Product Marketing Adventures

Product Marketing Adventures

Elle Grossenbacher

Episodes 33
Avg. Duration 52m
Activity Highly Active
Apple Rating 5.0 (1)
Since Mar 2025
Latest Episode Jun 2026

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Schedule
Every 2 Weeks
Format
Episodic
Consistency
100%
Hosting
feeds.transistor.fm

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About This Podcast

Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.

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Recent Episodes

Go Bold with Competition Like a Sybill PMM

Jun 09, 2026 58m Transcript

If you are a startup PMM staring down a category leader, this episode is for you. We use the David and Goliath story as the setup, not to be dramatic, but because it is real. You are not going to…

Know the "So What" Like a Digital Science PMM

May 26, 2026 45m Transcript

Ever been hit with the classic, “We’re launching next week. Ready? Go.” moment? In this episode, we talk about why that scramble happens, what it costs, and how the best product marketing teams avoid…

Write Your Product Narrative Like a Zapier PMM

May 12, 2026 57m Transcript

Your company has outgrown the thing it is known for, but the market has not caught up yet. New launches land like add-ons instead of the next chapter, and suddenly you are trying to scale a bigger…

Boost Product Adoption Like A GoFundMe Pro PMM

Apr 28, 2026 1h 8m Transcript

Most adoption problems are not product problems. They are behavior change problems. In this episode, we dig into status quo bias and why customers often stick with what they know, even when your…

Leverage Your Community Like An Expedia PMM

Apr 14, 2026 47m Transcript

Everyone seems to be talking about community right now, but what does it actually take to build one that people want to be part of? In this episode, Cara Gravett joins us to unpack why community…

Go Viral with Customers Like a Granola PMM

Mar 31, 2026 57m Transcript

If you spent any time on Twitter or LinkedIn in December 2025, you probably saw Granola Crunched everywhere. In this episode, Jack Cully joins me to break down how Granola turned a familiar…

Enable salespeople with AI like an Optiversal PMM

Mar 17, 2026 50m

Sales enablement only looks like a messaging problem from a distance. Up close, it’s usually a systems problem. No clear strategy, no feedback loop, and training that happens once, then disappears.…

Run Comp Intel Like an Award-Winning Klaviyo PMM

Mar 03, 2026 1h 2m Transcript

You know the Slack message. “Hey, do we have a battle card for this competitor?” And you don’t, because it’s the 50th new name you’ve heard this year. In this episode, we talk about why competitive…

Reposition Your Platform Like an EventBrite PMM

Feb 17, 2026 59m Transcript

Platform repositioning is messy. You’re changing how the market understands you, how customers experience value, and how internal teams talk about the product. In this episode, I sit down with…

Use a PMM AI agent like a Docebo PMM

Feb 03, 2026 57m

Product marketers, you know this pain. You need insights yesterday, but the data is scattered across calls, surveys, dashboards, and internal docs. In this episode, Emily Pick shares how she used AI…

Craft product launch tiers like an Atlassian PMM

Jan 20, 2026 1h 9m

Product launches are never “just a launch.” Some releases quietly drive retention, others reshape the business, and treating every launch like a Tier 1 moment creates burnout internally and noise…

Prove Product Marketing Value Like a Cordial PMM

Jan 06, 2026 46m Transcript

Every product marketer knows the feeling of walking into a meeting, bracing to prove your worth because most people do not really understand what product marketing actually does. We are all experts…

The PMM Summit Series: Coaching Hour with Yi Lin Pei

Dec 09, 2025 1h 14m Transcript

You're tweaking resume bullets at midnight and second-guessing every word whilst everyone else on LinkedIn seems to have the perfect career story. Here's the brutal truth: most PMMs never get real…

Sell Your Vision like a Postman PMM

Nov 11, 2025 57m Transcript

You're leading a product marketing initiative you genuinely believe in, but every direction you turn, someone else is fighting for the same limited resources, stakeholder attention, and executive…

Build Platform Messaging Like a Blue Manta PMM

Oct 28, 2025 1h 16m Transcript

Remember when Netflix was just a DVD-by-mail rental service? Or when Apple only sold computers? Every giant brand started with a single, simple product story, but once you expand with more offerings,…

Navigate Stakeholders Like a GoldCast PMM

Oct 14, 2025 53m Transcript

Change messes with our brains. Psychologists call it a threat state where our amygdalas light up and we resist anything unfamiliar. That's the reality Anand Patel faced at Goldcast when shifting from…

Launch with Momentum Like a Navattic PMM

Sep 30, 2025 42m Transcript

Launching into a new ideal customer profile is like being traded to a completely different sports league. The rules are different, the competition is unfamiliar, and you've got to earn trust from…

Leverage Voice of Customer Like an Intuit PMM

Sep 16, 2025 59m Transcript

We all talk about customer obsession, but here's where most PMMs fall short: workload. We carry so much ownership that carving out time for true customer insight feels impossible, yet without it,…

Evangelize Your Value Like Hattie the PMM

Sep 02, 2025 1h 2m Transcript

Feeling overlooked as a Product Marketing Manager? If you're not evangelizing your value, someone else is defining it for you. PMMs possess a powerful blend of strategy, insight, and impact, yet…

Sell Trust like an Okta PMM

Aug 19, 2025 44m Transcript

Moving upmarket to Fortune 1000 accounts isn't just about great products—it's about building trust with complex buying committees. Kevin Gough joins us as one of the most creative problem solvers in…

Frequently Asked Questions

How many episodes does Product Marketing Adventures have?

Product Marketing Adventures has published 33 episodes since March 2025, covering topics in Business, Marketing.

Is Product Marketing Adventures still active?

Product Marketing Adventures is currently highly active with new episodes every 2 weeks. Average episode length is 52m.

How do I contact Product Marketing Adventures for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Product Marketing Adventures, including email and social media links.

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