PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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Recent Episodes
S7E5 How GEO is changing the PR Industry
The future of search is here, and it's being rewritten by AI. In this episode, host Fred Cook sits down with Michael Sullivan and Lindsey Bastani from We. Communications to unpack the rise of…
S7E4 Inside Hollywood PR: A Conversation with Simon Halls
GuestSimon Halls — Co-Founder, Apex Public Relations; USC alum; one of the most influential entertainment publicists working todayHost: Fred Cook, Director, USC Center for Public RelationsDiscussion…
S7E3 Interviewing AI About The Future of PR: A Conversation with Rupert
GuestsRupert — AI persona created by Joe CarreonStudent Interviewers: Toma Battino, Joe CarreonHost: Fred Cook, Director, USC Center for Public RelationsDiscussion BreakdownIntroducing Rupert —…
S7E2 Student Voices of The Relevance Report 2025: Sports
GuestsSierra Sohn — Author of “Where The Hell is My Money Going: A Gen Z Perspective” exploring Gen Z fandom, shareability, and what young audiences expect from the sports experience.Chinelọ Ogogor —…
S7E1 Relevance Report 2025: Sports
Season 7, Episode 1 — "Relevance Report 2025: Sports"As the 2025 Relevance Report launches, this debut episode brings together three leading voices in communication to reflect on how sports mirror…
S6 PRWeek Replay: AI Activated Discussion
This episode is a replay of special podcast hosted by PRWeek about the 2025 USC Relevance Report. This special PRWeek podcast, "AI Activated," brought together three PR industry leaders and PRWeek…
S6E8 Mind The Gap: 2025 Global Communication Report Recap
Based on a survey of over 1,000 PR professionals, the 2025 Global Communication Report from the USC Center for Public Relations –in conjunction with Zeno Group and IABC – reviews how AI, hybrid work,…
S6E7 Life Actually: A No Bullshit Study on the Future Gen Z Wants ft
Eli Williams of Day One Agency joins the conversation to unpack findings from the agency’s latest report, Gen Z: Life, Actually. The study challenges common assumptions about Gen Z and reveals a…
S6E6 The Future of PR: Exploring Four Generations in the Workforce
Fred Cook kicks off a timely conversation on the future of public relations—through the lens of generational differences and shared experiences. The episode unpacks key insights from the USC Center…
S6E5 A conversation with Chantelle Darby, Accel's VP of Communications
Burghardt Tenderich, Professor of Professional Practice at USC, speaks to Chantelle Darby, VP of Communications for the global Venture Capital firm, Accel. Chantelle started her career on the agency…
S6E4 2025 USC Annenberg Relevance Report: AI Activated
Faryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI…
S6E3 The evolving world of PR & Comms, with Pilaar Terry
As part of USC Annenberg’s PR Futures podcast, Professor Burghardt Tenderich spoke with USC alum and former Annenberg Executive in Residence, Pilaar Terry. Pilaar is currently the Managing partner…
S6E2 AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan
Episode Summary:New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this…
S6E1 Strengthening workplace culture through communication, with David Michaelson, PhD
USC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges…
S5E2 A Deep Dive into Gen Z's Scrolls with Day One Agency's Josh Rosenberg
In this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg…
S5E1 Unwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica Adelman
M&M’s is Gen Z’s favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy…
S5 2024 Relevance Report Discussion: Welcome to AI
In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect…
S4E5 How AI is transforming the future of PR and communications
How is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of…
S4E4 PR & Its Role in Mental Health Support
The COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most…
S4E3 Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement
The USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that…
Frequently Asked Questions
PR Future, the USC Center for Public Relations Podcast has published 46 episodes since May 2020, covering topics in Business, Marketing.
PR Future, the USC Center for Public Relations Podcast is currently moderate with new episodes every 2 weeks. Average episode length is 32m.
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