Practice Marketing Insider
Kristie Plantinga
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Recent Episodes
Think You’re Saving On Overhead With Your Virtual Practice? Think Again
In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketing strategy. Listen to learn about Google’s…
"I Can Spend $1,000/Month and Build a Million-Dollar Practice”
In this episode, Kristie unpacks the myth that minimal financial investment will get you to your revenue goals. She explains that practitioners marketing their services should step away from the…
“Therapists Shouldn't Be Influencers”
In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital…
"I Need A New Website"
In this episode, Kristie unpacks the myth that a website redesign is the answer to your lack of client inquiries. She explains how the real issue isn’t as straightforward as your branding, and it may…
"Everyone is Using ChatGPT To Find a Therapist”
In this episode, Kristie unpacks the marketing hype and scare tactics behind the misconception of AI’s share of the search market. She explains how Google searches outnumber AI and tools like ChatGPT…
“My Clinical Skills Will Get Me More Clients”
In this episode, Kristie is joined by her friend Felicia Keller Boyle, licensed somatic therapist and host of The Bad Therapist Show. Kristie and Felicia discuss why being a talented clinician isn’t…
"I Should Start Marketing When I Need Clients”
In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity…
"I Should Blog More”
In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers or top-of-funnel traffic, which are rarely…
"Marketing Should Make Me Feel Good”
In this episode, Kristie unpacks the myth that marketing a therapy practice should feel easy or comfortable. She looks into the psychological barriers therapists face, like “the blank slate" that…
Introducing... Practice Marketing Insider!
Coming soon to your headphones! Practice Marketing Insider, hosted by Kristie Plantinga, is designed to debunk outdated or overinflated marketing tropes for mental health professionals. The podcast…
Frequently Asked Questions
Practice Marketing Insider has published 10 episodes since April 2026, covering topics in Business, Entrepreneurship.
Practice Marketing Insider is currently highly active with new episodes weekly. Average episode length is 10m.
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