Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy

Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts

English Business Marketing Technology

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Episodes 26

Avg. Duration 53m

Activity Dormant

Since Jan 2024

Latest Episode May 2025

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Weekly

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Episodic

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feeds.transistor.fm

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About This Podcast

It's easier than ever to launch a podcast. But it's never been harder to grow one. Part of the problem is that podcasts are a uniquely difficult platform to grow. But that problem is compounded by the majority of podcast growth advice that is based on guesswork, one-off "this worked for me", and emulating famous podcast hosts that are playing a different game (and by different rules) than the rest of us. And so we get an endless stream of helpful-sounding advice like: post more clips, stay consistent, chase every new platform, and hope the audience eventually shows up. But does any of it actually work? If you want to outgrow the competition and build a show that drives growth beyond the vanity metrics of downloads, plays, and views, you need to understand what the data shows about what's actually driving listener behavior, discoverability, and long-term podcast growth. This show gives you the data-driven podcast marketing lens most other advice lacks. On Podcast Marketing Trends Explained, we break down the research, analytics, experiments, and listener psychology behind what actually helps podcasts grow in 2026. Every episode explores the strategies serious podcasters are using to improve discoverability, increase audience retention, build authority, and turn podcast attention into meaningful business growth. In every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about podcast growth instead of relying on recycled advice and surface-level tactics. Hosted by Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm), the show combines data-backed podcast marketing strategy with real-world experience growing podcasts, software companies, and audience-driven businesses. You’ll hear episodes about podcast discoverability, audience behavior, podcast analytics, packaging and positioning strategy, growth experiments, listener retention, podcast SEO, YouTube and video strategy, podcast marketing for coaches and consultants, and how expertise-based businesses use podcasts to attract clients and build authority. Questions we explore include: How do listeners actually discover podcasts today? Which podcast marketing strategies are still working — and which have stopped? What role can (and should) video podcasting play in your marketing strategy (and should you even do it)? What podcast analytics matter most for growth? Why do some podcasts keep listeners engaged while others lose them? How do you turn podcast audience trust into customers and clients? How is AI changing podcasting from both a production and audience behaviour perspective? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com. Popular Episode Topics Include: Podcast Growth Strategy, Podcast Discoverability, Podcast Analytics, Podcast Listener Psychology, Podcast SEO, Audience Retention, Podcast Packaging Strategy, Podcast Titles, Listener Behavior, Podcast Marketing Experiments, Podcast Marketing for Coaches, Podcast Marketing for Consultants, Podcast-to-Client Acquisition, Podcast Audience Growth, Podcast Strategy, Podcast Promotion, Video Podcast Strategy, Authority Building Through Podcasting

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Recent Episodes

S2E12 Season Wrap Up & A Preview Of What's Coming Next

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People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover…

S2E6 Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology

Mar 26, 2025 56m Transcript

Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called…

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Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising…

S2E4 The Hidden Dynamics That Make Growing a Podcast Different From Any Other Content Channel | Podcast Listener Psychology

Mar 12, 2025 50m Transcript

Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. Like any platform, podcasting…

S2E3 How Chasing Downloads Might Make It Harder to Grow (Here's What to Optimize for Instead) | Podcast Analytics

Mar 05, 2025 44m Transcript

For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of…

S2E2 Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast Discovery

Feb 26, 2025 40m Transcript

A podcast listener's decision to click play boils down to a small number of touchpoints.Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have…

S2E1 Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery

Feb 19, 2025 38m Transcript

Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s…

S2 Introducing: Season 2 of Podcast Marketing Trends Explained

Feb 12, 2025 2m Trailer

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S1E12 Inside the Growth Strategies of Two of The Smartest Podcasters Alive

Apr 30, 2024 1h 24m Transcript

Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them. Jay Clouse…

S1E11 Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

Apr 23, 2024 56m Transcript

Plus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final…

S1E10 We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

Apr 16, 2024 58m Transcript

Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been…

S1E9 6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

Apr 09, 2024 1h 6m Transcript

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as…

S1E8 The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

Apr 02, 2024 59m Transcript

We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a slow-growth medium. Without a…

S1E7 3 Creative Decisions That Dictate Your Show's Success… or Failure

Mar 26, 2024 48m Transcript

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S1E6 80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth

Mar 19, 2024 43m Transcript

Most podcasters waste their time on these tasks that will never lead to growth. Are you? Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in…

Frequently Asked Questions

How many episodes does Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy have?

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy has published 26 episodes since January 2024, covering topics in Business, Marketing.

Is Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy still active?

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy is currently dormant with new episodes weekly. Average episode length is 53m.

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