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Recent Episodes
E15: Future of Research with AI
What happens when AI starts doing qual? We talk intuition, automation, emotional nuance — and why AI won’t replace moderators, but can amplify them. 💡 “AI doesn’t replace empathy — it scales it.” A…
E14: Purpose vs. Performative - Can Brands Do Good Without Being Cringe?
A casual, over-a-coffee chat between the host and Quals.AI on a study about brands taking positions on social issues. Consumers expect action (sustainability, equality, mental health) — but…
E13: Market Aura: Why Open Markets Feel Better
Open markets are not just places to buy fresh tomatoes – they’re mini festivals of smell, sound, memory and community. 🧺✨ In the new QualsTalks episode, I chat with Quals.AI about what people really…
E12: All Discounts are Equal; Some are More Equal
We all love a good discount. But when the math is exactly the same, which format wins consumers’ hearts — and why? In this episode, I chat with Quals.AI about a fascinating qualitative experiment…
E11 Gift Cards - The Modern Muse of Gifting
Gift cards have come a long way from being the “easy way out.” Today, they sit at the intersection of thoughtfulness, flexibility, and emotional connection. In this episode, I chat with Quals.AI, our…
QualsTalks E10: Unwrapping the Essence of Luxury in Everyday Products
When did a supermarket chocolate bar start feeling like a little luxury moment? Somewhere between matte wrappers, sea-salt caramel, and Friday night “dine-in” deals, premium quietly moved into our…
E09: Loyalty in Little Sizes - Children's Clothing Shopping
What really keeps UK parents returning to the same children’s clothing brands—and what makes them switch? In our latest podcast, I sat down with Quals.AI, our AI-powered qualitative research tool, to…
E08: Glitter, Gloss & Growing Up
For some, it’s just a bit of sparkle. For others, it’s a glimpse of childhood slipping away. In this episode, I chat with my AI research partner, Quals.AI, about what happens when children’s…
E07: Scooped for Joy
What makes scooped ice cream feel like more than just a dessert? In this 10-minute episode, I sit down with my AI research partner, Quals.AI, to explore the emotional and sensory universe surrounding…
E06: Exploring Generation Z's Declining Alcohol Consumption
While overall alcohol consumption is still rising, young people are going in the opposite direction. We’ve heard the headlines. But we wanted to understand the why. That’s why we conducted 100…
E05: Quenching Thirst The Bottled Water in Everyday Life
In our latest QualsTalks podcast, I (Bilge Terzioğlu, Ph.D.) sit down with Quals.AI — our tireless AI research partner — to unpack why people don’t just drink water, they drink stories. From the…
E04: The Art of Discount Hunting
In this episode of QualsTalks, we explore “The Art of Discount-Hunting in the UK” through the voices of 30 shoppers and the analytical banter between Bilge Terzioğlu (VP of Insights at Twentify) and…
E03: The Meal Deal Mindset Cravings, Convenience & Culture
Meal deals aren’t just a quick lunch option—they’re a cultural moment. Host Bilge Terzioğlu, Ph.D. teams up with Quals.AI to explore how Brits experience the iconic meal deal across different…
E02: The Fabulous Faces of Retail: Beauty Store Chains Personified
What if your favorite beauty store chains were people? In this playful and insightful episode, host Bilge Terzioğlu, Ph.D. chats with Quals.AI about a unique qualitative study that asked Londoners to…
E01: Bridging the Generational Divide
What happens when Gen Z compares their lives, dreams, and struggles to those of their parents? Host Bilge Terzioğlu, Ph.D. and Quals.AI, Twentify’s AI-powered qualitative research companion, explore…
Frequently Asked Questions
QualsTalks has published 15 episodes since April 2025, covering topics in Business, Marketing.
QualsTalks is currently dormant with new episodes weekly. Average episode length is 10m.
Sign up on Grep.FM to access contact details for QualsTalks, including email and social media links.
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