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About This Podcast
PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.
PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.
In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.
Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.
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Recent Episodes
68. Confidence and PR: What I Got Wrong
For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in.Preparing for a talk on visibility and confidence made…
67. PR's ROI: It's Not What You Think
A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but…
66. What happens when you send the f*cking email: a real story
This week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to…
65. Storytelling and Your PR (and why it's not what you think it is)
Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building.In this…
64. Knowing What You Want To Get Known For: The positioning piece that changes everything
Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for.In this episode:Why this isn't…
63. Not all PR is Good PR: How To Focus On What Actually Works For Your Business
Most founders think more PR equals better results. It doesn't.In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence, and how…
62. What's working? Q1 reflections and what I'm taking into the rest of 2026
Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the…
61. The PR you're already doing (without even knowing it)
Think you don't do PR? Think again.In this episode Pippa makes the case that most established founders are already doing PR - they just don't know it, aren't calling it that, and definitely aren't…
60. Beyond Press Coverage: The Real Business Impact of Strategic PR
The last few episodes we've talked about what's holding you back. Today we're flipping it.Because PR and authority building IS working - and I've got the evidence to prove it.In this episode Pippa…
59. How I turned two PR opportunities into months of authority and credibility (and how you can do the same)
How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same)Most people think PR is one and done. You get press coverage, you post about…
58.Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)
Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research.…
57. PR Success Story: Purpose, Positioning and Building Authentic Authority with Leadership Coach Nicola Pye
If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.Nicola Pye is The Leadership Coach and People Person who works with…
56. The One Thing Stopping You From Getting Known as THE Expert
In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. In this…
55. The 3 Things That Stop You Hitting Send (And How To Push Through Them)
You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts.The people getting those opportunities? They're not braver than you.…
54.Beyond The Algorithm: How To Use PR To Actually Grow Your Business
Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram…
53. PR Success Story: Getting Known by Doing What Actually Works with Caroline Copp
Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile…
52. How to make 2026 the year you get known: Your new year pep talk on making it happen this year
You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts.Small business PR strategist Pippa Goulden…
51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani Seatter
PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business landing features on Sky News, winning…
50. Your 2026 Business Vision: Finding the Magic, Momentum & Joy with Caroline Britton
Welcome to 2026! Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a…
49. My Most Successful Year Yet: What's Coming With Me into 2026 & What's Staying Behind
The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025)This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the…
Frequently Asked Questions
PR Made Simple has published 69 episodes since September 2024, covering topics in Business, Entrepreneurship.
PR Made Simple is currently highly active with new episodes weekly. Average episode length is 24m.
Sign up on Grep.FM to access contact details for PR Made Simple, including email and social media links.
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