Product: Knowledge
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How to Sell (Literally) Tons of Product
Episode SummaryWhat does it actually take to sell tons of product … not as a metaphor, but by the truckload?In this episode of Product: Knowledge, Laurier Mandin shares real-world product marketing…
Words That Make Wins for Product Teams, with Ali Rakhimov
Product manager, entrepreneur, and author Ali Rakhimov joins Laurier Mandin to talk about how better communication can make even the most ambitious products take flight. From building payment kiosks…
The Psychology of Premium Product Pricing: What Makes Buyers Pay More
Why do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge, Laurier Mandin…
The Missing Link Between Great Products and Great Sales, with Heather Inocencio
Building great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers…
Getting from DTC to Retail Without Wasting Time and Money, with Paul Jarrett
The path from direct-to-consumer to retail success is something many product makers dream about, but it's also where countless promising products have gone to die. Bad logistics choices, bloated…
Making Customers Say, “I Need That” – The Art of Irresistible Products
In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience,…
Cracking the Conversion Code for your Product, with Chris Smith
It can be infuriating how much time your marketing efforts take—especially when they get zero traction. Wouldn't it be great if you could focus on acing activities you know will generate results?…
Getting to “Aha!” in Product Validation, with Darshan Mehta
It's not unusual for product makers to be terrified by the mere notion of product validation work. Often over-invested emotionally and financially in the product, they're afraid of what they might…
Pricing a Product for Long-Term Profit, with Dan Balcauski
Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay? Dan…
The Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan Bernard
Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan Bernard, author of “Brands…
Selling Products After Facebook with Maureen Mwangi
R-RRIP! That was the way we've marketed and sold products for ages, being torn apart. Facebook, Google Ads and other digital ad platforms have been hammered by consumer privacy implementations,…
When Your Product Needs a Breakthrough, with Margie Agin
Selling an innovative product relies on making change. And there can be a lot of resistance to adopting a new product of any size, but especially for B2B products with long sales cycles and complex…
Explosive Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen
We talk a lot about the high failure rates of consumer products. It’s a tough road, and launching a hit product is a rare event. Michael Sandeen is an innovator who’s exploded those odds—and he’s now…
Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster
Consumers have had enough of phony product brands. Fabricated figureheads like Betty Crocker and the Marlboro Man ruled the twentieth century, but social media and customer reviews have permanently…
Pricing Your Product for Sales and Growth, with Ajit Ghuman
Pricing can make or break any product. Set it too high, and even best-fit customers will take a pass. Too low and you’re devaluing the product, stunting growth and possibly starving it for cash. But…
Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli
As a 3-time startup founder and 5-time entrepreneur, Étienne has worked in the trenches of building tech companies and introducing innovative products. In “Solving Product,” he has created a…
Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
If you’ve been involved in creating and marketing a new product, you know all too well the danger of having your ideas stolen or copied. In fact, it probably keeps you up at night—just as it did for…
Positioning an Innovative New Product While Minimizing Risk with April Dunford
Product positioning is essential to sales, and you simply can’t scale without getting it right. Yet most marketers and executives can’t even tell you what positioning means, much less how to do it.…
The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé
What if science could prove that marketers are doing EVERYTHING wrong? Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly the case. At SalesBrain, the…
5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt
Taking an innovative product across the commercialization chasm from the Innovators and Early Adopters to the much larger Early Majority is an immense challenge at the best of times. During a…
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Product: Knowledge has published 40 episodes since March 2019, covering topics in Business, Entrepreneurship.
Product: Knowledge is currently highly active with new episodes every 2 months. Average episode length is 25m.
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