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About the Show
Hosted by Pillar & Scroll CEO, Paul Evans, join us for a focused discussion of pressing marketing questions that law firms are grappling with right now.
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Recent Episodes
S1E18 LinkedIn Engagement for Lawyers: Personal Profiles vs Firm Pages | Legal Marketing Q&A
When a Manchester lawyer asked about balancing personal and firm LinkedIn accounts, it opened up an important discussion about an issue many legal professionals face: how to allocate time and…
S1E17 Domain Name Selection Best Practices for Law Firms | Legal Marketing Q&A
When a Singapore-based family lawyer asked about domain name selection for his new practice, it opened up an important conversation about digital foundations that every law firm should consider.In…
S1E16 First Impressions Matter: Is Professional Photography Worth the Investment for Law Firms? | Legal Marketing Q&A
When a Canberra practice manager asked whether professional headshots are worth the investment for their 15-person firm, it opened up an important conversation about marketing ROI for law…
S1E15 Law Firm Thought Leadership: Building Your Reputation with Strategic Podcasts | Legal Marketing Q&A
When a lawyer asked about starting a podcast but worried their content might be "too dry," it highlighted a common challenge facing professional service firms: how to create engaging content from…
S1E14 Making Your AI Sound Human: How Lawyers Can Create Authentic LinkedIn Posts with AI | Legal Marketing Q&A
When a Perth-based lawyer and migration agent asked about making AI-generated LinkedIn posts less robotic, it opened up an important conversation about maintaining authenticity while leveraging…
S1E13 Canva for Law Firms: When to Self-Design vs Hiring a Professional | Legal Marketing Q&A
When an Adelaide managing partner asked about using Canva for everything from client alerts to pitch decks, it highlighted a common challenge for law firms: balancing cost-effective design with…
S1E12 Law Firm Email Marketing: Why Campaigns Outperform Newsletters | Legal Marketing Q&A
When an operations manager at a Melbourne litigation practice asked whether monthly newsletters were worth the effort, it opened up an important conversation about email marketing effectiveness for…
S1E11 LinkedIn Posting Frequency for Lawyers: Quality Over Quantity | Legal Marketing Q&A
When a Brisbane commercial lawyer asked about the optimal frequency for sharing content on LinkedIn, it opened up an important conversation about a challenge many legal professionals face: how to…
S1E10 How Lawyers Can Secure Speaking Opportunities in Their Industry | Legal Marketing Q&A
In this Q&A, we address a common challenge faced by many legal professionals: how to secure speaking engagements that build reputation and expand professional networks. When a Sydney maritime…
S1E9 Law Firm Website Analytics: Why Profile Pages Should Be Your Most Visited Page | Legal Marketing Q&A
When an Adelaide practice manager noticed their website analytics showed visitors primarily landing on lawyer profiles without exploring further, they wondered if they should restructure their site.…
S1E8 Beyond Business Cards: 5 Conference Tips for Quality Referrals | Legal Marketing Q&A
In this Legal Marketing Q&A, we answer a question from a lawyer preparing for their first INTA conference: "Beyond business cards, what should I bring to these meetings with potential referrer…
S1E7 Effective Email Marketing for Lawyers: 6 Strategies to Convert Website Visitors into Subscribers
When a Sydney lawyer asked about converting website traffic into email subscribers, it opened up an important conversation about a challenge many firms face: getting quality traffic to legal updates…
S1E6 Starting the Conversation: How to Initiate Accounting Referral Partnerships for Lawyers | Legal Marketing Q&A
In this video, we explore how lawyers can confidently approach accountants to build valuable referral relationships. Learn practical conversation starters and strategies that focus on reciprocity…
S1E5 DIY SEO for New Law Firms: 7 Budget-Friendly Techniques That Actually Work
When a Wellington family lawyer asked about DIY SEO tips for her new practice, it opened up an important conversation about building online visibility with limited resources. In this practical…
S1E4 How Lawyers Can Request Case Studies Without Feeling Pushy | Legal Marketing Q&A
When a Partner & Head of Commercial Litigation asked about requesting case studies from clients, it opened up an important conversation about turning legal victories into marketing assets. In…
S1E3 Law Firm Marketing Budgets: When Spending Less Drives Better Results
Recent benchmarking reveals that high-performing law firms spend less on marketing, not more. In this Q&A response, we explore why top firms invest just 2% of revenue in marketing (versus the…
S1E2 Marketing Your Law Firm's Office Move: What Actually Works | Legal Marketing Q&A
When a Sydney practice manager asked about marketing opportunities around their office move, it sparked an important discussion about turning a simple relocation into a strategic opportunity. In this…
S1E1 Should Your Law Firm Celebrate Its Anniversary? Here's What Actually Works | Legal Marketing Q&A
When a managing partner of a Melbourne family law firm asked about their 10th-anniversary plans, it sparked an important conversation about how professional service firms can turn milestones into…
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