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About This Podcast
Jason Cercone is a podcast strategist and coach for podcasters looking to launch or improve their show. He specializes in teaching business professionals how to build and execute effective podcast strategy to elevate their brands.
This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives.
Podcasting Strategy Simplified is built for solopreneurs, entrepreneurs, business owners, marketing leaders, coaches, consultants, and brands looking to enhance their online visibility.
An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to grow your business, you’ve discovered the resource that will help you make it happen!
Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to:
- How do I start a podcast for my business?
- What is the best way to monetize my podcast?
- If I want to start a podcast, what should I do first?
- How can I grow my podcast and get more listeners?
- When do download numbers really matter?
- How do I use a podcast to find more customers?
- Can a podcast grow my brand?
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Recent Episodes
How to Simplify Your Podcast Episode Flow (#77)
What is Episode Flow?Simply stated, it's the way your podcast flows for a listener or viewer from the second they press play until the very end of the episode.Episode Flow ie extremely important, yet…
How Does Apple Podcast's New HLS Video Feature Impact Your Podcasting Strategy? (#76)
Apple has flipped the podcast world on its head with its announcement of video podcasting coming to their platform. This technology is known as HLS (or HTTP Live Streaming if you're not into the…
Thinking About Rebranding Your Podcast? Here's 5 Things You Need to Know (#74)
Rebranding your podcast may seem like a daunting mission. But as someone who's just executed a rebrand, I can say with complete confidence...it's not as bad as you're probably thinking.If rebranding…
11 Lessons I've Learned In 11 Years of Podcasting (#75)
It was February 5th, 2015 when I first pressed record and put together my very first podcast episode. And while that experience did not produce the smoothest of final products, it did reignite a fire…
Introducing Podcasting Strategy Simplified
Welcome to the dawning of a new era for this podcast.Welcome...to Podcasting Strategy Simplified!After careful deliberation, I made the decision to change the name of this podcast (formerly known as…
3 Big Takeaways From Podfest 2026 + A Major Announcement (#73)
In this bonus episode of Let’s Blow This Up, I'm recapping my experience attending Podfest 2026 in Orlando, Florida and breaking down why industry events remain essential for podcasters and creators.…
Let's Blow This Up Goes Weekly; Podfest 2026 Preview (#72)
We are BACK, bay-bay!In this episode of Let’s Blow This Up, I'm sharing an important update on the evolution of this podcast, mainly announcing the move to a weekly production schedule beginning in…
An Empowered Podcasting Conference 2 Retrospective (#71)
September 26th thru 28th, 2025 will go down in history as a weekend that changed the game. At least in the podcast world.Hundreds of podcast enthusiasts, content creators, hosts, strategists, and…
Making a Podcast With Bombtrack Media: Soft Skills Strong Results (#70)
It's another bonus episode of Let's Blow This Up and today, Charlie Krebs joins the podcast to talk about the launch and growth of his podcast known as Soft Skills: Strong Results. We dive into the…
Making a Podcast With Bombtrack Media: Rock Your Reinvention (#69)
It's another installment of the "Making a Podcast With Bombtrack Media" series and today, I'm joined by the one and only Karin Freeland, host of Rock Your Reinvention for a wide-open discussion of…
S3E35 The Season 3 Livestream Finale w/ The Co-Host Collective (#68)
It's time to bring the curtain down on Season 3 of Let's Blow This Up and, as is tradition on this show, we're going to close things up in style.If you've been on this ride with us throughout the…
S3E34 Season 3 Recap: What I Learned & What's Coming Next (#67)
It's the final installment in the Season 3 Solo Series of Let's Blow This Up and, before we hit the pause button for a couple months, let's take a few minutes to reflect on how this season unfolded…
S3E33 14 Unusual Ways to Promote Your Podcast That Actually Pay Off (#66)
As we wind down The Co-Host Collective Series for Season 3 here on Let's Blow This Up, let's break out of the conventional podcast marketing and promotion box and explore some creative strategies…
S3E32 How to Establish Authority & Tighten Content Focus With Podcast Seasons w/ Gina Whitehouse (#65)
In this episode of Let's Blow This Up, I'm sharing the mic with Gina Whitehouse, host of the 7 Figure Copy podcast, to explore the strategic power of producing a podcast in seasons. Gina shares her…
S3E31 How to Transform Your Brand Podcast Into a Content Machine In 5 Easy Steps (#64)
In this episode of Let's Blow This Up, I walk you through five easy steps that reframe your podcast as a high-impact tool for brand storytelling and content distribution. From changing your mindset…
S3E30 For The Love of the Medium: Building an Entertainment-Based Podcast (#63)
This passion-fueled episode of Let's Blow This Up is a little outside the lines of content you'd expect to hear, but there's something to say for creating podcast content simply for love of the…
S3E29 Looking to Grow a Successful Podcast Agency? You Need to Hear This First with Emily Page (#62)
Growing a podcast agency, just like anything else, is not something that comes on a hope and a prayer. It requires strategy, dedication, and a willingness to stay on the cutting edge of developments…
S3E28 5 MORE Tips For Effective Solo Podcasting (#61)
Five more tips for effective solo podcasting, you ask?That's right, I went mining for gold in the archives of my old podcast, Pod Theory, and came across one of my most popular episodes: 5 Tips For…
S3E27 How to Develop Your Own Podcasting Best Practices (#60)
It's another installment from The Co-Host Collective Series here on Let's Blow This Up and today, I'm diving into the importance of developing personal podcasting best practices with Jay Franze of…
S3E26 How to Create a Functional, Badass In-Home Podcast Studio w/ Junaid Ahmed (#59)
The majority of podcasts are born from rooms in homes repurposed and utilized as podcast studios.Spare bedrooms, storage areas, even walk-in closets can be utilized to create audio and video that can…
Frequently Asked Questions
Podcasting Strategy Simplified has published 81 episodes since March 2024, covering topics in Business, Entrepreneurship.
Podcasting Strategy Simplified is currently highly active with new episodes weekly. Average episode length is 44m.
Sign up on Grep.FM to access contact details for Podcasting Strategy Simplified, including email and social media links.
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