Pitch Lab
Thomas Frank, Jackie Hampton
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About This Podcast
Great ideas don’t sell themselves. Great pitches do.
Pitch Lab brings Merrick Creative’s Tom Frank and communication strategist Jackie Hampton together to spotlight CEOs and founders in the middle of the real work—launching products, scaling brands, and raising capital. No fluff. No buzzword bingo. Just sharp conversations about what it actually takes to stand out. Tom and Jackie dig into the origin stories, quirks, challenges, and ambitions behind emerging brands—then flip the script. The conversation becomes the raw material for a fast, punchy 30-second content piece designed to cut through noise and stick in people’s heads.Part brand workshop, part performance, Pitch Lab is where big ideas meet bold storytelling, strategic messaging, and just enough humor to make serious ambition unforgettable.
Pitch Lab is produced by Merrick Studios – where culture takes the mic.
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Recent Episodes
S1E8 Jamie Fahrner - Shake Up Cocktails
This week on Pitch Lab, we’re cracking open a can of nostalgia with Jamie Fahrner, co-founder of Shake Up Cocktails — the fairground-inspired canned cocktail brand bringing the zest of the Midwest to…
S1E7 Marianna Sachse - Jackalo
What do ripped knees, fast fashion, and circular economies have in common? They all show up in this week’s conversation with Marianna Sachse, founder and CEO of Jackalo, a kidswear brand built on…
S1E6 Mark Elias - We Could Be Heroes
Actor–writer–producer Mark Elias (9-1-1: Lone Star, Lucifer, Truth Be Told, Criminal Minds, Justified, CSI) drops into Pitch Lab to unpack fifteen years of grind and how he leveled up from co-star…
S1E5 George Turkette - Turchetti’s Salumeria
In the latest episode of Pitch Lab, hosts Jackie and Tom slice into the flavorful world of craft meats with George Turkette, CEO and founder of Turchetti’s Salumeria. From DIY pancetta in restaurant…
S1E4 Scott Baird - Donna’s Pickle Beer
On this episode of Pitch Lab, we cracked open a can of Donna’s Pickle Beer and an even better story with co-founder Scott Baird—a hospitality lifer whose career spans from world-renowned cocktail…
S1E3 Brooke Vaughn – Please and Thank You
In this engaging conversation, Brooke Vaughn, founder of Please and Thank You, shares her journey from a barista to the owner of a thriving coffee shop and bakery known for its acclaimed chocolate…
S1E2 Niles X Lichtenstein - Nestment
In this episode, Niles X. Lichtenstein, CEO of Nestment, shares his journey from a challenging childhood to becoming a leader in innovative real estate solutions. He discusses the importance of home…
S1E1 Bartholomew Jones – Cxffeeblack
Bartholomew Jones, the co-founder of Cxffeeblack, discusses how his brand seeks to reclaim coffee's African roots while empowering Black farmers and promoting social justice. Through storytelling,…
S1 Introducing Pitch Lab
Pitch Lab brings Merrick Creative’s Tom Frank and content wizard William “Classic” Thomas together to spotlight CEOs and founders hustling to take their brands to the next level. Whether they're…
Frequently Asked Questions
Pitch Lab has published 9 episodes since February 2025, covering topics in Business, Entrepreneurship.
Pitch Lab is currently dormant with new episodes every 2 weeks. Average episode length is 39m.
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