Episodes 15
Avg. Duration 10m
Activity Dormant
Since Apr 2025
Latest Episode Dec 2025

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Schedule
Weekly
Format
Episodic
Consistency
27%
Hosting
feed.podbean.com

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About This Podcast

Smarter Research. Deep Insights. Powered by Quals.AI. QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter. From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research. 🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people. 👉 For more reports, visit quals.ai or twentify.com Get in touch: [email protected]

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Recent Episodes

E15: Future of Research with AI

Dec 22, 2025 10m

What happens when AI starts doing qual? We talk intuition, automation, emotional nuance — and why AI won’t replace moderators, but can amplify them. 💡 “AI doesn’t replace empathy — it scales it.” A…

E14: Purpose vs. Performative - Can Brands Do Good Without Being Cringe?

Dec 19, 2025 13m

A casual, over-a-coffee chat between the host and Quals.AI on a study about brands taking positions on social issues. Consumers expect action (sustainability, equality, mental health) — but…

E13: Market Aura: Why Open Markets Feel Better

Dec 19, 2025 17m

Open markets are not just places to buy fresh tomatoes – they’re mini festivals of smell, sound, memory and community. 🧺✨ In the new QualsTalks episode, I chat with Quals.AI about what people really…

E12: All Discounts are Equal; Some are More Equal

Dec 19, 2025 8m

We all love a good discount. But when the math is exactly the same, which format wins consumers’ hearts — and why? In this episode, I chat with Quals.AI about a fascinating qualitative experiment…

E11 Gift Cards - The Modern Muse of Gifting

Dec 19, 2025 6m

Gift cards have come a long way from being the “easy way out.” Today, they sit at the intersection of thoughtfulness, flexibility, and emotional connection. In this episode, I chat with Quals.AI, our…

QualsTalks E10: Unwrapping the Essence of Luxury in Everyday Products

Oct 16, 2025 10m

When did a supermarket chocolate bar start feeling like a little luxury moment? Somewhere between matte wrappers, sea-salt caramel, and Friday night “dine-in” deals, premium quietly moved into our…

E09: Loyalty in Little Sizes - Children's Clothing Shopping

Sep 23, 2025 8m

What really keeps UK parents returning to the same children’s clothing brands—and what makes them switch? In our latest podcast, I sat down with Quals.AI, our AI-powered qualitative research tool, to…

E08: Glitter, Gloss & Growing Up

Sep 09, 2025 7m

For some, it’s just a bit of sparkle. For others, it’s a glimpse of childhood slipping away. In this episode, I chat with my AI research partner, Quals.AI, about what happens when children’s…

E07: Scooped for Joy

Aug 29, 2025 11m

What makes scooped ice cream feel like more than just a dessert? In this 10-minute episode, I sit down with my AI research partner, Quals.AI, to explore the emotional and sensory universe surrounding…

E06: Exploring Generation Z's Declining Alcohol Consumption

Jun 26, 2025 10m

While overall alcohol consumption is still rising, young people are going in the opposite direction. We’ve heard the headlines. But we wanted to understand the why. That’s why we conducted 100…

E05: Quenching Thirst The Bottled Water in Everyday Life

Jun 03, 2025 8m

In our latest QualsTalks podcast, I (Bilge Terzioğlu, Ph.D.) sit down with Quals.AI — our tireless AI research partner — to unpack why people don’t just drink water, they drink stories. From the…

E04: The Art of Discount Hunting

May 14, 2025 13m

In this episode of QualsTalks, we explore “The Art of Discount-Hunting in the UK” through the voices of 30 shoppers and the analytical banter between Bilge Terzioğlu (VP of Insights at Twentify) and…

E03: The Meal Deal Mindset Cravings, Convenience & Culture

Apr 04, 2025 14m

Meal deals aren’t just a quick lunch option—they’re a cultural moment. Host Bilge Terzioğlu, Ph.D. teams up with Quals.AI to explore how Brits experience the iconic meal deal across different…

E02: The Fabulous Faces of Retail: Beauty Store Chains Personified

Apr 04, 2025 11m

What if your favorite beauty store chains were people? In this playful and insightful episode, host Bilge Terzioğlu, Ph.D. chats with Quals.AI about a unique qualitative study that asked Londoners to…

E01: Bridging the Generational Divide

Apr 03, 2025 8m

What happens when Gen Z compares their lives, dreams, and struggles to those of their parents? Host Bilge Terzioğlu, Ph.D. and Quals.AI, Twentify’s AI-powered qualitative research companion, explore…

Frequently Asked Questions

How many episodes does QualsTalks have?

QualsTalks has published 15 episodes since April 2025, covering topics in Business, Marketing.

Is QualsTalks still active?

QualsTalks is currently dormant with new episodes weekly. Average episode length is 10m.

How do I contact QualsTalks for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for QualsTalks, including email and social media links.

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