Pop Influenced

demelzaleonard

English Business Marketing

Apple Podcasts Website RSS

Episodes 11

Avg. Duration 19m

Activity Sporadic

Since Mar 2025

Latest Episode Aug 2025

Publishing Details

Schedule

Monthly

Format

Episodic

Hosting

feed.podbean.com

About This Podcast

Where pop culture and marketing meet! Get up to date on what’s happening in the world of pop culture and how it’s impacting marketing trends and strategies. Plus, enjoy key takeaways you can use on your brand, biz or in your agency too.

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Recent Episodes

S1E11 Episode 11: From Near Bankruptcy To Brick Empire - Lego's Big Rebuild

Aug 10, 2025 19m

Lego went from near-bankruptcy to building one of the biggest brands in the world - brick by brick. In this episode of Pop Influenced, Demelza Leonard unpacks the bold moves, pop culture…

S1E10 Ep 10: Influencer to Icon? Inside Addison Rae's Rebrand

Jul 16, 2025 19m

From TikTok sensation to rising pop star, Addison Rae is proving she’s more than just a viral dance queen. In this episode of Pop Influenced, Demelza breaks down Addison Rae’s strategic rebrand—from…

S1E9 Episode 9 : Labubu Mania - The Rise Of The Monsters

Jun 24, 2025 22m

From blind boxes to billion-dollar brands - Labubu is everywhere. In This episode Demelza dives into the explosion of the mischievous little monster through Pop Mart. Is it TikTok's unboxing…

S1E8 Episode 8: From Creepers to Creators - The Cultural Impact of Minecraft feat. Doomcutie

Jun 04, 2025 28m

Minecraft is the most popular video game in the world. The movie smashed box office records for video game films and had fans in a frenzy. But what makes this video game have such a significant…

S1E7 Episode 7: The Abc's of Sesame Street's Future

May 27, 2025 21m

Before the recent Netflix deal, the future of Sesame Street was in doubt. Demelza dives into the work and impact the program has worldwide, highlighting what options Sesame Workshop would have had…

S1E6 Episode 6: Grill'd & The Gatekeeping Tik Tok Strategy

May 22, 2025 20m

Burger chain Grill'd grew their Tik Tok account significantly by turning their profile private. Demelza looks at the strategy behind the campaign and some of the most impactful burger chain campaigns…

S1E5 Episode 5: Body Slams & Brand Stories - WWE's Content Empire

Apr 16, 2025 27m

In this episode, Demelza looks at how the WWE is one of the most effective content marketing machines we should all be taking note of.

S1E4 Episode 4 - How Skims Has Rewritten The Marketing Rulebook

Apr 02, 2025 13m

In this episode, Demelza looks at how SKIMS has rewritten the rulebook when it comes to marketing the brand and how this has helped turn it into a company worth $4 billion dollars.

Episode 3: The Case Of The Fake Duolingo Owl Death

Mar 16, 2025 15m

In this episode Demelza takes a look at the social media frenzy that Duolingo's fake mascot death created and how the brand uses unhinged content to convert.

S1E2 Episode 2: The Cultural Impact of Charli XCX & Brat

Mar 16, 2025 13m

In this episode Demelza looks at the impact Charli XCX's Brat album and marketing had on the zeitgeist in 2024.

S1E1 Episode 1: Kendrick Lamar & The Superbowl Halftime Show

Mar 16, 2025 11m

In this episode Demelza discusses Kendrick Lamar's controversial Superbowl Half Time Show and answers the question if it was the worst half time show of all time?