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Spotlight on Tasmania
Discover how Tasmania is redefining place branding—starting from day one.In this episode of the Place Brand Leaders podcast, we spotlight Little Tasmanian, the initiative by Jess Radford and her team…
IMD Smart City Index 2024 - Deep Dive
Join us as we discuss the recent release of the IMD Smart City Index 2024: which cities are leading the way in innovation and quality of life, and what trends like digital equity, AI, and…
Spotlight on South Africa
In this episode, our virtual hosts, Anna and David explore insights from Sithembile Ntombela, Acting CEO of Brand South Africa, on the nation’s approach to branding. They discuss South Africa’s…
Global Financial Centres Index 2024 - Deep Dive
Virtual hosts Anna and David discuss the recent release of the 36th Global Financial Centres Index (GFCI): which cities lead and which are catching up, plus a couple of thoughts about the bigger…
Spotlight on New Zealand
Welcome to a new episode of the Place Brand Leaders podcast! This time, Anna and David, our virtual hosts, take a deep dive into New Zealand's unique brand story and global reputation. They also…
Mercer Cost of Living Ranking 2024 - Deep Dive
Welcome to a new episode with an exciting update as we have Anna and David join the team as virtual co-hosts. They discuss insights from the Mercer Cost of Living Ranking 2024, explore the factors…
S3E1 10 Years of TPBO & What's Next
Welcome to a special episode on the Place Brand Leaders Podcast. This time, we're celebrating The Place Brand Observer's 10th anniversary. Join Florian Kaefer, founder of TPBO, as he looks back over…
S3E15 Spotlight on Costa Rica
Join me, Florian Kaefer, as I chat with Adriana Acosta, head of international promotion at PROCOMER, about the success of Costa Rica's country brand, Essential Costa Rica. We explore its 10-year…
S2E14 World Expos: A City Branding Opportunity?
A quick summer update on latest happenings at The Place Brand Observer. And we dive into the topic of World Expos, rediscovering insights shared by Magdalena Florek and Marta Hereźniak on the…
S2E2 How Sustainability Impacts Country Brands
How does sustainability impact place brands, soft power, location reputation? Tune in as Florian Kaefer shares insights from a recent expert panel session on sustainability and place branding,…
S2E1 Place Branding Priorities in 2022
What are the key trends and priorities which will impact the work of place brand managers in 2022? We asked our panel of place brand specialists.
S1E11 How to Measure Place Branding Success
How to measure the success - effectiveness and impact - of place branding programs? Our panel of experts has some good ideas, which I share with you in this shortcast episode. You will also find this…
S1E10 Keys to Place Branding Success
How can we avoid common root causes for failed place branding programs and make sure they pass the test of time? In this shortcast I share what I learned from listening to our expert panel - leading…
S1E9 Why Many Place Branding Projects Fail
To some extent, failure may seem inevitable, considering the ambitious goals which drive most place branding projects. In this shortcast I share a summary of the most frequent reasons why place…
S1E8 Is Place Branding Useful?
A short reflection on the question: why engage with place branding, how useful is it? With insights from the TPBO panel of experts, published in An Insider's Guide to Place Branding: Shaping the…
S1E7 On Costa Rica and New Zealand
This shortcast episode of the Place Brand Leaders podcast is dedicated to Costa Rica and New Zealand, two of my favorite countries - one I know well, the other I am yet to explore. We recently…
S1E6 Spotlight on Auckland
How has Auckland in New Zealand become an example of successful city branding? To find out we caught up with Shelley Watson and Clare Barker of Auckland Unlimited. In the episode we discuss the…
S1E5 Place Branding Trends & Priorities 2021
As the world looks forward to a more positive 2021, economic developers, community builders, FDI and talent attraction agencies and other place brand managers have a lot on their plate with respect…
S1E4 Martin Boisen on the Meaning of Place Brand Management
In this episode, Aleks Vladimirov interviews Martin Boisen about what place branding - or as Martin prefers, "place brand management" is all about. Martin is part of the TPBO panel of experts and…
S1E3 The Climate Emergency and Place Branding
In this episode, Florian Kaefer sits down with Malcolm Allan, the President of Bloom Consulting, to discuss how place brand strategies can address the climate emergency.
Frequently Asked Questions
Place Brand Leaders Podcast has published 22 episodes since August 2020, covering topics in Business, Marketing.
Place Brand Leaders Podcast is currently declining with new episodes every 2 months. Average episode length is 12m.
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