Ep. 23
Enterprise SEO can get messy fast — five business units, hundreds of stakeholders, and AI reshaping what shows up in search. On Performance SEO Unpacked, host Ruchi Pardal sits down with Joe Bare to…
S1E22 What Makes You Mention-Worthy? Winning Search Visibility in an AI-First World | Ep. 22
In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Derek Woo, Director of Search Engine Optimization and App Store Optimization at Albertsons Companies. Derek’s deep SEO…
S1E21 Beyond Search Volume: SaaS Keyword Strategy That Fuels Real Business Results | Ep. 21
What if your keyword research could shape product development, uncover revenue potential, and spotlight entire user segments your product team never considered?ㅤOn Performance SEO Unpacked, host…
S1E20 What to Do If Your Brand Is Not Being Picked Up — And How Long Recovery Takes | Ep. 20
Nothing stinks quite like realizing your brand isn’t showing up in Google’s AI Overview, ChatGPT answers, or Perplexity snippets while competitors bask in the glory. In this solo session of…
S1E19 Structure for the future: Schema, entities and search impact with Nick Pustay | Ep. 19
On this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Nick Pustay, Head of SEO at Scholastic, to tackle one of the most pressing topics in modern search: schema markup and…
S1E18 Search Without Queries: What Copilot, IndexNow, and AI Agents Really Mean for the Future of SEO | Ep. 18
Performance SEO Unpacked is back with a big conversation about the new frontier of SEO—where queries disappear, and AI anticipation takes the lead. Host Ruchi Pardal sits down with Krishna Madhavan,…
S1E17 From Product to Page One: How a Data and UX Mindset Accelerates SEO Results (with Neha Khanna from ZipRecruiter) | Ep. 17
On Performance SEO Unpacked, host Ruchi Pardal is joined by Neha Khanna to explore how product thinking is transforming SEO at scale. Drawing from her experience at ZipRecruiter and Wayfair, Neha…
S1E16 Google's AI Mode Is Killing the Blue Links—Now What? | Ep. 16
The world of SEO isn’t just evolving—it’s being rewritten. On this episode of Performance SEO Unpacked, Joseph Lewin steps in as guest host to interview Ruchi Pardal, founder of ResultFirst, about…
S1E15 How E-Commerce Businesses Can Enhance Product Discoverability in ChatGPT | Ep. 15
The landscape of product discovery is shifting as AI tools like ChatGPT become a bigger part of how people find and buy online. On Performance SEO Unpacked, host Ruchi Pardal shines a light on how…
S1E14 The Truth About 404s, Internal Links, and Other SEO Myths with Paul Shapiro from Uber | Ep. 14
What does it take to move over 100 international websites and deliver hundreds of millions in lifetime value? On Performance SEO Unpacked, host Ruchi Pardal welcomes Paul Shapiro from Uber to share…
Frequently Asked Questions
Performance SEO Unpacked has published 34 episodes since January 2025, covering topics in Business, Entrepreneurship.
Performance SEO Unpacked is currently highly active with new episodes every 2 weeks. Average episode length is 19m.
Sign up on Grep.FM to access contact details for Performance SEO Unpacked, including email and social media links.
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