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S7E124 AI in PPC: Strong Case… But Some Weak Matches | PPC TH 127
Watch the video version here: https://youtu.be/QGhc7LCLslMHost Frederick Vallaeys sits down with Anthony Higman, founder of Adsquire, to explore how AI and automation are changing Google…
S7E126 How Lars Maat Built an AI-Driven Agency: Tools, Workflows, Team Adoption, and Risks | PPC TH 126
Watch the video version here: https://youtu.be/YhWyTO1vn6EFred sat down with Lars Maat to talk about what it actually looks like to run an agency that’s fully leaning into AI.They get into how Lars…
S7E125 How Marketers Can Build AI Workflows That Produce Reliable and Consistent Results | PPC TH 125
Watch the video version: https://youtu.be/yAGxJTvj6HoHost Frederick Vallaeys sits down with Ann Stanley, digital marketing expert and founder of Anika Digital, to explore how marketers can move…
S7E124 How Experienced Marketers Work Differently With PMax and AI Max | PPC TH 124
Watch the video version: https://youtu.be/FnIwHT0VuD8Host Frederick Vallaeys sits down with Menachem Ani, founder of JXT Group and Google Ads strategist, to break down when advertisers should use…
S7E123 Performance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
In this episode, Fred sat down with Bia Camargo to talk about something we don’t discuss enough: most Google Ads accounts aren’t ready for AI.PMax isn’t magic. Smart bidding isn’t broken. But the…
8 PPC Experts Predict 2026: Automation, AI, and What Really Wins
Watch the video version here: https://youtu.be/2TdOEFcS2bgWe asked 8 experienced PPC practitioners to share their predictions based on what 2025 taught them — and where paid media is really headed…
S7E122 AI in PPC: Where It Helps, Where It Breaks, and Where It’s Risky | PPC TH 122
Watch the video episode here: https://youtu.be/kbZeqEYTkeMHost Frederick Vallaeys sits down with Julie Bacchini, PPC consultant, founder of Neptune Moon, and host of PPC Chat, to unpack how AI is…
S7E121 Mike Rhodes Shares Valuable Vibe Coding Lessons From Real Marketing Builds | PPC TH 121
Watch the video version here: https://youtu.be/c5jjdRo3reUHost Frederick Vallaeys sits down with Mike Rhodes, Google Ads expert, to explore how marketers can use AI and vibe coding the right way.They…
S7E117 Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding | PPC TH 120
Watch the video version here: https://youtu.be/bGYkHp5xOEcHost Frederick Vallaeys sits down with Nils Rooijmans, Google Ads scripts developer and automation expert, to introduce PPC marketers to vibe…
S6E119 Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has changed the craft of PPC.They cover why “guiding,…
S6E118 PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118
Watch the video version: https://youtu.be/pd3_0RNn0NgIn this episode of PPC Town Hall, host Frederick Vallaeys (CEO & Co-founder of Optmyzr) sits down with Amy Hebdon, founder of Paid Search…
S6E117 Lessons From 20 Years in PPC: How Agencies Should Prepare For The Future | PPC TH 117
Watch the video version here: https://youtu.be/97H74PpxrIEFrederick Vallaeys sits down with Aaron Levy, long-time PPC leader and now Optmyzr Evangelist, to talk about the future of paid search, AI,…
Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
Watch the video version here: https://youtu.be/AEXzdt87ujUKirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive…
S6E115 The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115
Watch the video version here: https://youtu.be/w6mD2Wv5Gh4Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frederick Vallaeys sat down with…
S6E114 Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin | PPC TH 114
Watch the video version: https://youtu.be/GPKgUZPM3H0Key Takeaways from the Episode🔍 Search Is Evolving FastGoogle Ads is adapting to a post-keyword world where prompts, AI conversations, and…
S6E113 LinkedIn Masterclass: AJ Wilcox's 3-Stage Funnel That 5Xed Conversions | PPC TH 113
Watch the video version here: https://youtu.be/FKCn21Z0TN8Are LinkedIn Ads worth it in 2025? In this conversation, Frederick Vallaeys chats with AJ Wilcox, the world's top LinkedIn Ads expert and a…
S6E112 Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112
Watch the video version: https://youtu.be/oO0962bWLZwGet the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison.In this exclusive interview hosted by Navah Hopkins,…
S6E111 The Tariff Crisis: Survival Tips and Advice for Advertisers (Part 2) | PPC TH 111
Watch the video version here: https://youtu.be/x_jQeZP04CkThe 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Frederick Vallaeys speaks with…
S6E110 The Tariff Crisis: PPC Survival Tips and Advice from Top Experts | PPC TH 110
Video version: https://youtu.be/ggbpS5rLIzEThe 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Navah Hopkins speaks with Duane Brown (Take Some Risk) and…
S6E109 Why Your PPC Reports Are Misleading You | PPC TH 109
Watch the video version: https://youtu.be/BKsG1dvPx_QIs your PPC reporting holding you back? In this episode of PPC Town Hall, we uncover how bad attribution models, GA4 issues, and ignored…
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PPC Town Hall has published 138 episodes since March 2020, covering topics in Business, Marketing.
PPC Town Hall is currently moderate with new episodes every 2 weeks. Average episode length is 51m.
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