ProfitLed Podcast
Melissa Kwan
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About This Podcast
On Season 2, Melissa Kwan (Cofounder of eWebinar) and Todd Parmley (COO) relive their "Journey to $1M" ARR, bootstrapping eWebinar from day one.
Each episode goes in depth into one major aspect of the journey, as Melissa and Todd share war stories, mistakes, and lessons learned as they grew the company to a million in annual recurring revenue, over a period of 36 months from product launch.
If you’re a bootstrapper who wants a window into the day-to-day lives of other scrappy bootstrappers navigating the realities of building a successful company – the good, the bad, and the ugly! – this podcast is for you.
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ProfitLed is a podcast by and for bootstrapped founders brave (or crazy) enough to grow their businesses to profitability without venture capital.
There’s so much content out there featuring VC-backed founders and the unicorns they ride. But everyone else? Not so much.
ProfitLed is dedicated to sharing the hard-won experience of bootstrappers in order to inspire fellow bootstrapped entrepreneurs to grow their own businesses and propel themselves closer to the freedom they’re working so hard to achieve.
Presented by: eWebinar - https://ewebinar.com
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Recent Episodes
S2E27 S2E27 The 12 Most Shocking Surprises on Our Way to $1M ARR
It took eWebinar 16 months to go from idea to product launch, then another 36 months to hit $1M ARR; this is the core theme of this season. That's a total of 52 months from incorporation date.You…
S2E26 S2E26 9 Most Important PLG Lessons Learned
When Melissa cofounded eWebinar, she had no idea it was going to be “product-led”. Before becoming an entrepreneur, she had always been in B2B sales and biz dev roles. She was always a sales-led…
S2E25 S2E25 What Lifestyle Business Means
“This is fine as a lifestyle business.” Says every VC with a slight look of disdain after you pitch them your brilliant idea they don’t want to invest in. The industry has given “lifestyle business”…
S2E24 S2E24 5 Pricing Decisions that Turned Out to be Costly Mistakes
Should you “do right by your customers” at the expense of the company, your team, and your own wellbeing? Your answer might be “yes”, until you realize a small change that customers would barely feel…
S2E23 S2E23 Why We Stayed Away from Enterprise
Most companies think the answer to more revenue is to sell enterprise, but they aren't aware of the massive hassle and costs that come with going upmarket.There's no such thing as free money. The…
S2E22 S2E22 5 Wrong Hires that Ended Up Costing $450k
Hiring is one of the biggest challenges every company faces. For bootstrapped startups, this challenge is even bigger as we have to compete against funded companies and tech giants.Part of building a…
S2E21 S2E21 When Our Startup Became a Real Business
eWebinar was built in a silo for 18 months before the first person signed up for a trial. Melissa and her team had no idea if this business would become “real”, and if people were going to pay for…
S2E20 S2E20 Social Selling and Personal Branding
If you’ve been following Melissa on LinkedIn, you’ll know that she’s a frequent contributor on the platform, sharing lessons and stories from her journey bootstrapping three startups. What you might…
S2E19 S2E19 12 $0 Marketing Strategies
Spending money on marketing is often not an option for bootstrapped startups, at least not enough to make a meaningful impact.Without an abundance of resources, there’s no choice but to get…
S2E18 S2E18 The Customer is NOT Always Right
Companies like Amazon and Costco who pride themselves on customer service conditioned consumers (me and you) to think that customers are always right - but, are they?In the faceless world of…
S2E17 S2E17 You Pay Peanuts, You Get Monkeys
15 years ago, Dropbox spread like wildfire with their freemium product and that gave us the impression that free = more users. It deluded companies to think that giving something away for free is a…
S2E16 S2E16 Our $130k Mistake in Affiliate Marketing
If you have a great product and offer a commission for people to promote it, they’d happily do it and you’d just make money, right? Not so fast…On this episode, Melissa and Todd recount the painful…
S2E15 S2E15 How We Decided on Our Roadmap
Everyone says you need to measure everything so you can make data-driven decisions on your product. That's exactly the strategy eWebinar DID NOT follow, especially when there's not going to be enough…
S2E14 S2E14 10 Go-to-Market Strategies that Didn't Work
Running a startup is a lot of throwing things against the wall to see what sticks (and what doesn't). The hard truth is, majority of things you do won't work...but you need to do them anyway to find…
S2E13 Owning SEO When Marketing Agencies Suck
In the last 13 years, Melissa has worked with over 10 marketing agencies/contractors to execute a content strategy. Most couldn't deliver on their promise. It was incredibly frustrating. You may have…
S2E12 S2E12 Staying Super Duper Lean
Melissa and Todd talks about how they stay super lead as a bootstrapped startup, how they decide what to and what not to spend money on, and how to avoid money mistakes they've made in the last few…
S2E11 Leveraging Customers to Sell Our Product
Melissa and Todd talks about how (and why) they leveraged their best customers to sell and market eWebinar by using the language they used to describe value propositions and how the product solves…
S2E10 Importance of Founder-Led Sales
Founder-led sales is the ONLY way to get your startup off the ground. If you can't sell your own product, how can you expect someone else to? On this episode, Melissa digs into why every founder…
S2E9 Product Launched, Now What?
Launching eWebinar after 18 months was a huge milestone, but then what? On this episode, Melissa and Todd discuss what it was like to wake up from the dream that if you build it, they'll come.…
S2E8 S2E8 Launching Our MVP and Converting 85% of Trials
Melissa and Todd dive into the thrilling and nerve-wracking experience of launching eWebinar's MVP. While many people see product launches as the end goal and celebratory occasion, Melissa…
Frequently Asked Questions
ProfitLed Podcast has published 44 episodes since November 2022, covering topics in Business, Entrepreneurship.
ProfitLed Podcast is currently dormant with new episodes every 2 weeks. Average episode length is 48m.
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