Episodes 500
Avg. Duration 42m
Activity Declining
Apple Rating 4.7 (765)
Since Mar 2021
Latest Episode May 2026

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Open to Sponsors Features Guests

Publishing Details

Schedule
Weekly
Format
Episodic
Consistency
63%
Hosting
feeds.captivate.fm

About This Podcast

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Recent Episodes

What a Live CRO Audit Reveals That Your Design Agency Never Shows You

May 26, 2026 43m

Stop losing revenue after the click! Let’s find the leak before your next ad.Get your free CRO audit at: https://www.tiereleven.com/cro/serviceAre you optimizing your site based on what looks good or…

Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works

May 19, 2026 32m

The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics.Sign up for our free CRO audit and close the gaps today:…

Chick-fil-A's Secret to 15% Growth for 37 Years Straight

May 12, 2026 47m

What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what your customers say about you. Legendary…

How to Become a Supercommunicator (Ask These Questions)

May 05, 2026 17m

Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredient in our communication.…

Scaling Ads Is Killing Your Profit (Here’s the Fix That Works)

Apr 28, 2026 19m

Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of them don’t…

156% More App Subscribers in Six Months! Here’s How We Did It

Apr 21, 2026 20m

Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncacHow do you acquire new customers without frustrating the ones you already have? It’s a delicate balance that’s harder…

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

Apr 14, 2026 53m

Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it’s costing you more than you think.In this…

Stop Saying This on Sales Calls (It Hurts Your Deals)

Apr 07, 2026 22m

Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit Why do some prospects respect you while others walk all over you? When you feel like you’re chasing the…

Why Pausing Meta Ads Based on CPA Is a BIG Mistake!

Apr 03, 2026 20m

Has your business growth stalled? You need to audit all aspects of your marketing strategy to uncover the reasons. We are giving away our $10,000 audit process to a few brands. Book your spot:…

Why the Funnel Is Dead (And What Actually Drives Growth Now)

Mar 31, 2026 28m

Stop spending more on an outdated digital strategy. Let our experts audit it and give you the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots…

The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now

Mar 27, 2026 24m

Is your digital strategy outdated? Let our experts audit it and give you the blueprint you need to scale. Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Are your ads…

Your Comments Section Is a Sales Floor. Is Anyone Working It?

Mar 24, 2026 17m

Are you burning cash on the wrong strategy? Share a few details about your brand, and we’ll show you exactly where you’re leaking profit.Book your spot: https://www.tiereleven.com/audit (only 3 spots…

Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now

Mar 20, 2026 37m

Stop guessing. Get the blueprint you need to scale fast.Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Is your Meta ad strategy outdated? If you're still running campaigns…

Your CAC Is Lying to You — Here's the Number That Isn't

Mar 17, 2026 28m

Stop flying blind with data! Let us give you the exact blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Is your customer acquisition cost…

One Budget Shift. 21.9% More Revenue: Here’s Exactly What They Did

Mar 13, 2026 21m

Is your digital strategy outdated? Let us audit it and give you the blueprint you need to scale. Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Are you still throwing money…

How to Tell If Your Agency Is Performing (Not Just Reporting)

Mar 10, 2026 43m

Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers celebrate high ROAS…

Is Your Agency Performing Or Just Reporting Well?

Mar 06, 2026 35m

Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are you getting the results you expect from your agency? Or is your marketing just vanity metrics? Too often, businesses…

Meta Andromeda 'Ice Cream Strategy' - Stop Killing Your Best Flavors!

Mar 03, 2026 33m

Partner with our Meta ads experts: https://www.tiereleven.com/apply Are your ads “good enough” but still not getting anyone to fall in love? If your creative looks like vanilla ice cream, you’re…

How We Made a Personal Injury Law Firm $55.2M with Oli Liboy

Feb 27, 2026 51m

Relying solely on Google ads to drive leads is risky. Our team can help you balance Meta and Google ads to lower costs and boost conversions. Partner with our marketing experts today:…

How We Turned $25K into $184M in Personal Injury Settlements

Feb 24, 2026 28m

The right digital marketing strategy can turn high-cost clicks into millions in revenue. We want to help your business achieve this and more!Partner with our marketing experts today:…

Frequently Asked Questions

How many episodes does Perpetual Traffic have?

Perpetual Traffic has published 500 episodes since March 2021, covering topics in Business, Entrepreneurship.

Is Perpetual Traffic still active?

Perpetual Traffic is currently declining with new episodes weekly. Average episode length is 42m.

How do I contact Perpetual Traffic for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Perpetual Traffic, including email and social media links.

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