ProfitLed Podcast
Melissa Kwan
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About This Podcast
Most startup advice is built around venture capital, hypergrowth, and unicorn exits. ProfitLed is for the rest of us. Hosted by Melissa Kwan, 3x bootstrapped founder and CEO of eWebinar, ProfitLed explores what it's really like to build a company on your own terms, without an abundance of resources and friends in high places.
Season Three goes beyond strategy as we explore the intersection of Passion, Profit, and Purpose and what happens when founders evolve and come into financial success.If you're building something real, this one's for you.
*Connect with Melissa at melissakwan.com*
*Brought to you by eWebinar.com**
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Recent Episodes
S3E4 The Price for €20M in 4 Years | Chris Erler, S3E4
Chris Erler bootstrapped ComX from €10,000 and unemployment benefits to €20 million in revenue in four years, becoming a first mover in B2B digital sales in Europe. He sold to private equity at…
S3E3 Bootstrapped 20 Years to Life Changing Exit | Simon Swords, S3E3
Simon Swords bootstrapped Fundipedia for nearly 20 years before selling to FE fundinfo in May 2025. He started in a garden shed with an Ethernet cable and a VoIP phone, ran three businesses at once…
S3E2 In Pursuit of Freedom | Chris Walker, S3E2
Chris Walker bootstrapped Refine Labs from $3,000 to over $20 million in revenue in three years, becoming one of the most influential voices in B2B marketing. He had the audience, the recognition,…
S3E1 The Intersection of Passion, Profit, and Purpose - Intro to Season Three | S3E1
Hey, it's me again, Melissa, back for Season Three. I'm the cofounder and CEO of eWebinar, and your host here at ProfitLed. This episode is the backstory behind this season's theme: Passion, Profit,…
S2E27 The 12 Most Shocking Surprises on Our Way to $1M ARR | S2E27
It took eWebinar 16 months to go from idea to product launch, then another 36 months to hit $1M ARR; this is the core theme of this season. That's a total of 52 months from incorporation date.You…
S2E26 9 Most Important PLG Lessons Learned | S2E26
When Melissa cofounded eWebinar, she had no idea it was going to be “product-led”. Before becoming an entrepreneur, she had always been in B2B sales and biz dev roles. She was always a sales-led…
S2E25 What Lifestyle Business Means | S2E25
“This is fine as a lifestyle business.” Says every VC with a slight look of disdain after you pitch them your brilliant idea they don’t want to invest in. The industry has given “lifestyle business”…
S2E24 5 Pricing Decisions that Turned Out to be Costly Mistakes | S2E24
Should you “do right by your customers” at the expense of the company, your team, and your own wellbeing? Your answer might be “yes”, until you realize a small change that customers would barely feel…
S2E23 Why We Stayed Away from Enterprise | S2E23
Most companies think the answer to more revenue is to sell enterprise, but they aren't aware of the massive hassle and costs that come with going upmarket.There's no such thing as free money. The…
S2E22 5 Wrong Hires that Ended Up Costing $450k | S2E22
Hiring is one of the biggest challenges every company faces. For bootstrapped startups, this challenge is even bigger as we have to compete against funded companies and tech giants.Part of building a…
S2E21 When Our Startup Became a Real Business | S2E21
eWebinar was built in a silo for 18 months before the first person signed up for a trial. Melissa and her team had no idea if this business would become “real”, and if people were going to pay for…
S2E20 Social Selling and Personal Branding | S2E20
If you’ve been following Melissa on LinkedIn, you’ll know that she’s a frequent contributor on the platform, sharing lessons and stories from her journey bootstrapping three startups. What you might…
S2E19 12 $0 Marketing Strategies | S2E19
Spending money on marketing is often not an option for bootstrapped startups, at least not enough to make a meaningful impact.Without an abundance of resources, there’s no choice but to get…
S2E18 The Customer is NOT Always Right | S2E18
Companies like Amazon and Costco who pride themselves on customer service conditioned consumers (me and you) to think that customers are always right - but, are they?In the faceless world of…
S2E17 You Pay Peanuts, You Get Monkeys | S2E17
15 years ago, Dropbox spread like wildfire with their freemium product and that gave us the impression that free = more users. It deluded companies to think that giving something away for free is a…
S2E16 Our $130k Mistake in Affiliate Marketing | S2E16
If you have a great product and offer a commission for people to promote it, they’d happily do it and you’d just make money, right? Not so fast…On this episode, Melissa and Todd recount the painful…
S2E15 How We Decided on Our Roadmap | S2E15
Everyone says you need to measure everything so you can make data-driven decisions on your product. That's exactly the strategy eWebinar DID NOT follow, especially when there's not going to be enough…
S2E14 10 Go-to-Market Strategies that Didn't Work | S2E14
Running a startup is a lot of throwing things against the wall to see what sticks (and what doesn't). The hard truth is, majority of things you do won't work...but you need to do them anyway to find…
Owning SEO When Marketing Agencies Suck | S2E13
In the last 13 years, Melissa has worked with over 10 marketing agencies/contractors to execute a content strategy. Most couldn't deliver on their promise. It was incredibly frustrating. You may have…
S2E12 Staying Super Duper Lean | S2E12
Melissa and Todd talks about how they stay super lead as a bootstrapped startup, how they decide what to and what not to spend money on, and how to avoid money mistakes they've made in the last few…
Frequently Asked Questions
ProfitLed Podcast has published 48 episodes since November 2022, covering topics in Business, Entrepreneurship.
ProfitLed Podcast is currently highly active with new episodes every 2 weeks. Average episode length is 48m.
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