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Recent Episodes
S7E436 Truth, Story, and Influence: The Persuasive Power of Documentaries
On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on…
S8E435 The Persuasive Power of Analog Marketing
On this episode, we improvise on the fly after a guest had to cancel at the last minute. We'll be discussing the power of analog marketing and how to wow your prospects and customers with a "big…
S7E434 The Unlikely Marketing Lessons Hidden Inside Ted Lasso
On this episode, Lucy Broadbent joins us. She is the author of "What Would Ted Lasso Do?: How Ted's Positive Approach Can Help You". Lucy is a journalist, author, and contributor to The Los Angeles…
S10E433 What Neuroscience Reveals About the Most Persuasive Messages
On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured…
S7E432 He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino
On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos's claim to fame is turning Juan…
S7E431 Persuasion Flight: McDonald's Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More
In this episode, we cover a flight of persuasion topics. These include: 1. McDonald's Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights…
S7E430 The 7 Truths Every Writer Needs to Hear - Interview with Writer and Filmmaker Clay Stafford
On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker and business leader.…
S7E429 The Art of Selling at Trade Shows - Interview with Daniel Murphy of Tradeshow Secrets
On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a…
S7E428 How to Use Brain Science to Hook Readers from the Very First Sentence
On this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book Story or Die. Lisa has worked…
S8E427 What Would Gary Halbert Say About AI Today? A Conversation with Kevin Halbert
On this episode. Kevin Halbert, son of the legendary copywriter Gary Halbert, joins us on the podcast to share stories of his dad and how he's using AI today in copywriting. We also ask the question,…
S7E426 What is AI Doing to Our Cognitive Sovereignty? Interview with Author Steve Raju
On this episode, Steve Raju joins us on the podcast. He is the author of the new book, "Cognitive Sovereignty: How To Think For Yourself When AI Thinks for You". There are thousands of books about…
S7E425 Is Advertising Getting Worse? Bad Ads, Chuck Norris, and a Billboard that Scored $20 Million
Returning guest David Dutton joins us for another random flight of topics. We'll be discussing an article from the Independent titled "It's not your imagination. Advertising is getting worse – and it…
S7E424 24 Ways to Tell a Story...Without Telling a Story
On this episode, Bill Mueller joins the podcast again to talk about "24 Ways to Tell a Story in an Email Without Telling a Story". Bill has been writing story-based emails and email sequences since…
S7E423 The Inside Story of How Belief is Manufactured: Confessions of a Professional Conspiracy Theorist
On this episode, we welcome Patrick Clark to the show. He's recently written a book, under his pen name Will Camden, called "Confessions of a Professional Conspiracy Theorist". It's the inside story…
S7E422 The Surprising Science and Psychology Behind Scent Marketing
On this episode, Tiffany Rose Goodyear joins the show to discuss the psychology behind scent marketing. Tiffany is an innovator in the event sector, specializing in creating immersive sensory…
S9E421 We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever
On this episode, we discuss a little-known book called "Obvious Adams: The Story of a Successful Businessman" and compare his simplistic approach to modern-day marketing and advertising, which is all…
S7E420 The Truth About AI Writing from Copywriting Legend Bob Bly
On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting. For 4+ decades, Bob has been writing high-performance direct response copy for IBM,…
S7E419 How to Build a Personality Brand That Attracts the Right Audience—and Repels the Wrong One
On this episode, Danielle Hughes joins the podcast to share how she helps individuals develop their Genuine Personality Brand. She's been called a wordsmith, a magician, a copywriter extraordinaire,…
S7E418 We Teach You How to Start a Cult
On this episode, Jody Raynsford joins the show. He is the author of the book "How to Start a Cult". After founding an award-winning, cult running podcast and community, Jody discovered a better way…
S7E417 The Psychology of the Pour: How To Craft Brand Stories and Captivating Package Design
On this episode, Bryant Vander Weerd joins us. He is the Founder of Full Pour Media, an award-winning creative agency that specializes in the food and beverage industry. Full Pour Media works with…
Frequently Asked Questions
Persuasion by the Pint has published 213 episodes since March 2016, covering topics in Business, Hobbies.
Persuasion by the Pint is currently highly active with new episodes weekly. Average episode length is 1h 3m.
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