Proof-of-PR

Proof-of-PR

Kelley Weaver, CEO of Melrose PR and Founder of Bitwire

Episodes 100
Avg. Duration 31m
Activity Sporadic
Apple Rating 4.8 (22)
Since Mar 2018
Latest Episode Oct 2025

Outreach Signals

Open to Sponsors Features Guests

Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Consistency
32%
Hosting
cryptotokentalk.libsyn.com

Contact & Outreach

About This Podcast

Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I'm your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today's comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success. This --- is Proof-of-PR.

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Recent Episodes

S3E10 Season 3 Episode 10: Advice & Insights from Podcasting in Web3 (ft. Dylan Grabowski)

Oct 23, 2025 46m

On this episode of Proof-of-PR, Dylan Grabowski joins host Kelley Weaver to discuss his story and insights as Editor of Neo News Today and Host of the Smart Economy podcast. Dylan Grabowski covers…

S3E9 Season 3 Episode 9: Building Authentic Communities in Crypto (ft. Erica Kang)

Sep 11, 2025 48m

On this episode of Proof-of-PR, Erica Kang joins host Kelley Weaver to discuss how she builds and fosters authentic communities in the crypto space. Erica Kang covers various topics such as…

S3E8 Season 3 Episode 8: Managing Communications & Community for your Organization (ft. Tom Bruni)

Aug 28, 2025 24m

On this episode of Proof-of-PR, Tom Bruni joins Co-host Eunice Hwangbo to discuss how he handles media publishers and the community at Stocktwits. Tom Bruni covers topics such as Direct-to-Audience…

S3E7 Season 3 Episode 7: PR & Comms Insights from Melrose Professionals (ft. Alex Gil & Eunice Hwangbo)

Aug 14, 2025 41m

On this episode of Proof-of-PR, Alex Gil & Eunice Hwangbo join Co-host Nikki Brown to discuss their PR and Comms insights from working with previous Melrose clients. Alex & Eunice cover…

S3E6 Season 3 Episode 6: Building Relationships & Founder Storytelling in Crypto PR (ft. Samantha Yap)

Jul 31, 2025 42m

On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR.…

S3E5 Season 3 Episode 5 - Elizabeth Olson, Former Head of Marketing - Bitcoin at Magic Eden

Jul 17, 2025 35m

On this episode of Proof-of-PR, Elizabeth Olson, former Head of Marketing for Bitcoin at Magic Eden, joins Co-host Kelley Weaver to discuss her journey into the Bitcoin space and how others can get…

S3E4 Season 3 Episode 4: Importance of Founder Thought Leadership in Brand Strategy (ft. Keli Callaghan)

Jul 03, 2025 36m

On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy. Keli covers topics…

S3E3 Season 3 Episode 3: The Key to Maximizing Visibility in Crypto Comms (ft. Kelsey Ruiz)

Jun 19, 2025 44m

On this episode of Proof-of-PR, Kelsey Ruiz, Head of Comms at Aztec Network, joins Co-host Nikki Brown to discuss communications in Crypto and how to maximize visibility. Kelsey covers topics such as…

S3E2 Season 3 Episode 2: From Marketing & Comms, to Corporate Leadership at Centrifuge (ft. Bhaji Illuminati)

Jun 05, 2025 25m

On this episode of Proof-of-PR, CEO of Centrifuge Bhaji Illuminati joins host Kelley Weaver to discuss stepping into her new leadership role and how her expertise in marketing helped her get there.…

S3E1 Proof-of-PR Season 3 Episode 1: The Secret behind Engaging Op-eds in Crypto (ft. Cath Jenkin)

May 22, 2025 44m

On this episode of Proof-of-PR, Opinion Editor for Cointelegraph Cath Jenkin joins Co-host Nikki Brown to discuss journalism in the crypto industry. Cath dives into what makes good Op-eds, the…

S2E10 Proof-of-PR Season 2 Episode 10: Asylum Venture's John Wu on Harnessing the Power of Crypto Twitter (X)

Jul 09, 2024 38m

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Asylum Ventures Investor Jon Wu joins Melrose PR CEO Kelley Weaver this week to discuss…

S2E9 Proof-of-PR Season 2 Episode 9: Bringing Math to Market with Aztec Protocol CMO Claire Kart

Jun 25, 2024 43m

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Aztec Protocol CMO Claire Kart joins Melrose PR CEO Kelley Weaver this week to discuss…

S2E8 Proof-of-PR Season 2 Episode 8: The Art of Media Relations with Co-Founder of Opening Bell Daily Phil Rosen

Jun 11, 2024 24m

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Award-winning journalist, author, Co-Founder of Opening Bell Daily, and Founder of…

S2E7 Proof-of-PR Season 2 Episode 7: The Defiant Founder and CEO Camila Russo On Trailblazing DeFi Reporting

May 28, 2024 33m

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. The Defiant Founder + CEO Camila Russo joins Melrose PR CEO Kelley Weaver this week to…

S2E6 Proof-of-PR Season 2 Episode 6: Crypto Beyond Bloomberg: From Traditional Reporting To Decential Media With Matt Leising

May 14, 2024 38m

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Co-Founder and Editor in Chief at Decential Media Matt Leising joins Melrose PR CEO…

S2E5 Proof-of-PR Season 2 Episode 5: DL News Asia Correspondent Callan Quinn on Key Differences in APAC Reporting + Interviewing

Apr 30, 2024 23m

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. This week, Kelley Weaver, CEO at Melrose PR, sits down with DL News Asia Correspondent…

Proof-of-PR Season 2 Episode 4: 10 to 1 Public Relations President and Founder Josh Weiss on the Art of Storytelling

Apr 16, 2024 45m

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Kelley Weaver, CEO at Melrose PR, sits down with PR mogul Josh Weiss, President and…

Proof-of-PR Season 2 Episode 3: Unlocking Web3 Talent with Founder of Up Top Search Founder Dan Eskow

Apr 02, 2024 50m

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we're so back!! Kelley Weaver, CEO at Melrose PR, sits down with…

S2E2 Proof-of-PR Season 2 Episode 2: Coinbound CEO Ty Smith on Marketing Magic + Resilience

Mar 19, 2024 36m

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we're so back!! Kelley Weaver, CEO at Melrose PR, sits down with…

S2E1 Proof-of-PR Season 2 Episode 1: Blockworks Opinion Editor on the Key Ingredients to a Strong Op-Ed + How She Sources Content

Mar 05, 2024 26m

Welcome to Season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. We're so excited to be back! Nikki Brown, Chief Strategy Officer at Melrose PR, kicks off…

Frequently Asked Questions

How many episodes does Proof-of-PR have?

Proof-of-PR has published 100 episodes since March 2018, covering topics in Business, Entrepreneurship.

Is Proof-of-PR still active?

Proof-of-PR is currently sporadic with new episodes every 2 weeks. Average episode length is 31m.

How do I contact Proof-of-PR for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Proof-of-PR, including email and social media links.

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