Pricing College Podcast

Episode #0124 - Pricing Transformation Series Part 2: Sometimes It Is the Pricing Team, and No One Wants to Say It

TIME-STAMPED NOTES: [0:00] Intro: The Uncomfortable Truth [0:29] Increasing Pressure on Pricing Teams [1:50] The Accidental Evolution of Pricing [3:12] Analytical vs. Commercial Capability [4:19]…

Episode #0123 - Pricing Transformation Series Part 2: Why Your Pricing Isn't Working — And It's Not Just Because of Your Sales or Pricing Teams

Times-stamp Notes: [00:00] Introduction to developing pricing strategies [00:32] Developing pricing strategies amid rising complexity and cost pressures [01:34] Challenges in developing pricing…

Episode #0122 - Cost Pass Through in Volatile Markets: What CEOs Need to Do Now

TIME-STAMP NOTES: [00:00] Introduction: CEOs Under Cost Pass Through Pressure [01:44] Cost Pass Through in Highly Volatile Markets [04:04] Cost Pass Through Must Be Disciplined, Not Reactive [08:20]…

Episode #0121 - Margin Management: Why Revenue Growth Isn't Enough

TIME-STAMPED NOTES: [00:00] Intro: Why Margin Management Is Harder Than Revenue Growth [02:22] Why Pricing Strategy Fails Without a Margin Management System [06:16] When Pricing Strategy Breaks Down:…

Episode #0120 - Why Price Rises Are Much Harder Than CEOs Expect

TIME-STAMPED NOTES: [00:00] Introduction [01:12] The Challenge of Rising Costs [02:39] The Problem of Ownership [03:53] Case Study: Finance and Product Portfolios [05:47] Case Study: Sales and…

Episode #0119 - What is Value Culture?

Today's episode is a bit like Part B or a follow-up from our last episode a couple of weeks ago, where we introduced our new project, which we're calling Value Culture. TIME-STAMPED NOTES: [00:00]…

Episode #0118 - Why Pricing Requires CEO And CSuite Backing

Why Pricing Requires CEO and Csuite Backing Aidan: In today's episode, we want to dig a bit deeper into a topic we've covered a couple of times in previous episodes. And that it's vital, it's so…

Episode #0117 - What is different in B2B pricing?

Episode #0116 - Q&A On What Optimising The Tail Means

Episode #0115 - Discounting And Price Promotions In Retail Or B2C

Episode #0114 - Who do we think listens to our podcast

Episode #0113 - Pricing advice for start-ups

In today's episode, we want to explore the world of startups and I supposed at Taylor Wells we got asked or approach by quite a few startup businesses and the early stages of development with…

Episode #0112 - Can pricing save the cinema and movie theatre industry

[00:00:00] Aidan: Hello and welcome to another edition of Pricing College with your host Aidan Campbell [00:00:06] Joanna: and Joanna Wells [00:00:07] Aidan: Often at Pricing College, we find new…

Episode #0111 - What can business learn from gym pricing?

In today's episode, we are going to cover something that's very close to our heart. If you just listen to our podcasts, you may think we are just pricing gurus, but we are also incredibly ripped. And…

Episode #0110 - What is a (CRO) chief revenue officer and what should they know about pricing ?

#PricingPodcast #PricingCollege #ChiefRevenueOfficer In today's episode, we want to talk about probably a new addition to the C suite, which is called CRO which stands for Chief Revenue Officer. And…

Episode #0109 - How to charge creative industries like graphic designing

In today's episode, we want to ask a question about some of the creative industries and the best way to charge for graphic design creativity, like designing logos. This is a question that somebody…

Episode #0108 - Should you charge more for beer at a stadium than a liquor store?

In today's episode, we want to look at a news article that appeared today, 8 September 2022. I think it almost suggests that more people should listen to price in college because I suppose…

Episode #0107 - Paying more to not see ads on streaming services

In today's episode, we want to cover I suppose it's a concept, but it's also a new story that we saw recently this week, whereby Disney plus up-and-coming young whippersnapper on the streaming market…

Episode #0106 - Dynamic pricing in ticket pricing for concerts

In today's episode, we want to talk about the pricing story that has made the news I guess, the mainstream news media, which is not that common in the world of pricing, and that is related to dynamic…

Episode #0105 - What we can learn from Rolex pricing

Today we're going to speak about Rolex watches. Rolex watches are a key topic. I suppose in pricing because they really do show the opposite of cost-plus pricing. They don't use cost-plus pricing,…