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S3E21 PMM in industries that run on gut feel, with Maitri Gandhi, Hoshizaki
Most product marketers learn their craft in SaaS, where data is everywhere. Maitri Gandhi, product marketing specialist at Hoshizaki America, works without it. She talks about building ICP messaging…
S3E20 Managing up, out, and across with Mike McGee, Vantaca
Mike McGee, Director of Product Marketing at Vantaca, joins the show to share his journey from retail sales to leading marketing teams – including a pivotal stop in customer success at Buildium,…
S3E19 So what, why, & who cares? A framework with Doug Kimball, Digital Science
In this episode, we're joined by Doug Kimball, Senior Director of Product Marketing at Digital Science, who shares his unconventional journey from counseling to product marketing – and the…
S3E18 From Samsung to startups: The many faces of product marketing with Amruta Hunnurkar
What does it really take to make a product launch land? Amruta Hunnurkar, Go-to-Market Lead at Amazon EMEA, brings 14 years of product marketing experience to unpack why the discipline is far more…
S3E17 Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
What does it take to build genuine trust with your customers – especially when the stakes couldn't be higher? In this episode, we sit down with Angeline Giammona, a product marketing leader whose…
S3E16 Short wins, long game: The fractional CMO playbook, with Aruna Inalsingh
What does it really take to make product marketing drive revenue – not just awareness? In this episode, fractional CMO Aruna Inalsingh pulls back the curtain on her unconventional path from engineer…
S3E15 Speaking the language of growth with Jess Ruby, UniUni
Join us as Jess Ruby, Director of Growth Marketing at UniUni, shares her inspiring journey into growth marketing. She emphasizes how embracing data and metrics can transform how marketing teams…
S3E14 Empathy, clarity, and $60M in 60 days, with Maniesh Joshi, Transcarent
Maniesh Joshi, VP of Product and Commercial Marketing at Transcarant, discusses the importance of empathy and clarity in product marketing. He shares his journey from healthcare consulting to…
S3E13 1 PMM, 3 layoffs, and a whole lot of learning, with Shawn Dye, Calendly
In this episode, we sit down with Shawn Dye, a product marketing manager who shares a candid look at his unconventional career path – from starting in HR to pivoting into product marketing after…
S3E12 Why your campaigns should never stop, with Sedall Asante, Aptos Labs
How do you market in a world that never stops? Sedall Asante, Product Marketing Director at Aptos Labs, shares his journey from JP Morgan to crypto, the power of evergreen campaigns, and why taking…
S3E11 Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas
In this episode, Nupur Bhade Vilas, Head of PMM at Kustomer, shares how she transitioned from engineering to product marketing, using organization, detailed notes, and AI tools to drive success.She…
S3E10 AI for PMMs: Less scary, more actionable, with Maitri Sheth
Listen as Maitri Sheth, Senior Product Marketing Manager, reveals the untold story of making AI work for humans, not the other way around.In this episode, Maitri takes us behind the scenes of her…
S3E9 Skills over titles: How to build a career in Product Marketing, with Michelle Zak
How do you build a career when the path isn’t clear? Michelle Zak’s journey from fine arts and design to product marketing leadership is anything but traditional.And that’s exactly why it works.In…
S3E8 Earning a seat at the table as a PMM with Hannah Pickering, Centivo
Join Hannah Pickering, Director of Product Marketing at Centivo, as she explains her journey from writer to product marketer, emphasizing the importance of understanding business operations and…
S3E7 What PMMs get WRONG about product-market fit with Emily Wengel, Origami Risk
Emily Wengel, Product Marketing Team Lead at Origami Risk, shares her journey from biotech to product marketing, where she now leads a growing team. She breaks down how improv sharpened her…
S3E6 The #1 growth strategy most B2B teams overlook with Andrew Peterson, Clozd
What really makes a customer say “yes” or “no”?In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked…
S3E5 Public speaking, data, and discovery with Kristen Brooks, Octane
In this episode, we sit down with Kristen Brooks, Senior Director of Product Marketing at Octane, as she shares her inspiring career journey – from her early days in partner marketing at Cisco to…
S3E2 AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday
In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work.She dives into…
S3E1 What it takes to get promoted in product marketing with Steffi Li
In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a…
S3E4 Surviving career chaos: “Pause if you must, but don't stop." with Michael Robin Hansen, Thomson Reuters
In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how…
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Product Marketing Life has published 62 episodes since July 2021, covering topics in Business, Marketing.
Product Marketing Life is currently highly active with new episodes monthly. Average episode length is 39m.
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