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S1E14 Technical Branding: The Discipline That Doesn't Exist Yet
“Stop watching gurus telling you what to do.”Myriam Jessier doesn’t ease into conversations. She’s a technical SEO strategist, co-founder of Pragm, and possibly the most irreverent voice in search…
S1E12 Your Marketing Calendar Is Dead. Here's What Kills It.
Tejas Manohar was at Segment when it sold to Twilio for $3B. Now he’s co-CEO at Hightouch, watching marketing teams make the same mistake over and over.They’re using AI to make their old playbook…
S1E12 You’re Not Data-Driven. You’re Just Scared.
I’ve spent my career trying to marry art and science. The creative and the analytical. The gut instinct and the spreadsheet. Never leaning too far in either direction because the best decisions live…
Your Marketing Stack Just Became Obsolete
Your marketing workflows are already obsolete.Amanda Cole, CMO of Bloomreach and Executive Board Member at MACH Alliance, drops truth bombs about AI, marketing's future, and why "ignorant thinking"…
S1E10 AI Took Nate's Job
In the latest episode of Playbook Broken, Nate St. Pierre told me, “The value of what I bring is approaching zero.” But don’t worry about Nate, he’s not panicking. He’s selling his replacement.Most…
S1E9 From Broken Playbooks to Category Revolutions
For years, B2B growth felt predictable: run the demand-gen playbook, crank the funnel, and expand into new segments. But the moment you try to scale upmarket into enterprise? That deal is off. Or…
S1E7 Why Brand Is Back and AI Is Forcing the Rewrite
We all swore off brand. Declared it dead. Buried it under a decade of dashboards, funnels, and “growth hacks.”But the playbook we tried to shred is clawing its way back. And the irony? AI, the very…
S1E7 The Funnel is DEAD. Pipeline is a Lie. SaaS is Next.
If you're still bragging about MQLs, SQLs, and pipelines, Sangram Vajre thinks you should be fired.If you're still running 20-step nurture campaigns, he thinks you're stuck in 2012.And if you're…
Playbooks Don’t Scale. Frames Do.
We’ve spent the last decade duct-taping marketing tech stacks together, trying to run faster while seeing less. Every quarter, someone yells, “We need a better playbook!” But what if the playbook was…
S1E5 The internet’s unspoken deal is DEAD.
For 20 years, we operated under an unspoken agreement: create great content, get traffic in return. That deal is dead.Search engines built billion-dollar empires on it. Publishers structured entire…
S1E4 The Playbook Is Dead. Long Live the Feedback Loop.
That’s the biggest takeaway from my recent conversation with Zach Vidor, CEO of Octave, on Playbook Broken. We covered a lot of ground, but one theme kept circling back: the old go-to-market (GTM)…
S1E3 Playbook Broken Season 1, Episode 3: Hyper Adaptive
In this episode, we dive headfirst into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile…
The Search Traffic Playbook Is Dead. Now What?
For years, the SEO game rewarded volume. Loosely researched blog posts. Light rewrites of existing content. Top-10 lists with no real perspective.That era is over.On Playbook Broken, I talked with…
Social Selling, AI Sanity, and the Death of the Marketing Middleman
If you’re still trying to sell the way you did five years ago, here’s the truth: you’re not just out of touch. You’re in the way.In this first episode of Playbook Broken, I brought on one of the…
Barcelona Broke Me Free. Outsourcing Your Imagination
Snatching my wallet back in Barcelona — and what it taught me about complacency.Building from scratch at the Semrush AI Hackathon.Why executives must stop outsourcing their imagination.Lessons from…
Creative Play in the Digital Sandbox
Those AI-generated figurines flooding your feeds? I think they're vital.When we prompt, manipulate, and iterate on these digital sculptures, we're not just creating tchotchkes, we're building mental…
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Playbook Broken Podcast has published 16 episodes since April 2025, covering topics in Business, Technology.
Playbook Broken Podcast is currently declining with new episodes monthly. Average episode length is 37m.
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