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About This Podcast
Predictable B2B Growth is the podcast for founders, CEOs, CROs, and marketing leaders who are tired of fluff and want real strategies that drive revenue.
Hosted by Fractional CMO Javier Lozano Jr., this show cuts through vanity metrics and “random acts of marketing” to give you actionable frameworks for building pipeline, aligning sales and marketing, and scaling predictable growth.
Each episode delivers straight talk from a CMO’s perspective — from positioning and messaging to demand generation, RevOps, and brand strategy. No hype. No shortcuts. Just proven insights to help you build a growth engine that actually works.
If you want to stop guessing, stop chasing trends, and start building marketing systems that fuel revenue, you’re in the right place.
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Recent Episodes
Relaunch & Rebrand: New Direction & Shift for Javier as a Fractional CMO
Send a textPredictable Pipeline Diagnostic: https://boldermediasolutions.com/pipelineFree marketing strategies: https://boldermediasolutions.com/newsletter
Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management
Send a textJavier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2)…
Optimizing Sales and Marketing Alignment for Facility Services Success
Send a textIn this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies. He emphasizes the importance of…
Navigating Economic Downturns and How to Pivot your IFM Business
Send a textJavier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market. He…
How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time
Send a textIn this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics. He…
Why You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the Industry
Send a textMarketing leader and CMO, Javier Lozano, Jr. discusses the importance of teaching as a way to solidify expertise in facility management. He emphasizes the value of sharing acquired…
Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths
Send a textJavier shares his journey from college to becoming an expert marketer in facility management, highlighting the importance of understanding people and leveraging personal strengths. He…
Why Marketing Takes Time and How to Effectively Respond To Your Facility Services CEO
Send a text2x CMO, Javier Lozano, Jr., discusses the importance of having a clear go-to-market strategy, marketing plan, and marketing operations to successfully grow a facility management…
Tips to 10x Organic Traffic for Facility Management Companies
Send a textJavier provides tips on how to increase organic traffic for facility management companies, focusing on writing powerful headlines, adding internal links, winning SERPs features, and…
How To Calculate Pipeline and HIRO Pipeline for your Facility Management Business
Send a textCMO and marketing guru, Javier Lozano, Jr., takes you through the importance of calculating pipeline for a facility management company's marketing efforts. He outlines the stages of leads,…
How To Get Earned Media For Your FM Business
Send a textJavier Lozano, Jr. discusses the strategy of using marketing to grow your facility management company in today's current business landscape, sharing insights from a recent campaign…
17 Transformational Copywriting Tips That Most FM Companies Can Implement Today
Send a textMarketing expert and CMO, Javier Lozano, Jr., discusses tips for improving copywriting skills to engage audiences effectively, emphasizing the importance of concise, honest,…
Leveraging Waves To Grow Your FM Business: How To Go Viral or Get Earned Media
Send a textIn this episode of the Facility Management Marketing Podcast, Javier discusses the importance of staying updated with current trends and events in order to leverage marketing…
How To Unlock Marketing Brilliance: Lessons from Coach Prime's Strategies for Facility Management Businesses
Send a textJavier Lozano, Jr. discusses the importance of capturing attention in marketing for facility management companies by drawing parallels to Coach Prime's success in college sports. Attention…
Unconventional Marketing Techniques for Facility Management Growth
Send a textReady to uncover some marketing secrets? This episode promises to level-up your facility management business, as we dissect my fascinating encounter with a Facebook group sponsor pitch and…
The Art of Ad Optimization for Facility Management
Send a textAre you ready to navigate the digital advertising maze for your facility management business? Let us be your guiding light! We're pulling back the curtain on our struggles and triumphs…
Transforming Facility Management Businesses via Lead Recycling
Send a textGet ready to supercharge your lead generation strategy! As we peel back the layers on an innovative approach that last month alone, netted us over 4,000 leads, most of which were…
Unlocking 1100% Revenue Growth: Strategies and Tools from My Journey
Send a textImagine skyrocketing your company's organic search and social revenue by a whopping 1100% in a year! That's not a figment of imagination, but a real-life feat I, Javier Lozano Jr, have…
Transforming Facility Management: A Customer-Centric Approach
Send a textAre you falling into the trap of overselling your product capabilities and benefits, without considering the actual needs of your clients? Today's episode is all about shifting that…
Amplifying Your Facility Management Business through Bold Messaging and Effective Writing
Send a textEver wondered why your facility management business isn't capturing the right audience? Today, we're unlocking the power of bold messaging and compelling copywriting. Join us as we delve…
Frequently Asked Questions
Predictable B2B Growth has published 205 episodes since January 2022, covering topics in Business, Marketing.
Predictable B2B Growth is currently active with new episodes every few days. Average episode length is 26m.
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