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Upwork: Short Term vs Long Term
In this episode, I break down the reality of Upwork in 2026 — what it used to be I share my personal journey starting on Upwork — from working for $2/hour just to get reviews, to gradually scaling…
How Smart PPC Agencies Scale Their Retainers
In this episode, I break down one of the most important (and misunderstood) topics in agency growth: retainers and pricing evolution in PPC. I walk through how most PPC agencies start—taking low…
AI Bots Are Getting PPC Accounts Banned
In this episode, Yousaf delivers a blunt warning about one of the most dangerous trends in PPC today: using unauthorized AI tools and third-party bots to manipulate ad platforms. He explains that a…
Why PPC Clients Are Harder to Win in 2026
In this episode, Yousaf breaks down why getting PPC clients feels harder right now, even for experienced freelancers and agencies. He talks about what he’s seeing in forums, on Upwork, and across the…
The Truth About Agentic AI in PPC Agencies
In this episode, Yousaf takes a hard look at the growing hype around agentic AI in PPC agencies and questions whether the promises match reality. Triggered by a viral LinkedIn post from a creator…
Stop Reporting ROAS. Start Owning Revenue.
In this episode, Yousaf Yunes dives into one of the most overused — and misunderstood — metrics in paid media: ROAS. Sparked by a conversation with an agency operator struggling to land work in a…
PPC in the AI Era: From Media Buyer to Revenue Architect
In this episode, Yousaf Yunes shifts the conversation away from the cliché “AI is changing PPC” narrative and instead focuses on what PPC professionals must become in the AI era. The central theme is…
How Smart PPC Agencies Win in the AI Era
In this episode, Yousaf breaks down the rise of agentic AI in PPC and what it actually means for agencies. He opens with insights into his podcast posting strategy — revealing why he waits until…
The AI-Powered Google Ads Audit System for Lean Agencies
In this episode, Yousaf breaks down how performance marketers and small agencies can use AI—specifically ChatGPT—to streamline and improve Google Ads audits without sacrificing quality. With most…
Low Impression Share Is Costing You Conversions
In this episode, Yousaf breaks down why impression share is one of the most overlooked — yet powerful — metrics in Google Ads, especially for local and brand campaigns. He explains the difference…
Clicks Are Cheap: Why PPC Is Now a Conversion Game
In this episode, Yousaf breaks down one of the biggest blind spots in modern paid advertising: the obsession with clicks and CPC in a market where over 50% of traffic is bots and spam. He reacts to a…
Consultations vs Retainers: Stop Selling Yourself Short
In this episode, Yousaf breaks down a recurring issue in the agency world: consultation requests vs. retainer-based scaling. After receiving multiple consultation inquiries in a single week, he…
Agentic AI: Power or Privacy Risk
In this episode, Yousaf dives into Agentic AI — autonomous AI systems that don’t just answer questions, but execute tasks on your behalf. From open-source bots making purchases to fully automated…
Why Most Podcast Guest Invites Are a Waste of Time
In this episode, Yousaf Yunes shares his real experiences with being invited onto multiple podcasts that turned out to be poorly run, misleading, or designed mainly to upsell services. While none…
Sometimes Google Search Isn’t Enough
Yousaf breaks down a key realization from managing multiple tourism and cruise clients: Google Search alone can’t consistently drive high-ticket sales anymore. He shares how early success with…
Most Attribution Tools Are Lying to You
In this episode, Yousaf breaks down the reality behind popular attribution platforms like Triple Whale, Northbeam, and Wicked Reports—and why they’re often misunderstood. While these tools promise…
Exact & Phrase Match Still Wins in Local PPC
In this episode, Yousaf breaks down why “one-size-fits-all” paid media advice from big agencies often fails local businesses. He challenges the idea that smart bidding and broad automation are always…
Your Attention Is Your Most Valuable Asset
Yousaf breaks down why attention is your most valuable currency—especially early in your career—and why toxic business relationships deserve zero access to your time. Through real stories of…
PPC Isn’t Hard — But Becoming an Expert Is
In this episode, Yousaf breaks down one of the most common misconceptions in paid media: the difference between learning PPC and actually becoming an expert. While the basics of Google Ads can be…
I Accidentally Grew My LinkedIn to 920+ Followers
In this episode, Yousaf Yunes, founder of YRV Dynamics, breaks down how he quietly grew his LinkedIn following from roughly 400 to over 900 followers in just a few months—without ads, gimmicks, or…
Frequently Asked Questions
PPC with YRV Dynamics has published 109 episodes since December 2024, covering topics in Business, Marketing.
PPC with YRV Dynamics is currently highly active with new episodes weekly. Average episode length is 13m.
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