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Recent Episodes
Promo Perspectives: 5 Swag Stories You May Not Have Heard
Why do some promotional products become cultural phenomena while others are quickly forgotten? In this solo episode of Promo Perspectives, Nicole explores the surprising ways branded merchandise…
Promo Perspectives: Most Unique Product Research Requests
Discover how SAGE’s Information Services team helps distributors solve impossible product searches, verify suppliers, and navigate the promotional products industry with real human support. In this…
Promo Perspectives: The Power of a Great Website
What makes a website truly effective in 2026? In this episode of Promo Perspectives, host Nicole Cook sits down with Patty McGowan and Brittany Davis from the SAGE web team to discuss what separates…
Promo Perspectives: Promo Live Recap: What You Missed
Get a fast-paced look at the latest trends, products, and innovations shaping the promotional products industry. From low-minimum custom food service products and ultra-fast large format displays to…
Promo Perspectives: Meet CCX The Industry’s Newest Organization
In this episode of Promo Perspectives, host Nicole Cook sits down with Cat Gagliardo to explore the Co-Creative Exchange (CC|X)—one of the newest and most exciting communities in the promotional…
Promo Perspectives: Inside PPAI’s WLC Conference
What makes the Women’s Leadership Conference (WLC) such a powerful experience in the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook sits down with Arianna…
Promo Perspectives: PPAI International Leadership Summit (ILS)
Discover what makes the International Leadership Summit (ILS) one of the most unique and impactful events in the promotional products industry. In this episode of Promo Perspectives, host Nicole Cook…
Promo Perspectives: Supplier Story with BEL Promo
How does a supplier stay competitive on pricing, inventory, and marketing support in today’s promotional products industry? In this episode of Promo Perspectives, we sit down with Michelle, Senior…
Promo Perspectives: Getting ready for Promo Live
What makes a great Promo Live presentation—and why should you attend? In this episode of Promo Perspectives, we sit down with Amanda Carpenter, Senior Customer Experience Manager at SAGE and longtime…
Promo Perspectives: PPAI North American Leadership Conference (NALC)
In this episode of Promo Perspectives, we’re diving into one of the most impactful leadership events in the promotional products industry—the PPI North American Leadership Conference (NALC). Host…
Promo Perspectives: PPAI Expo Recap Pt. 2
What made PPAI Expo 2026 so memorable? In this episode of Promo Perspectives, host Nicole Cook shares insights and behind-the-scenes perspectives from industry professionals who experienced the show…
Promo Perspectives: Distributors' Favorite New Features
Live from the SAGE Conference at the PPAI Expo, we asked attendees to share their real-time reactions to the newly released SAGE features — and the feedback was clear. In this episode of Promo…
Promo Perspectives: Design Studio Updates
What if creating realistic product mockups didn’t require five different tools and 20 open tabs? In this episode of Promo Perspectives, host Nicole Cook sits down with SAGE Creative Director Cristi…
Promo Perspectives: Distributor Sales Describes New Features
What happens when you ask a sales team to describe brand-new SAGE features in just one word? At the PPAI Expo this year, SAGE hosted its own SAGE Conference and unveiled a powerful lineup of new…
Promo Perspectives: PPAI Expo Recap
Thousands of members. Endless branded merch. One unforgettable Expo. In this special episode of Promo Perspectives, host Nicole Cook leans into the heart of the podcast’s name by bringing you real…
Promo Perspectives: Your Website & Store Can Make Or Break Your Business
In this SAGE Conference 2026 session, Matt explores key trends shaping the promotional products industry and what suppliers and distributors should be paying attention to right now. From evolving…
Promo Perspectives: SAGE Conference Replay: Branding More Than a Logo
At SAGE Conference 2026, Amanda delivers a practical, insight-packed session focused on helping promotional professionals work smarter, stay adaptable, and make confident decisions in a rapidly…
Promo Perspectives: SAGE Conference Replay: AI Friend or Foe
Andy takes the stage at SAGE Conference 2026 with a forward-thinking session that explores how technology, data, and smarter tools are shaping the future of the promotional products industry. This…
Promo Perspectives: SAGE Conference Replay: New Features
In this SAGE Conference 2026 session, Eric dives into practical strategies designed to help promotional product professionals work smarter, adapt faster, and stay competitive in a rapidly evolving…
Promo Perspectives: New Supplier Guide
Thinking about becoming a supplier in the promotional products industry, or looking to strengthen your presence in SAGE? In this episode of Promo Perspectives, host Nicole Cook is joined by Jonathan…
Frequently Asked Questions
Promo Perspectives by SAGE has published 77 episodes since March 2024, covering topics in Business, Marketing.
Promo Perspectives by SAGE is currently highly active with new episodes weekly. Average episode length is 22m.
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