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About This Podcast
Turn your expertise into a media engine.
Podcasting in Professional Services explores how industry experts are using podcasts to stand out in crowded markets, earn trust at scale, and create real business impact.
Each episode breaks down the strategy behind successful podcast media brands—why they started, how they’re positioned, and how they actually drive growth. Hosted by John Tyreman, Founder of Red Cedar.
Podcasting 2.0 Features
Social Media
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Recent Episodes
Life of an Architect, with Bob Borson
In this episode of Podcasting in Professional Services, Bob Borson, a principal at the multidisciplinary firm BOKA Powell and the creator behind the hugely successful Life of an Architect brand,…
S3E45 Marketing Spark, with Mark Evans
In this episode of Podcasting in Professional Services, John Tyreman sits down with Mark Evans, founder of Marketing Spark and host of the Marketing Spark podcast. Mark shares his journey from…
S3E44 The 2026 State of Podcasting in Professional Services (Key Findings)
Download the free research report.If you’re running—or thinking about launching—a business podcast, this episode breaks down what’s actually working in 2026.John Tyreman unpacks the 2026 State of…
S2E43 The Brainy Business, with Melina Palmer
Join us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast. Melina shares her journey from exploring…
S2E42 After the First Million and Accounting for Innovation, with Matt Tait
On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear,…
S2E41 The Federal Tech Podcast, Constellations, and Farm Kid City Kid, with John Gilroy
Today we're gonna talk with a guy who did 1200 podcast episodes and give you tips on how you can be successful.On this episode of Podcasting in Professional Services, John Gilroy, host of The Federal…
S2E40 The How To Podcast Series: A Community-Driven Approach to Podcasting, with Dave Campbell
Join us as we explore the multifaceted realm of podcasting with Dave Campbell, a podcast manager at True Media Solutions and the creative force behind eight unique shows, including The How To Podcast…
S2E39 The Engineering Entrepreneur: Exploring the Business of Product Design, with Scott Tarcy
What's it like to run a top 3% engineering podcast?Join us as we explore the podcasting journey of Scott Tarcy, President of CADdesignhelp.com and host of The Engineering Entrepreneur Podcast. Scott…
S2E38 Benchmarks for Business Podcasts: The 2025 State of Podcasting in Professional Services
How does your business podcast compare with others in your industry? In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting,…
S1E37 Doing Business With a Servant's Heart, with Steve Ramona
Achieve business success through podcasting with a heart of service.Join us as we explore the inspiring methods of Steve Ramona, a keynote speaker, business consultant, and host of the "Doing…
S1E36 Markigy: The Science of Strategic Marketing, with Leanne Dow-Weimer
Podcasting can be a fantastic way to accelerate your network growth.Join us as we dive into the world of Leanne Dow-Weimer, a fractional marketing expert and host of the Markigy podcast, where she…
Idea Climbing: How to Interview Successful People, with Mark J. Carter
Podcasting is a powerful tool to enhance your business strategy.Embark on a journey with Mark J. Carter, host of the "Idea Climbing" podcast, as he shares his extensive experience of conducting over…
S1E34 Amtower Off Center: Embracing New Channels in GovCon Marketing, with Mark Amtower
The GovCon market is made up of niches. Podcasting is like on-demand niche radio.Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon…
S1E33 2Bobs: Co-Hosted Conversations for Creative Entrepreneurs, with David C. Baker and Blair Enns
What do you get when two opinionated and well-respected business consultants record and publish conversations? One of the top podcasts in professional services. Since 2017, David C. Baker and Blair…
S1E32 Rattle & Pedal: The Dynamics of Divergent Views, with Jason Mlicki and Jeff McKay
Podcasting is a way to refine your perspective and innovate business strategies. With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on…
S1E31 The AEC Marketeer: Highlighting People & Projects from the Built Environment, with Keelin Cox
Podcasting can accelerate your network growth. Remotely.Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19,…
S1E30 Sales for Nerds: Making BD Feel Less Icky, with Reuben Swartz
For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow. Reuben Swartz is solving this problem with…
S1E29 Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht
How intentional are you with your podcast?Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting…
Being An Engineer: From Thought Exercise to Effective Marketing, with Aaron Moncur
For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With…
S1E27 What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett
Writing a book for your consulting business? Use a podcast for research.When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And?…
Frequently Asked Questions
Podcasting in Professional Services has published 46 episodes since October 2023, covering topics in Business, Marketing.
Podcasting in Professional Services is currently highly active with new episodes every 2 weeks. Average episode length is 32m.
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