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About This Podcast
Pixels to Packages dives into the invisible machinery behind modern life, uncovering what really happens between pixels on a screen and a package landing at your door. Through clear, down-to-earth conversations, we explore browsers, packets, Wi-Fi, the internet, data centers, and payments, then follow that trail into global supply chains with fulfillment centers, warehouses, robots, delivery trucks, and packages arriving at front doors. We break down how all of these systems actually connect, where the magic really comes from, and why understanding them matters more than ever.
Pixels to Packages is hosted by Allan Leinwand, Chief Technology Officer (CTO) at Webflow and formerly CTO at Shopify, Senior Vice President of Engineering at Slack, CTO at ServiceNow, CTO of Infrastructure at Zynga, CTO at Digital Island and an early engineer at Cisco Systems.
Allan has spent decades building and operating the real infrastructure behind the modern Internet, from large-scale networks and data centers to the software platforms that power commerce, collaboration, and the web itself. He has a deep love of technology and a rare ability to explain how it works, not as abstractions, but as concrete systems made of code, hardware, and physical constraints that shape everyday life.
Having helped design, scale, and run the systems that connect pixels on a screen to real-world outcomes, Allan brings a uniquely practical perspective to Pixels to Packages, bridging the digital and physical worlds and showing why these hidden systems matter.
Find Allan at linkedin.com/in/aleinwand and @leinwand.
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Recent Episodes
S1E6 Episode 6: The magic of routing
In this episode of Pixels to Packages, we explore one of the most important and least visible systems behind modern life: routing. From internet traffic moving across global networks to physical…
Episode 5: The complex pixels of commerce (with Shopify's Farhan Thawar)
In Episode 5, we move from pixels and intelligence into the moment money changes hands, following the full flow from landing on a storefront through everything that happens after you decide to buy.…
Episode 4: Waymo to the AI store
In Episode 4, a very San Francisco moment, riding in a driverless Waymo while using AI on a laptop connected to the internet, becomes a window into how the modern web is evolving. The same systems…
Episode 3: There is no single server
There is no such thing as just one server. In Episode 3, we move beyond the browser and into the distributed systems that actually power the web, including load balancers, server fleets, data center…
Episode 2: It's boxes all the way down
In Episode 2, we pick up where the packets left off and zoom inside the browser to see how raw data turns into pixels. We break down HTML, CSS, and JavaScript, peek inside the JavaScript engine and…
Episode 1: Pixels are just the start
In this very first episode, we begin the journey from pixels to packages by following what happens the instant you open a browser or app and try to reach something on the internet. We trace how names…
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Pixels to Packages has published 6 episodes since February 2026, covering topics in Technology.
Pixels to Packages is currently highly active with new episodes monthly. Average episode length is 30m.
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