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10 Things We Hate About Marketing
B2B marketers have a lot of feelings. This is that episode.In this episode of Permission to Rant, Nike and Penny discuss ten frustrations, pet peeves, and uncomfortable truths that every content…
To MQL or Not to MQL — The B2B Marketing Debate (Spoiler: It's Complicated)
Should content marketing own MQL targets? We assigned sides, things got heated, and then they got interesting.In this episode of Permission to Rant, Thomas and Penny go head to head on one of B2B…
So You Want to Do Thought Leadership
Most B2B marketers know thought leadership matters. Few know how to actually build a program that sticks.In episode 7 of Permission to Rant, we make the case for expert-led content and EGC…
Everybody's So Creative! A Guide to Pitching Ideas
Most creative ideas don't die because they're bad. They die because they were pitched wrong.In this episode of Permission to Rant, we make the case for leading with the problem, not the concept — and…
Spring Clean Your Content
Most content teams aren’t struggling to create. They’re struggling to prioritise what already exists.In episode 5 of Permission to Rant, we challenge the instinct to publish more and make the case…
The Marketing Circus: Step Right Up
Most marketing “best practices” aren’t best. They’re just habits.In episode 4 of Permission to Rant, we call out the clown behaviour still happening across marketing, from gating content to chasing…
AI Reveals What’s Missing
AI doesn’t fix broken marketing workflows, it exposes them.In episode 3 of Permission to Rant, we talk about the reality behind the AI hype with Contentoo’s CPO, Olivier as our first guest star.We…
Your Content Strategy Isn’t Broken. Your System Is.
Your content strategy isn’t broken. Your system is.In Episode 2 of Permission to Rant, we talk about workflows, the approvals that stall momentum, the unclear ownership that slows everything down,…
Is B2B Allowed to Be Funny?
Is B2B allowed to be funny? Or are we asking the wrong question?In our first episode of Permission to Rant, we unpack the internal panic that happens when you change tone, and why humour without…
Frequently Asked Questions
Permission to Rant has published 9 episodes since February 2026, covering topics in Business, Marketing.
Permission to Rant is currently highly active with new episodes every 2 weeks. Average episode length is 32m.
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