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S1E13 Stop Guessing on Launch Day: Meet Your New Message Testing Framework w/Shannon Kearns
Most PMMs pressure test the product, the roadmap, the sales deck — but the messaging itself just ships. Shannon Kearns thinks that's exactly why so many launches leave CAC on the table, and she's got…
S1E12 Your Launch Needs An Interactive Demo - Here's How to Build One That Converts w/Natalie Marcutullio
Most PMMs skip interactive demos. Too much work, too much time, too much uncertainty about whether it'll actually impact anything.Natalie thinks that's exactly the problem - and it's costing you…
S1E11 Your Launch Docs Suck Because You Followed the Template to the T w/Talya Heller
You found the perfect template. You filled it in to the letter. You shipped it. And then... your leadership tears it apart, your sales team ignores it, and you're left wondering what went wrong.Talya…
S1E10 From Static to Dynamic: How to Turn AI Into Your Sales Enablement Cheat Code w/Michele Nieberding
Your sales team is frozen. It's 10 minutes before the call and they're Slack-panicking about competitor differences you've literally documented five different ways. The problem isn't the content —…
S1E9 The 30-60-90 Day Playbook for What Happens After Your Product Launch w/Haidee Griswold
Most PMMs pour everything into launch day — and then move on. Haidee thinks that's exactly where the real work begins, and she's got a process to prove it.Haidee is a PMM leader who's run launches at…
S1E8 When Trust Is the Product: Launching AI Into Highly Regulated Industries w/Sharon Liu
Launching an AI product is hard. Launching agentic AI into financial services, healthcare, and insurance — where buyers are risk-averse, buying cycles are complex, and there's an AI governance…
S1E7 How to Turn Your Exec Team Into Your Loudest Launch Voice on LinkedIn w/Devin Reed
Most product launches have a brand awareness problem hiding underneath a content problem. You've got something worth talking about — but nobody's listening because you haven't built the audience yet.…
S1E3 A Product Launch Shouldn't Be a Surprise Party — Here's How to Get in the Room Early w/Daria Love
If you've ever been handed a finished product and told to "do your marketing magic" — this episode is for you. Getting looped in at the last minute isn't just stressful, it's the root cause of almost…
S1E5 Product Launches Don't Have to Suck (Here's How to Actually Enjoy the Process) w/Suz Koch
Product launches are stressful. That part's unavoidable. But burnt out, joyless, and running on fumes by launch day? That part's optional — and Suz is here to fix it.Suz is a PMM leader and former…
S1E4 What Your Creative Team Wishes You Knew Before Your Next Launch w/Dmitry Shamis
Most PMMs treat creative like a service — hand over the brief, wait for the assets, repeat. Dmitry thinks that's exactly why so many launches fall flat creatively, and he's got a better way.Dmitry is…
S1E3 How to Relaunch a Feature Nobody's Using (And Make It Your Biggest Growth Lever) w/Collin Mayjack
Not every launch is a brand new product. Sometimes the biggest growth lever you have is something you already shipped — that nobody's actually using.Collin Mayjack is a PMM at Sybill who inherited…
S1E2 Messaging Drift Is Killing Your Launch — Here's How to Fix It w/Emily Pick
Most messaging breaks down the moment your product portfolio gets complicated. A new acquisition, a new persona, a new product line — and suddenly everyone's telling a slightly different story.Emily…
S1E1 The 20-Day Buyer Research Plan That Makes Your Product Launch Take Off w/Drew Giovannoli
Most launches go to market on vibes, Slack opinions, and whatever the loudest person in the room believed. Drew Giovannoli has spent his career fixing that — one buyer interview at a time.Drew is the…
S1 This Is... Product Marketing for You
Product Marketing for You is for PMMs who are tired of theory and want tactical tools they can actually use tomorrow.Each season tackles 1 macro topic broken into 7-10 bite-sized episodes (15 min or…
Frequently Asked Questions
Product Marketing for You has published 14 episodes since January 2026, covering topics in Business, Marketing.
Product Marketing for You is currently moderate with new episodes every 2 weeks. Average episode length is 22m.
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