Plot Your Content: The next chapter for your marketing and business
Rebecca Stanisic
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About This Podcast
Even if you’ve been creating content for years and technically know what to post, showing up consistently can still feel like a struggle. You’re tired, frustrated, and you’d rather sit down with your favourite book or romcom than spend countless hours online worrying about reach and algorithms.
This podcast is going to help you write a new story so you can fall back in love with your business and rethink your whole approach to your content.
Together, we’ll turn the page on overthinking your marketing, posting without capacity, and creating without clarity.
Welcome to Plot Your Content, a podcast dedicated to helping solopreneurs and small business owners build sustainable, intentional content strategies.
Let’s begin your next chapter of content creation together.
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Recent Episodes
Episode 56: Content Creation for Brick and Mortar/Market/Product businesses
If you have a main street storefront, are a brick and mortar, have products, or attend markets to sell your goods, you may find that business and content advice online is usually aimed at service…
Episode 55: The secret to your DMs on Instagram as a small business owner
If you DM people does it increase reach? The head of Instagram says no. BUT that doesn't mean DMs aren't a crucial part to your marketing plan. It's the ONE area I recommend people hang out when they…
Episode 54: Behind the Scenes of an in-person event (Ottawa Content Field Trip Workshop)
What's it like putting together an event? Here's how the Content Field Trip came together, what it focuses on, and how you can attend the next one!Here's where to get your May Content Field Trip…
Episode 53: Using Threads for your business (what strategy do you need?)
So you keep hearing about Threads and want to use it for your business. Does it work for everyone? What strategic approach should you take? In this episode, I share how I use threads, what I'm seeing…
Episode 52: Some content will fail, some is working harder than you think
Not all content will be successful, but you have to figure out what the actual definition of success is.In this episode, I share why failing content is okay (and what you can learn from it), as well…
Episode 51: Not all content and marketing advice is for you and your business
You need to customize your approach to marketing and content creation. You are constantly told what to do for your business: Best practices, hot takes, trendy tips, the 'sure thing' to help you grow.…
Episode 50: Your content needs a WHY (do this to figure out what it is)
Your content needs a why. Why are you sharing this? Why does your audience care? Why do you need to share this now?Intentional content creation is more sustainable for your marketing and business…
Episode 49: Attending Events - How being Offline Impacts your business Online
In this episode, Rebecca talks about events, networking and otherwise, and the importance of connecting your offline presence with your online. The online step is often missed.These are the steps…
Episode 48: You aren't an influencer, so stop comparing: Custom content planning for solopreneurs
If you are a small business owner or solopreneur, content creation probably wasn't on your list of things you thought you'd be doing. Marketing, yes, but the world of content has changed and evolved…
Episode 47: When you are stuck scrolling: Content and the value of your time
Content takes time, and your time has value. Before you overthink it, and play the comparison game with how 'easy' it seems for others, listen to this episode to understand how to reframe your…
Episode 46: Is a podcast your next big content asset?
Thinking of starting a podcast? In this episode, I walk you through some ways to use podcasting as a part of your overall content strategy. I share some considerations about public or private…
Episode 45: Year end review of the top podcast episodes (and why they connect to solopreneurs)
What were the top Plot Your Content episodes this year based on downloads? And why do I think they were the popular ones? In this episode, the last one of 2025, I share my take on why I think these…
Episode 44: Review your 2025 content so you can plan for 2026
As you reflect on your business in 2025, and make plans for 2026, it's the perfect time to consider your content strategy and how it worked for you this year. These prompts will guide you to think…
Episode 43: Entrepreneurs using LinkedIn: What are the benefits and how to use it?
Thinking about using LinkedIn but aren't sure how?Haven't been thinking about using LinkedIn but are curious how other entrepreneurs are posting there and if there are benefits?In this episode, I…
Episode 42 [part 4 of 4] Branding and Your Content: What's next?
Let's wrap up the Branding and Your Content series with a quick reflection about what all this means, and how you may find yourself considering a brand messaging exercise for your own business. Plus,…
Episode 41 [part 3 of 4] Branding and Your Content: What are the pitfalls, problems and considerations needed to rebrand?
Rebranding isn't always perfect. There's a time and money investment that is usually needed and you want to ensure you are thinking about what your goals for the rebrand are. In part 3 of this…
Episode 40: [2 of 4] Branding and Your Content - How to use your branding to help with content
If you rebrand, how can you use those brand assets and new found clarity to help create content that connects? In Part 2 of this series, I share ways a rebrand can help save you time and make it…
Episode 39: [Part 1 of 4] Branding and Your Content - Why and Why now?
With my new branding out in the world - that includes a new website, business cards, name for this podcast, newsletter templates and more, I wanted to share with you some of the decisions I made and…
Episode 38: Networking is a vibe: Recent events and planning ahead
Recently, I attended two events out of town: High Vibe Women and a Work Wives Brunch. Both were in the Burlington, Ontario area and both were such a great reminder about the power of in-person…
The Ten Count is now Plot Your Content! Listen to the trailer
The Ten Count is now Plot Your Content: A podcast for entrepreneurs looking for actionable support when it comes to marketing, business and beyond. I wanted to update the podcast to include more…
Frequently Asked Questions
Plot Your Content: The next chapter for your marketing and business has published 58 episodes since May 2024, covering topics in Business, Entrepreneurship.
Plot Your Content: The next chapter for your marketing and business is currently highly active with new episodes every 2 weeks. Average episode length is 12m.
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