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There’s no good reason / Not to test your assumptions / With your marketplace.
Today’s episode of Poetry in Marketing is coming to you from the balcony, because… well, that’s kind of the point:There’s no good reasonNot to test your assumptionsWith your marketplace.In this…
If your AI work / Doesn’t feel like doing work / You’re doing it wrong.
Today’s episode of Poetry in Marketing is coming to you from the glamorous Vistage speaker circuit… specifically the Hyatt Place by the airport in Raleigh, North Carolina.Today’s poem tackles one of…
Who knew hamburgers / Were such powerful emblems / For integrity?
Today’s episode of Poetry in Marketing was inspired by a viral moment that had the internet talking… about a hamburger.Who knew hamburgersWere such powerful emblemsFor integrity?In this episode, I…
Why pay for tactics / If you don’t understand why / You’re paying for them?
Today on Poetry in Marketing, I’ve got a windy, dramatic backdrop and a pointed little haiku:Why pay for tacticsIf you don’t understand whyYou’re paying for them?In this episode, I dig into a common…
AI can’t achieve / Beyond a user’s skill set— / Just like other tools.
In this episode of Poetry in Marketing, we dive into a hot topic with a fresh haiku:AI can’t achieveBeyond a user’s skill set—Just like other tools.There’s a lot of noise about artificial…
Marketing’s bigger / Than what most CEOs think / That marketing is.
Hey, it’s Erik Wolf, and in this episode of Poetry in Marketing, I reflect on a conversation that happened during a Vistage talk in Philadelphia which inspired this week’s poem:Marketing’s biggerThan…
Often, the conference / Outside the conference center / Is more valuable.
In this pre-workout episode of Poetry in Marketing, I’m dropping a haiku inspired by my time at a conference earlier this week:Often, the conferenceOutside the conference centerIs more valuable.In…
Your mindset matters: / Scarcity thinking confines / Where abundance shines.
In this week’s episode of Poetry in Marketing, I’m bringing you a rhyming haiku (yes, it rhymes!) and some hard-earned wisdom, all while fending off two affectionate dogs:Your mindset…
Progress can be cruel: / Pain and stress constantly mount / Differently than growth.
I’m recording this episode from Mile High Stadium, just ahead of the AFC title game. The vibe? Electric. The poem? A little more serious:Progress can be cruel:Pain and stress constantly…
Any CEO / With marketing frustrations / Has a chance to change.
This week’s episode of Poetry in Marketing is a special one. I’m celebrating the release of my new book, Everyone Hates Marketing!, now officially available on Amazon in hardcover, paperback, and…
Trade shows only work / When goals and reality / Converge at your booth.
This week I’m coming to you live on video from the Consumer Electronics Show (CES) in Las Vegas with a poem straight from the speaker lounge:Trade shows only workWhen goals and realityConverge at…
Building a great brand / Takes more than just designing / A cool new logo.
This week on Poetry in Marketing, I’m digging into one of the biggest misconceptions in branding, with a poem that gets right to the point:Building a great brandTakes more than just designingA cool…
Inertia works great / When you want to get things done / But comes at a cost.
In this episode of Poetry in Marketing, we’re talking about that sneaky force that helps you get things done… but might be holding you back:Inertia works greatWhen you want to get things doneBut…
Your firm’s marketing / Is supposed to make money / And not just spend it.
Today’s Poetry in Marketing episode might be stating the obvious, but too many companies still get this wrong:Your firm’s marketingIs supposed to make moneyAnd not just spend it.In this episode, I…
Say you want tactics, / And tactics are all you’ll get, / Not a strategy.
In today’s episode of Poetry In Marketing, we tackle a classic trap with this haiku:Say you want tactics,And tactics are all you’ll get,Not a strategy.In this episode, I unpack one of the most common…
If marketing is / A haiku, then sales is a / Dirty limerick.
Today on Poetry In Marketing, I'm having a little fun:If marketing is A haiku, then sales is aDirty limerick.Now before the salespeople come for me, no: I’m not taking a shot at the profession. What…
Great service firms know / Strong customer retention / Runs on gratitude.
Hey, it’s Erik Wolf and I’m coming to you from vacation in Sedona, Arizona, with a Thanksgiving-themed haiku (while actively lost on a hiking trail looking for a vortex):Great service firms…
Don’t undervalue / How qualitative data / Can help you succeed.
Today’s edition of Poetry In Marketing is a reminder that not all data comes with a neat little number:Don’t undervalueHow qualitative dataCan help you succeed.In this episode, I explore the…
I’m a nice guy, BUT… / If you want to trigger me / Mention sales funnels.
This week’s Poetry In Marketing haiku is both personal and a little cathartic, and yes, I'm complaining about sales funnels again:I’m a nice guy, BUT…If you want to trigger meMention sales…
When you aren’t sure / How you can grow your business, / Ask your customers.
Today’s poem tackles a simple truth that often goes ignored: When you aren’t sureHow you can grow your business,Ask your customers.In this episode of Poetry In Marketing, I talk about the curse of…
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Poetry In Marketing has published 35 episodes since July 2025, covering topics in Business, Marketing.
Poetry In Marketing is currently highly active with new episodes weekly. Average episode length is 3m.
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