Product Growth Lab

Product Growth Lab

Andrew George

Episodes 22
Avg. Duration 27m
Activity Dormant
Since May 2024
Latest Episode Jul 2025

Publishing Details

Schedule
Weekly
Format
Episodic
Hosting
anchor.fm

About This Podcast

Welcome to the Product Growth Lab podcast, the show that takes an experimental approach to growing your e-commerce business for those of us who are tired of hearing that’s there’s only one to do things and the one size fits all strategies and want to find out what’s working for real business owners. Hosted by Andrew George, award-winning e-commerce business owner, omnichannel e-commerce marketing expert and podcast host. Each week I’ll look at simple, actionable strategies that you can actually implement in your business without overwhelm, massive investments or a large team. Plus, we’ll be speaking to the people who’ve done it themselves, real business owners who have tried and tested strategies and seen the results, and I'll be sharing some of my favourite people to listen to with important lessons to share. So, if you’re ready to start your next business experiment, be sure to subscribe and start listening

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Recent Episodes

21: Beating The Summer Sales Slump (or taking a rest?)

Jul 17, 2025 21m

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss the common phenomenon of the summer slowdown in sales for product-based businesses. They explore…

20: 2025 in Review: Are you on track?

Jul 10, 2025 46m

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul conduct a mid-year check-in for creative product-based business owners. They discuss the importance of…

19: Should You Attend Conferences as an E-commerce Owner?

Jul 03, 2025 1h 7m

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss the multifaceted topic of attending conferences as an e-commerce business owner. They explore the…

18: Is Pinterest Really Worth It For Your Handmade Business? with Laura Rike

Jun 26, 2025 46m

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul introduce their first guest, Pinterest expert Laura Rike. They discuss the unique benefits of Pinterest as a…

17: Stop the Discount Spiral: How to Drive Sales Without Slashing Prices

Jun 19, 2025 26m

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss why business owners don't need to rely on discounts to increase sales. They emphasize that discounts…

16: What Shopify’s Latest Updates Really Mean for Product-Based Businesses

Jun 12, 2025 34m

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive deep into Shopify's Summer 2025 updates, highlighting over 150 new features. They focus on the top five…

15: Scaling Your Handmade Business for Long-Term Success

Jun 05, 2025 28m

In the final episode of the Product Growth Lab podcast series on moving beyond marketplaces like Etsy and Amazon, hosts Andrew George and Melissa Pikul explore advanced strategies to scale your…

14: Moving Beyond Etsy and Amazon with Email Marketing

May 29, 2025 29m

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive into the power of email marketing for creative product-based businesses. They discuss why email is more…

13: Traffic To Your Own Site Without Ads

May 22, 2025 26m

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul delve into effective strategies for driving traffic to your store without relying on paid ads. They discuss…

12: Building a Profitable Handmade Business Beyond Etsy

Feb 13, 2025 27m

Join hosts Andrew George and Melissa Pikul in this episode of the Product Growth Lab podcast as they discuss the importance of expanding handmade businesses beyond Etsy. They explain the hidden…

11: Tips For Better Results From Your E-Commerce Email Marketing in 2025

Jan 30, 2025 32m

In this episode of the Product Growth Lab podcast, Andrew and Melissa discuss strategies and insights for maximizing the effectiveness of email marketing in 2023. They emphasize the importance of…

10: Navigating 2025: Trends and Tips for E-Commerce Success

Jan 16, 2025 28m

In the first episode of 2025, Andrew George and Melissa Pikul discuss emerging trends in the e-commerce industry. They dive into the role of AI in business, the rise of live shopping experiences, and…

9: How NOT To Run a Giveaway

Jan 09, 2025 23m

Avoiding Common Giveaway Pitfalls for Business GrowthIn this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive into the topic of giveaways and reveal common…

8: How to Find Winning Products Your Customers Actually Want

Jan 02, 2025 28m

Finding Winning Products Your Customers Actually WantIn this episode of the Product Growth Lab podcast hosted by Melissa Pikul, creative product-based business owners learn how to identify and…

7: Reflecting on 2024: Wins, Challenges, and Trends for Creative Entrepreneurs

Dec 26, 2024 42m

Reflecting on 2024: Wins, Challenges, and Trends for Creative EntrepreneursIn the final episode of 2024, hosts Andrew George and Melissa Pikul reflect on the journey of the Product Growth Lab podcast…

6: Turning First-Time Customers Into Loyal Repeat Buyers

Dec 19, 2024 26m

Turning First-Time Customers into Loyal BuyersIn this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pickle discuss strategies for turning first-time customers into loyal…

5: 5 Ways to Get Traffic Without Paying for Ads

Dec 12, 2024 26m

Five Proven Strategies to Drive Organic Traffic for Your ShopIn this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss five actionable strategies to drive…

4: How to Make Customers Feel Special Without Going Broke

Dec 05, 2024 25m

Creating Memorable Customer Experiences on a BudgetIn this episode of the Product Growth Lab Podcast, hosts Andrew George and Melissa Pikul delve into strategies for crafting memorable customer…

3: How To Make Even More Money From Your Next Flash Sale

Nov 27, 2024 26m

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive into effective techniques to optimize sales during flash sales. They discuss actionable methods like…

2: The 10 Common Mistakes New Store Owners Make (and How to Avoid Them) - Part Two

Nov 21, 2024 23m

Top 10 Mistakes E-commerce Business Owners Keep Making - Part 2In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss the top 10 mistakes that e-commerce…

Frequently Asked Questions

How many episodes does Product Growth Lab have?

Product Growth Lab has published 22 episodes since May 2024, covering topics in Business, Marketing.

Is Product Growth Lab still active?

Product Growth Lab is currently dormant with new episodes weekly. Average episode length is 27m.

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