Quiz-Centered Marketing
The Quiz Creator
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Recent Episodes
Ep. 22 How Your Quiz Can Help You Uncover Buyer Behaviors
You’ve been told to speak to your “ideal client.” But what if your audience is filled with multiple types of buyers—each with different motivations, needs, and decision-making styles? We’re exploring…
Ep. 21 Why Some Quizzes Don't Convert (And How to Fix Them)
You’ve seen the quizzes that go viral… but what about the ones that just don’t work? In this episode, we’re breaking down the three biggest reasons some quizzes fail—and how to avoid those mistakes…
Ep. 20 Stop Resisting Change: Why Quizzes Will Transform Your Marketing
You know that person who resists change—holding onto old ways, doubling down on what used to work, and wondering why they’re not getting results anymore?We all know one. Maybe... it’s you.In today’s…
Ep. 19 The 3 Parts of a Funnel (And How a Quiz Strengthens Each One)
If your funnel feels like a tornado—chaotic, confusing, and leaving leads spinning—you’re not alone. But it doesn’t have to stay that way.In this episode, I’m breaking down the three essential parts…
Ep. 18 Scale Your DM Sales Strategy With a Quiz to 10x Your Efforts!
You know that feeling when you have an amazing DM conversation that leads to a sale? What if you could bottle that up and scale it—without spending all your time responding to messages?That’s exactly…
Ep. 17 How to Use Storytelling to Make Your Quiz Irresistible
Did you know that your quiz isn’t just a set of questions—it’s a story your audience should see themselves in?The best quizzes don’t feel like data collection forms. They feel like a personal…
Ep. 16 How to Use AI to Build a High-Converting Quiz (step by step!)
AI is an incredible tool for quiz creation—if you know how to use it right! If you’ve ever asked AI to “write a quiz for me” and ended up with something generic, robotic, or just… off, this episode…
Ep. 15 Quiz Software vs. PDF Assessment: The Clear Winner
If you’re using a PDF assessment as your lead magnet, you might think it’s doing the job—but what if it’s actually holding your business back? PDFs might be an easy way to deliver content, but when…
Ep. 13 How to Make Your Quiz Irresistibly Shareable
We’ve all seen those trends that seem to take over social media. But what about a 'viral' quiz? Can a quiz go 'viral' and if so, how? Spoiler alert—it’s not luck! There’s a strategy behind it, and…
Ep. 14 3 Quiz Creation Mistakes Costing You Leads (And How to Fix Them!)
Ever wondered why your quiz isn’t converting as well as you’d hoped? Maybe it’s not attracting the right leads, or people aren’t even finishing it. If that sounds familiar, this episode is for…
Ep. 11 Reignite Your Existing Email List With a Quiz (and boost conversions!)
"I already have an email list...how can I use a quiz?"Maybe you have an email list -- but are your subscribers actually engaged? Are they clicking links? Are they converting?In this episode…
Ep. 10 How to Use a Quiz if Your Niche is Serious or Sensitive
Think quizzes are only for lighthearted topics? Think again! In this episode of Quiz-Centered Marketing, we’re diving into how quizzes can be powerful lead-generation tools—even in serious,…
Ep. 12 Simplify Your Quiz Without Losing Impact
Are you overcomplicating your quiz? If you’re stuck tweaking every little detail instead of launching, this episode is for you. A great quiz doesn’t have to be complicated—it just has to…
Ep. 9 Surveys Disguised as Quizzes Won't Convert
Let’s talk about a super common mistake I see when people create quizzes: they’re actually building surveys without realizing it. In this episode, I’m breaking down the key differences between…
Ep. 8 Leading Answers and How to Avoid Them
In this episode of the Quiz-Centered Marketing Podcast, we'll dive into a common quiz mistake that’s costing you accurate results—leading answers.If your quiz answers make it obvious which one is…
Ep. 7 How to Segment Your Leads (Even if You Only Have One Offer)
Think you don’t need to segment your audience because you only have one offer? Think again. In this episode, I’m breaking down one of the biggest mistakes I see business owners make—assuming that…
Ep. 5 When to Ask for the Email: Before or After the Quiz?
In this episode, we'll tackle a common question in the world of quiz creation: When is the best time to ask for an email address? Should it be before the quiz begins or after the participant has gone…
Ep. 4 What Comes First - The Quiz or the PDF?
Similar to the chicken or the egg debate, the quiz or the PDF is a debate that needs to be settled once and for all! In this episode, I’m sharing why a quiz should always come first in your…
Ep. 6 What is Quiz-Centered Marketing?
What is Quiz-Centered Marketing? Only the strategy every entrepreneur needs! In this episode, we dive into the game-changing strategy of quiz-centered marketing. Whether you're a coach, course…
Ep. 3 To Tease or Not to Tease [When it comes to Quiz Results]
In today’s episode, we’re diving into a juicy topic: Should you tease possible results when promoting your quiz? Spoiler alert: My answer is a big, enthusiastic yes—and I’m breaking down exactly…
Frequently Asked Questions
Quiz-Centered Marketing has published 23 episodes since January 2025, covering topics in Business, Entrepreneurship.
Quiz-Centered Marketing is currently dormant with new episodes weekly. Average episode length is 11m.
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