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Recent Episodes
S2E6 Your Messaging Is the Problem, Not Your Funnel
Is your SaaS messaging converting? Learn a simple value proposition framework from expert Diane Wiredu in this episode of Points of Growth podcast by Yango Ads.
S2E5 How Platforms Decide What You Buy
In the this episode, Jugal Limbachiya from Yango Ads and Konstantin von Wedel from Platformance examine how MENA region is reshaping the future of retail media and how retailers can drive growth…
S2E4 Stop wasting your app marketing budget
Diversifying UA channels is essential for sustainable app growth — especially as marketers face tightening privacy rules, scattered data, and ever-changing algorithms. In this episode, host Neha…
S2E3 Superapps know you better than you think
Superapps run Vietnam. They know what you eat, buy, and watch — sometimes before you do. Host Neha Dawar is joined by Hung Luu, Senior Growth Marketing Manager at MoMo, and Thu Nguyen, Business…
S2E2 "AI will learn to hide its invasiveness and outsmart us"
What role does AI currently play in marketing — is it best kept in the back-end for targeting and budget optimization, or should it also make ad creatives? In the eight episode of Points of Growth,…
S2E1 Ignacio Ortiz, X3M: "Adtech used to be free — that was a mistake."
Meet the new season of Points of Growth podcast. In it, Yango Ads professionals talk to global advertising and monetization experts who shape the ever-changing landscape of AdTech. In this episode,…
S1E6 Entering new markets to stay
If you wish to expand your business beyond the English-speaking world to reach new customers, you will enter the territory of emerging markets. How do you build your business presence in a local…
Why in-app ads still exist
Discover how app developers and publishers are rethinking ad monetization in 2025. From rewarded ads to regional strategy, learn what’s driving sustainable revenue without sacrificing user…
KPIs — do we still care?
How do we define a successful campaign in 2025? What are the new metrics to pay attention to? And, finally, should we really care about KPIs that much?Our speakers:Madeleine Chill Gabay, Content Lead…
Monetize it
What are the ways to monetize your app in 2025? How do you know which strategy to choose and to follow? Tune in to discover the art of monetization with our experts.Our speakers:Lucas Calixto,…
Essential advertising toolbox
Let’s talk about practice. Which advertising tools are in and which ones are out? How to choose solutions that will fit exactly your business needs, whether it’s brand awareness, lead generation, or…
What AdTech is about in 2025
We are kicking off with an episode about AdTech and "the now". What is this industry exactly? Where is advertising currently headed? Which events shaped the industry as we know it, and what are the…
Frequently Asked Questions
Points of Growth has published 12 episodes since May 2025, covering topics in Business, Marketing.
Points of Growth is currently sporadic with new episodes every 2 weeks. Average episode length is 28m.
Sign up on Grep.FM to access contact details for Points of Growth, including email and social media links.
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